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How to increase lead conversion rate.  All right, is it possible to actually   get more conversions, get more sales  without doubling down on so much   ad spend like Facebook ads or YouTube ads?  Yes, it is. It is and in this video, I'm going   to share with you 3 strategies on how  I turn leads into super fans. Let's dive in. All right guys, I really don't do  much A , B split testing almost at all,  which is probably not good, the point is is that  you can be successful without all that and it's   because of what I'm going to share with you in the  middle of this video. I don't even really do much   paid ads. I still don't know how to drive  paid ads. I'm saying that so that you know like, "Oh my gosh. I can actually boost conversion rate  without being like a nerd in all these different   silos?" You know, those are all different skill  sets and I want you to know that is not at all   what's required to have a good conversion rate. So,  let's dive into these 3 tactics. All right, the   first tactic is quite literally to be a better  marketer and that's not the slappy in the face, all right, I'm not trying to be offensive when  I say that but I want to just real quick bring   awareness to what I'm doing right here. Wait, you're  watching a YouTube video that we spent a lot of   money and time. We flew up to amazing film people,  we have spent a lot of money on the studio. I   barely slept last night writing scripts  and making sure this is very valuable, that's the point. All right, much like you would  not ask someone to marry you on the first date, you also don't ask for conversion on the  first introduction. It's one of the reasons why   you probably have a low conversion. So, I spent a  lot of time, effort and energy putting together   amazing content that gets somebody to go, "You know  what? Steve Larsen, guy giant eyeballs, sure but man, this stuff's not half bad, right?" You see what  I'm saying. One of the easiest ways to increase   your conversion rate is literally to make more  deposits into the relationship bank account. And if   you have not been doing that, it is the easiest way  to have a low conversion rate, okay? Low conversion   rate. One of the biggest mistakes people make  when it comes to sales funnels and pages and   optimization is they try to create a relationship  and sell them in the exact same first time   introduction. Barely works like that. Barely works  like that. One of the reasons my conversion rate   has stayed so high for such a long time and a  lot of times, it's been organic now is because   I've spent time- so if you're like, "Oh, man. I don't  want the answer to be work," yeah, you're gonna have   to suck it up then because either that or spend  a lot of money on ads, all right? I spend a lot of   time creating content and putting things together  that's going to make someone go, "You know what? I've   been following him for a while like, all right.  Let me-" I'm going to pull back the curtain here of   course I want you to buy something for me in  the future, all right, but I don't expect that   especially on introduction, "Hey, how are you doing?  My name is Steve," and I certainly don't expect that   if we've barely known each other. I let you get  to know me. I let you get to see kind of what my   content's like, what my style is like. Some people  don't like that I'm kind of intense. Yeah, they   shouldn't buy for me then, right, 'cause I'm just more  of that in my products. You see what I'm saying? We   get a chance to know each other. So, if you want to  increase your conversion rate, easiest way to do   that, increase the number of deposits that you're  putting into the relationship bank account with   future buyers. All right, one of the most simple  ways to increase your conversion rate and optimize   is to focus on the page. When Russell and I,  we built the Expert Secrets Book Funnel 2 days   before it released out to the world, which don't  wait that... that was way too short. I've never had so   much caffeine in my life, but we released it and  then he and I got on a plane and we were hanging   out in a cabin with some writers and they  were writing a really amazing script for us, for Russell for Click Funnels for a viral video  that they were doing. Well, we looked back at the   stats. We went back to the stats of the funnel,  we're like, "Here's the order page. Here's the upsell, here's another upsell. Wait, what's wrong with the  2nd upsell?" All right, what we did is we started   noticing that the 2nd upsell was terrible. It  just wasn't converting and it's not like Russell's   bad at this, right? It happens to all of us, that's  part of my point here. So, what we did is we   stayed up and throughout the night, we upgraded and  massively changed the page and fixed it and everything was better after that. Now, I want to use  that as kind of an example on how you can increase   conversions very simply, right? If you're like, "Steve,  I don't want to create relationships with people. I just want to go optimize by the numbers." I also  understand that as well. All right, I spent a lot   of time, effort, energy to do what I'm doing here. So,  what you do is you need to analyze funnels in the   order that they are experienced. Do not analyze a  funnel starting from the back, that makes no sense, right? Do not analyze a funnel, start in the middle  of those upsells, makes no sense. What you want to   do is you want to start in the order that the  person experiences it. So, start in the first page, look at the stats, look at the numbers. "Oh, that  conversion rate seems to be a little bit low,"   right? The first place the conversion seems to be  a little bit low, stop. Do not analyze any further   and focus right there, that's the first thing you  need to go focus on and tweak because if I start   making tweaks in 2 places, you don't know if  one is affecting the other. Does that make sense? That's why you analyze in the order that the  person experiences the funnel. This is some   easy ways to do that, right? That is where we will  do some big A/B split testing. We'll put up 2 separate versions of the page and half the traffic  goes to 1 version of the page, the other half   of traffic goes to the other version of the page  and whatever one starts to beat it, that's the one   that we make the real version of the page, right?  That's a great way that does optimize   very very well. Okay, the other way that we'll  do it is we will put disqualifiers on our page.   Funny enough, let's think about this. Do you want  something more or less once it's been taken away? More, right? So, one of the things we do on the  page, and it's going to feel so opposite guys,  what we'll do on a page is we'll say, "You should  not buy this if you do not fit these criteria." "You   should not buy this if you don't want..." Like, a  little reverse psychology maybe but funny enough, the moment you start saying, "You have  to be this tall to ride this ride," suddenly people are trying to stand on the tippy  toes. "I qualify," right? "I qualify," and my conversion   rate will go up because of that as well. It's a  great tactic for the page. Guys, before I show you   another great way to increase conversions, please  help me with ours. Hit the subscribe button, hit   the like button, hit the bell. We actually put  these videos out just about every day, every   weekday, and in the comments below, I'd love to know  what's a little trick or hack or thing that you've   been using that has increased your conversion  rates substantially. All right, I think it'd be cool   if we all do it as a community. A lot of you follow  me now, thank you but as a community down below, list what yours is. We can all kind of mind share  and share what some cool strategies are. Let us   know in the comments. Alright, I'm going to tell you  guys one of the issues to having an audience. Any   time I launched something or when Russell launched  something and I'm still working over ClickFunnels, we had to do this really- it was interesting.  It was... I appreciate those people who come on in   and they buy immediately. A lot of people are like,  "Steve, your stuff's great. I buy whatever you put   out." I'm like, "I appreciate that. We don't take that  lightly," but I have to wait... so think about this. This is an easy way to increase conversion and  it's also a way to get false numbers. So, I go   and I'm talking about a product, right, and "Hey,  I got this cool product that's coming out. You   guys gonna love this product. I've been spending  months on this thing, it's gonna be incredible." And I'm telling people about it, I'm a marketer,  I'm building pressure, I'm building anticipation, people are excited for it. People will sometimes  stay up overnight waiting for the product to drop . So, what happens is we will announce to the  audience, you or people on my emails or people   are interested, and there's a huge influx of buyers,  right, usually in the first week or 2 but we also   are turning on ads. So, sometimes that can mess  up the metrics because people aren't actually   getting converted by the copy, they're not being  converted by the things on the page or what. They literally are going in and clicking order  immediately, that's not what sold them. They were   already sold. Does that make sense? So, you can  get a lot of false numbers and ghost conversions   because you are basically selling to people who  were going to buy already. The page didn't sell   them, you're just sending them to the order  page practically. So, what we had to start   doing, especially after big massive launches at  ClickFunnels, I've done this on my own pages is   actually in my funnel building and launch process,  there's a spot in there that says, "Clear all stats," all right? Thank you funnel. Funnel's doing great,  this is awesome but I go and I clear all the stats   usually 2 to 3 weeks after a major launch so  that your conversion rate might be higher than you   think is what I'm saying or it might be lower than  you think or might be just very, very, very   different especially if you have a list because  people who are already gonna buy, have come in and   purchased and they don't represent what's actually  happening in paid ads or in organic traffic.  Does that make sense? So, this is how we do that.  So, we'll go in and we'll clear stats 2 to 3 weeks after a big launch to get clean numbers and  what we'll do though is, this is the easiest way, it's traffic source, man. Traffic  sources the easiest way   to increase your conversion rate. Traffic  source. Increase the quality of your traffic.   I'm not saying you have to have huge amounts  of traffic, tens of thousands of clicks a day,   that's not it at all. I would rather have fewer  of the right traffic and actually have a sample   size they have a conversion rate to measure off  of the right traffic then volumes of numbers. Too often, a marketer puts on their Facebook ads  hat and they're like, "We need volume." No, you don't. What you need is smaller, more narrow people coming  into your funnel. Don't try to go, "I'm not trying to   sell everybody." You shouldn't; you're not supposed  to. I'm trying to sell a narrow mindset, a narrow   person. I'm trying to sell, for example, this  is a great example. When I was a... when I was   launching one of my big first products, a lot of  you guys have heard this, but a few months after   I launched it, I was like, "Oh, we are selling the  wrong person and it's messing with our conversion rate, it's messing with fulfillment. They are not  the right mentality coming in." So, what we did   is we went in and we said, "We still  want to sell somebody who's on the path, right? Think about your customer as if they're on  a path towards an outcome, right? Like, oh all these   people want to go get xyz. What we were doing is we  were selling somebody too new on that journey. They   hadn't got their knees scraped, they hadn't- does  that make sense? There's no mental toughness, they   haven't developed any of that stuff and so all  we did is same customer, further down the journey. Big, big, big, big lesson right there, man. Huge  lesson. Easy way to increase conversion rate, okay?   Start selling the same person you're trying  to right now, but further on the journey. Do you   think the same amount of people are further down  the journey as they're at the beginning? No. There   are less people further down the journey but  they're honestly a better fit for my purchase. Better fit for my page. Increasing how far someone  is down the journey as a qualifier is a fantastic   way to increase not just your fulfillment,  increase, you know, frankly overall joy but to   increase your conversion rate. Guys, I got a free  gift here for you. I spent a lot of time putting   together these case studies. It is 3 case  studies showing you my most profitable campaigns, you're talking about conversion rate, you talk  about increasing sales. I think you're going to   enjoy it. Go to internetlaunchsecrets.com. It is  free and you'll watch through- I'm going to share   my screen and you're gonna see that there are  3 different ways that I have like to make   my conversions and sales the highest over the  last 3 years. The link is in the description.