Empower Your Shipping Business to Lead to Opportunity for Shipping

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today I'm going to share with you how I was able to generate 43 inbound sales leads in less than five minutes and I'm going to share with you the blueprint the framework step-by-step process and how you can do that for your freight broker or Freight agency business so let's dive in really quick for those of you that know me know that I'm a big LinkedIn fan okay I've generated thousands of leads and well over 20 million dollars in annual recurring revenue for my Freight brokerage when I own that business I joined LinkedIn in 2007 sold that company in 2016 and during that time we were able to leverage LinkedIn very heavily to grow our business right and so I'm a huge proponent of LinkedIn and so today I'm going to share with you a strategy that I did used on LinkedIn that allowed me to generate recently just in the last couple of months allowed me to generate over 43 inbound sales leads and how you can do this for your business so let's take a quick look here all right so here we are guys so this is a post that I did two months ago you can see here I'm going to read the post to you and then I'm going to pick it apart and explain to you what I did was I went to my LinkedIn you're able to post content and so what I did is I posted this it was a little bit of a kind of a micro blog with an image so let's walk through this here's the image that caught over everybody's attention right it says my pitch my Prospect at 901 and me right so it's got an interesting image and then I got a little bit of text here it says this about sums it up for most freight brokers and Freight agents here on LinkedIn and then it says special free offer at the bottom I remember the first shipping client I ever got using LinkedIn it was in 2008 and I had no clue what the hell I was doing but I learned quickly what worked and what didn't we rapidly added LinkedIn and social selling to our sales System since then we've done business with hundreds of customers and generated well over 20 million dollars from LinkedIn are you struggling to get shippers comment help and I'll send you a link to a free freight broker sales training Library no cost no email opt-in not gated just reply with help below to get free access so that is the post that I used to generate 43 inbound leads and you can see here in the comments below the first thing I said I reinforced my call to action which was comment with help to access the extensive library of freight broker sales training videos and all I sent to them was my YouTube playlist of freight broker sales training videos that's what I agreed to I agreed to give them a free access to a bunch of free freight broker sales training and then I also at the time we had open enrollment I think we had open enrollment or we were about to open enrollment for my freight broker sales accelerator and so I also said hey if you want me to be your favorite sales coach show show you how to get shippers in any market conditions up or down get on the freight broker sales acceler a waitlist and a link to the waitlist and I think from this I think I added that day and the day after probably about 20 or more people to the wait list they they actually opted into the wait list but this is where it gets a little bit crazy if you look down we're gonna I'm gonna scroll down through the comments and you guys will be able to see this you're going to see that here's the first person here's another person that asked for help here's another person that asked for help another person who asked for help all these people are asking for help these are leads these are people that are interested in learning how to get shippers they're interested in learning how to use LinkedIn right so I'm generating this for my business right which is the training business but I also did this for other businesses in the past when I've had Consulting business when I had my linked when I had my brokerage so any business can use this type of a framework to generate inbound leads for their business now are you going to generate 43 leads every time you do a post probably not but just imagine if you were able to generate two or three or four or five a week and it costs you nothing and they were inbound lead so you can see here as I scroll down help help help help everybody's looking for help right and so then what I did was I was so we're going to take this example right and we're going to pull this up so this is a person who actually this is a dialogue I'm going to open this up of someone who asked for help so you can see here this person asked for help and I sent the link I said here's the link to the free training and exactly what I offered her I provided to her and she said thank you so much Dennis and I said you're welcome and then I said hey I'm curious are you on my wait list for the freight broker sales accelerator program and she said I'm not currently what is it so now she's asking me for additional help and additional information I said it's my five-week freight broker sales coaching program blah blah blah blah oh wow and I centered the link to get on the list and she said I'll go sign up okay great so she got on this so ultimately what ended up happening was she ended up responding to that post getting the free offer that I provided to her and then she signed up onto the wait list for my freight broker sales accelerator now I don't know if she actually purchased a program I'm not sure if she did or she didn't but I'm using this just as a case study to show you how I took a one-to-many approach right which is this post this is a one-to-many approach and then I narrowed it down to a one-to-one approach okay where I could have a dialogue with that person and we could start building Rapport and I could provide value at that point you know good things can start happening right so this is an example of a post that I did on LinkedIn that I wanted to share with you so again I'm going to pick this apart a little bit there's a couple of things that I did here that are really critical that you understand number one you can see that you have to have some sort of a pattern interrupt right so I used this image as a pattern interrupt when people are scrolling going through the feed I use this image to get their attention right this is kind of like that sales hook formula that I talk about in my freight broker sales accelerator right but ultimately you have to have some sort of a pattern interrupt you have to be a little bit different so I use this image right as a way to interrupt the pattern I assure you this is probably the only time this image has ever been on here before right so it was an interesting compelling different image and then I used a storyline format right there's that old adage fax tell but story cell right and so I use the the story format I told the story about how I got my first client and how it helped my business and then I offered to share that right and then that's the other part of it is I made a really compelling offer here's the compelling offer the compelling offer is this are you struggling great if you are just let me know you need some help and I'll send you a free link right to a freight broker sales training Library where they could go in and full access and it says it's no cost no email opt-in and not gated so I made it very very easy for them so those are some of the key things number one I had a pattern interrupt I had a hook something to catch their attention number two I used a story kind of format a short story format number three I made a really compelling and interesting offer and number four I made it very easy for them very easy for them all they had to do is go down in the comments and type the word help and you can see here if you count through but the point is is I think 43 plus people all opted in and asked for help around a specific topic which is sales related which is LinkedIn related which is something that I'm very good at something I teach something I've done myself something I've leveraged and something that could be very valuable to them so here's the thing guys not every post can be a lead generation post what you have to understand is that you have to build a network of people that are in your target market right because they have to be putting your content out to people that are of Interest right that are interested in what you have to say and so ultimate admittedly there's a couple of keys there right you got to build a network of people in your target market and then you can't and it's you have to take the strategy of kind of this whole give give give ask right so you're going to give a lot of value you're going to provide a lot of content whether you're posting something every day or a few times a week and then eventually you can make an offer something like I did here this compelling offer and you can generate inbound leads you could do one of these a week you could do one of these every couple weeks but ultimately just imagine your business if you had shippers contacting you and asking you for help just imagine the difference in the paradigm shift and the difference in the conversation conversations that you could have now I'm not telling you that this is going to a hundred percent um replace cold Outreach I'm not saying that at all I think you should be doing both I don't think it needs to be an either or but this is a strategy that 100 percent will work for your business it's worked for mine it's worked for many of my other students and it can work for you whether you're in the freight brokerage industry or you're a carrier or you're an owner operator or you're in a totally different industry the point is is that if you can create you know a solid hook and get their attention and you can make a compelling offer and you can make it easy for them you have the ability to generate inbound leads and I don't think you'd be disappointed if you had three or four or five or even 10 people per week reaching out to you and asking you for help with their Freight Logistics Transportation needs now you'd have to customize the post and the content and the offer to that Target Market but that's just really not that hard right so this isn't the post you can't copy my post and use that post but you can use the framework you can use the blueprint you can use the kind of the whole uh concept of what I did here and you could apply it to your business apply it to your Niche so I hope that was helpful guys I hope that was valuable to you if it was hit me up in the comments and let me know one to ten one Dennis you know this really is up my alley I really don't like it it doesn't make sense to me 10 is this is perfect appreciate it give us more give me more content more training around this type of information I really like the whole marketing side I like the inbound side I like the sales training side let me know give me some feedback there truly appreciate it and listen if you're curious about becoming a freight broker or a freight agent and you just haven't put all the pieces together and you're looking for some help check out freightbruckerbootcamp.com we've trained over 10 000 students been in business over a decade and we offer a 60-day 100 unconditional money back guarantee and if you are curious about my freight broker sales accelerator program that coaching program that I have that's a five-week program where I take that piece of my brain I transplant it into your head and I teach you everything about my favorite freight broker sales strategies tactics tools and my entire sales system that I used to do over 200 million dollars a year or 200 million dollars as a freight broker you can get on the way list at freightbrokerbootcamp.com forward slash wait list that'll be up on the screen here at some point or you can just go freightburgerbootcamp.com forward slash waitlist really appreciate you guys being here hope this was valuable to you if you're not signed up and on LinkedIn get on LinkedIn find me just search Dennis Brown freight broker you'll see me let's get connected hope you guys enjoyed this