Streamline your real estate business with lead to opportunity conversion for Real Estate

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welcome to fast class by boomtown everything you need to know to capture convert and close more real estate leads it's rapid fire real estate courses for agents on the grind so sharpen your pencils and pull up a chair this is fast class bye boomtown [Music] [Music] lead generation gets a lot of air time but today we're talking about something even more important lead conversion meaning how do you actually get someone who has given you their contact information to that next step like jumping on a call to have a conversation or agreeing to a meeting that's where the magic happens so let's dig in chapter one client experience think about some of the transactions that you go through as a consumer day-to-day you get your cleaning supplies from amazon with the click of a button and it shows up on your steps the next day you browse netflix and immediately there are hundreds of personalized and curated recommendations ready to watch in an instant we expect three things as a consumer one is it easy and intuitive to use two is it seamless and three is it personalized and relevant to me consider these questions as you're running your real estate business you should be meeting those high standards of white glove service for all of your leads and clients so how can you live up to these expectations here are a few things that can help you should have a polished advanced idx website that is designed to attract and convert leads with fresh listing data and a seamless intuitive user experience if you've partnered with a powerful technology company like boomtown you can take that even further with boomtown your leads have access to a consumer app giving them a branded search experience it's tailored to the prospect with a hyper relevant search experience large photos and galleries and the freshest listing data it's designed to keep them coming back and off of those other real estate search apps another way to create an incredible client experience is with landing pages it's simply a standalone web page that's created specifically for a marketing or advertising campaign it's a great way to drive traffic to your website improve your seo and build your brand plus it's that seamless customized client experience that they're looking for here are a few examples coming soon listings feature unique listing promote a first-time homebuyer program or a credit repair program or target seller leads with a home valuation page we could talk about creating an amazing client experience all day long but hopefully you get the gist for now just remember it goes beyond classic customer service these days your technology needs to empower the digital consumer journey chapter 2 lead qualification okay so we're rocking and rolling with a great customer experience on your site what's next one super important step if you want to increase your lead conversions is lead qualification what does that mean it means getting the intel the scoop the low down on your lead the name of the game is a knowing how to categorize and tag them in your database and b knowing who is the most likely to transact you want to have a qualification plan in place lots of agents use the lpmama method that stands for location price motivation agent mortgage and appointment this is a great strategy and you should use it but you can do even better than that if you want to level up your lead qualification plan make sure you're checking two boxes one pre-registration criteria this means getting more information up front as soon as they give you their contact information like do you have a home to sell or are you pre-qualified boomtown does this for you on your idx website but if you're not leveraging boomtown ask your crm or website provider about this functionality and then ask yourself why am i not using boom town number two speed to lead if you take nothing else away from this fast class remember this speed to lead is critical for conversions ing to a study by zillow and mit responding instantly to inquiries can increase leak conversion rates by up to 391 percent now do you believe me remember that client experience we talked about imagine if you tried to buy sponges on amazon and they said well come back in two hours and the sponges are yours no no not going to work don't let your real estate business live in the dark ages okay so speed delete is important but how do you accomplish it you're busy so what happens when a lead registers on your site in the middle of a showing or a listing appointment or when you're crushing it on the peloton that was totally worth it you've got to have a game plan in place some agents use the isa model inside sales agent someone on your team whose job is to field those inquiries respond qualify and pass them over to the agent but we'll do you one even better as we mentioned in smart prospecting 101 boom town has a lead concierge service called success assurance a team of real us-based sales professionals that are trained to engage and qualify leads on your behalf they'll reach out make the connection qualify the lead and let you know when their conversation ready speed to lead check amazing client experiences check your own sanity and peace of mind check check chapter three follow-up all right party people we're cruising right along we've covered a lot so far but stay with me for just a little bit longer we've got a couple more things to cover we're talking about conversion right so it's more than just getting leads through the door it's all about what happens next how do we get them to move through the funnel and ready to talk to you you guessed it follow-up let me let you in on a little secret my friends the fortune is in the follow-up you can generate leads and prospect until the cows come home but it's all for naught without a solid follow-up plan want to hear something crazy 80 of prospects that are deemed bad leads actually go on to purchase within 24 months i've said it before and i'll say it again today's maybes are tomorrow's yeses this is the power of your database you have this bank of leads and they're all on different timelines with different lives different priorities different personalities and you get to leverage technology to nurture every single one of them in their own unique way and how does technology help well effective follow-up these days is more than just a 22-step text and call plan that's great and it's important too but we've got to go further in boomtown you can set every lead up with e-alerts e-alerts send customized listings to your leads keeping them in the loop on properties that are available with the criteria that they're looking for personalized customized a great customer experience see it's all connected and boomtown's smart drip campaigns take automated marketing to the next level sending emails and texts for you optimize to send at the right time with the right personalized message now that's smart alright folks let's wrap this up with a bow on top conversion is the name of the game if you want to close more deals and today you learned exactly how to improve your conversion rates perfect that client experience and work smarter with your technology to qualify engage and nurture leads through the funnel so go forth my friends and close those deals ready to put this into practice check out boomtown and see why it's the number one user rated real estate crm and we'll catch you on the next episode of fast class [Music] you