Empower Your Customer Support with Lead Segmentation for Customer Support

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are you interested in customer segmentation good news because today we're going to go over seven of the most important and most interesting customer segmentation models for digital marketing and a little more let's dive into it we get started make sure to subscribe and click the notification bell so that you can get more videos like this in the future to get the best results from any digital marketing strategy you need to target the right people so customer segmentation involves splitting your customers into different groups by certain qualities today i'm going to tell you about seven common types of customer segmentation item number one demographics you've probably heard of this one right this includes characteristics such as age marital status income level imagine busy single young professional living in san diego that would be one example number two geographic segmentation where are they located number three psychographic segmentation this refers to characteristics like specific personality traits values hobbies and lifestyles this allows you to better understand your audience's mind number four technographic segmentation this one's kind of interesting because it takes into account the type of technology people use do you use an iphone well i use an android do you use a mac well i use a pc do you do most of your work on a computer well i do most my work on a computer and a phone these would be examples number five behavioral segmentation this is crucial for understanding how people interact with your brand you might consider elements such as engagement or purchase history or you might look at how long it takes somebody to respond to marketing efforts and become a customer number six needs-based segmentation this considers the different needs of your customers in regards to your offering and your brand think about your audience's struggles and then the specific product or service that you have that aligns with that so really great way to break up your customer type number seven value based segmentation this one's really interesting and can tell you a lot about your business using this segmentation model you can find out which audiences are the most valuable to your bottom line find out who your highest spenders are and get more of those right okay as a bonus let's take a look at some segmentation tools hubspot salesforce infusionsoft marketo tableau google analytics segment these are very great tools that will allow you to slice and dice and understand your data better in summary it's very important you segment your customers and understand the different characteristics of them especially from a value perspective and then drilling down from there demographics psychographics technology behavior needs these things are very important and if you can find out more about your best customers and segment them that way you can create more of them better target them with your marketing and have more success if you have a question or comment leave it below i'd love to hear give me a like and subscribe i'll see you next time goodbye you