Lead sales funnel for product management

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all right so funnel analysis is basically your customers journey how does tomorrow use the product I mean if you take just one customer a customer is likely to come open the product like open let's let's again take an example of a software order or an app so customer were generally download the app open the app sign up or just go through the app look at some of the features and then try to use some of the features that might require signing up and then they might sign up once they sign up then they might so then they fill up the form of signing up they probably validate them so verify themselves then this I now then after signing up they might go to that first use case that you might have then may be prompted for the second use case that you may have for the product and so on and so forth they are engaged right so this is the entire journey for one customer now typically what would you would see is that not every customer follows the same path some people will come download the app and not open some people will come download the app open it but not signup some people will sign up but then they do not try it out further some people will try out the first use case but not the second use and things like that you can think of it like a funnel that okay every user comes on top of the funnel the ideal journey is is the entire thing but then everyone does not follow so everyone does not follow the entire journey which means people keep dropping off at some point right so the parole starts getting shorter and shorter so if 100 people start at the top which means they download the app only 10 or 20 might end up using the entire app the way you want it to be used