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hello everyone good afternoon um I think we uh can start now um so yeah first of all thank you so much for joining us today in this webinar um we are very happy to share with us our knowledge on web development today um I think I can start by introducing myself so my name is Jade I'm a digital marketing consultant here at Ceno um since a couple of months ago I've started uh leading projects in web development as well and uh with that I um acquired some experience and knowledge um on web development from our specialists in the background and I also had a contact with our clients in life in the life sciences industry and uh got acquainted as well with their needs um to make sure that they are having a userfriendly and uh converting website in the Life Sciences industry um so that's what I want to share with you today uh everything that I learned together with Karen um and our other uh talented colleagues who are also in the chat uh ready to support you guys in case you send some questions throughout the presentation um so yeah welcome I will give the floor to Kine to introduce herself as well thank you I should just probably ditto everything you just said um but my name is Karine I'm originally from Canada and I have about 10 years more or less working marketing and communic a functions and for the last three years I've been in life sciences and around the last year I've been working at sanal along with Jade as a consultant and as she was mentioning we've learned a lot by working with our clients discovering the needs of all the different stakeholders and developing various web projects for our clients so hopefully you'll find what we have to present today very useful and informative um and I think we should just get started right great things yeah as I me mentioned you can pop your questions in the chat we are going to have a session at the very end so you can also save some questions for the end but we do have some team members available to answer your questions in case something uh comes up and without further Ado let's get started um so we have a little agenda for today we are going to be covering some website objectives um how to perform a website audit and understand about the audience that you already have um in terms of competitors as well um we are going to talk about look and feel some tips and tricks uh to convey um a message uh through your website and also to display the information in a user friendly way we know that uh the live Sciences industry is an industry full of content um things uh are released all the time new research is done all the time so uh we have to to also find a way how to display it all that in the web website in a user friendly way um then Ken will uh cover the SEO aspects also very important technical aspect of websites um a website is not only U meant to be uh beautiful and user friendly but it's also important that your user can find you in the search engine um especially in an awareness phase um and then we will finalize with some conversion optimization tips for you to include on your digital marketing strategy especially on your forms um so let's start with the website objectives I think this is the very very first uh uh thing that we we talk about with our clients what do we want with the website in general um and then we can start here talking about why we are doing this uh so why are we talking about websites in the first place um your website is ultimately uh one of your uh business cards online so this this is probably going to be the first Contact point that a user will have with your company as I mentioned as I mentioned especially in an awareness phace um so that basically will set the tone so to say of your digital marketing strategy um of course we can have a multi-channel strategy um on Advertising social media and whatnot but the user will land somewhere and that's probably going to be on your website that's why um it's so important to have a that is of course uh full of uh content and what the user needs to find but also in an easy way um so this is the key to having um yeah a very very uh um I think tailored digital marketing strategy that all starts there um talking about the purpose of a website of course we can have multiple uh purposes uh one of them is increasing awareness especially if it's a new company or if if you want to Rebrand your company or if you've never promoted your company before um that is uh yeah one strategy that is um one of the first things to to to um go for to invest in um also attracting investors especially for startups scale UPS um this is uh yeah something that we also hear from our clients um a lot of times that the website does not need to be only useful for the final user but also so um yeah for for the people who want to join them in in the journey um converting leads of course uh I think the most important and the most mentioned uh yeah um purpose as well providing information information as I mentioned in the Life Sciences industry we do have a lot of information to be displayed on the website uh we have experience with multiple resources resources types uh thematics so so yeah it's super important to know how to display this information without it being uh too time consuming or too tiring for the user and that the user can find this information very easily um and last one providing product or service details um of course this is uh sometimes more valid in the e-commerce uh industry um we do have some experience uh of clients that also invest in web shops uh that seems to work pretty well but uh for today's uh webinar we are going to be focusing on the main uh purposes that we face when we are um yeah starting a project usually increase awareness and converting leads um so a lot of times our clients come to us with a great invention something um yeah very complex and then they tell us okay how do I promote this how how can people find me this is what we understand as an awareness strategy in the first place um and then converting leads when the users are more ready to to convert to to reach out when the user already found the company um then yeah we we also need to think about those final users and what they need to to uh find on the website in order to be able to convert properly and in a time efficient way as well um and then something that we cover also in the initial stages is the customer Journey I'm not going to be going into uh detail what a customer journey is I'm going to be explaining why do we use it and why is it so important on the website Journey as well um so as I mentioned in the beginning your website is your business card so the website reflects the company and that's why before we start creating something in the digital scenario we have to reflect um uh what the final user is going to be performing on the website and what do we want them to do so that's why it's important to map out uh the potential way that a customer will interact with your company because this is probably the way that they they will interact with your website as well so the answers that you the the questions that you get as a company um ideally they are answered on your website for example um so ultimately what the customer Journey uh is useful for is to persuade a customer to purchase your product or service um in websites also applicable but this will kind of guide us how we structure and how we build the website if we know in the first place what the the buyer Persona uh will perform on the on the pages essentially um how do we do that uh basically we have to study um uh ideally with data that's how uh yeah we we do it here at Cen show of course we have multiple meetings with clients we we get their input on the questions uh that they get uh on the their clients that are already existing within the company but ultimately we also like to see how the user is behaving on their current uh website and materials available um how do we do that I brought here uh three tools that you can start using today they are free to use uh that will give us the basic metrics that we'll need to understand uh the user Behavior so uh the first one uh is Google analytics I'm sure most of you might be familiar with Google analytics if not I highly suggest getting in contact with your compliance um uh specialist and your it support and getting it installed it's um yeah provide us with a lot of uh Insight on the traffic of your website the pages that are mostly seen um how much time the user uh will will stay on your website how uh uh what is the percentage of the users who are bouncing back that is the users who are coming to your website and leaving immediately without performing any action um that tell us a lot of insights I like to think of it as a timeline so once I access Google analytics I go uh step step by step personally um so the first thing that I look is a bounce rate which is now called engagement rate this basically tell us the amount of users who are interacting with your website if I see that we have a high amount of users who are not interacting with the website I check the source that they came from so for instance if they are coming from social media um and they are bouncing back they are immediately uh uh closing the tab and going away I understand that maybe the the content that was uh created uh around the website on the social media post was not that relevant um if the user is coming from the search engine advertisement for instance so Google ads um and they are bouncing back I um start checking if the keyword is relevant and if the copy of the advertisement is relevant um and that depends so I always check the channel to see why the user is bouncing back um something that you can see as well that can give us a lot of insights when it comes to uh web development is the top visted pages that tell us the obvious so uh what the user is most interested in probably something that would we could keep for the new website for the new structure um of course we can adapt things here and there uh but also here uh we we can get uh the Insight if the user is visiting that page okay we have I don't know uh 20,000 users visiting that page no forms being filled then what is the problem if the user is visiting is staying is interacting with the page then maybe we could double check the form for instance um and also the conversion rate of course basically what I was uh just explaining uh um yeah right now um so yeah I definitely recommend Google analytics it also helps us a lot when um yeah we we can access data uh from months or even ears from uh from our clients and and whatnot um next tool is Google search console not as uh popular as Google analytics but also a quite powerful tool especially for um um for SEO so as I mentioned it is very important that your website is not only good-looking and filled with information and with the right forms it's also important that the people who are interested in your industry are arriving to your website in the first place uh that's what Google search console will tell us so B basically this is a tool um that tell us which um keywords the users are typing in on the search engine to arrive to the website that also gives us a lot of insights because then we know where to focus on primarily again if the user is using that keyword to um arrive to your website and they are for some reason not interacting with the page that also tells us a lot about what we have to double check on the landing page itself um so on Google search console you can also ask Google to crawl your page that means that when once you have a new website for instance or even your current website you can see how many pages of your website are seen by uh Google and are crawled by Google so what Google does is it sends a bot into your website this bot will read the content that is written there and then you will have a relevancy um level depending on how relevant your page is it will appear higher or or lower on the search engine um so a Google search console is a fast track to have your pages scrolled or indexed because you can just yeah type in the URL of the page that you want to be indexed and um yeah basically Google will will do its job um the other way around is also possible so for instance uh pages that we don't want to appear on Google we can also point that out on Google search console so um your data privacy um page is a page that of course very relevant for a website not that relevant for Google because people are not going to be Googling that about your company so that doesn't need to show up can live space for the other pages of your company for instance um another uh tool that I really like a similar web uh this this is also this is a website so you can just type in on Google similar web you will find it probably uh the first uh um um the first link that you will see this is very useful especially for competitor research so everything that is shown on similar web will be already shown on your Google analytics but from Google analytics you can of course only access the data from your company if you want to see how your uh competitors are doing uh in the digital scenario you can use similar web you can just type in um um the address of their website and then you you'll be able to see for instance the bounce rate the traffic that they have per month and the demographics I think traffic and demographics might be the most relevant metrics that you will find here because then you can compare your website okay they are attracting I don't know 10,000 users per month I'm attra attracting 300 then I have a lot of potential to grow essentially um so that's uh what they do in a nutshell and then I included here some um PID tools as well that are very powerful and that are our um yeah favorit uh uh here at Sayo the first one is Sam Rush uh this is a very powerful Tool uh for SEO basically so with this tool we can get more insights than um on search console there is a road of things that you can do uh with this tool you can also do competitor research uh especially for keywords that your competitors are using and that you are not using um you can check on your own keywords you can check your uh Google rankings so you can see okay if uh someone uh typed in for instance orgon on a chip I can see if I am showing up in the first position or in the 20th position then you also know where to work on for your uh own website um something very very uh useful also from Sam rush it gives us something called domain Authority um this is basically a score that your website is given um that comes from a lot of metrics is yeah unlimited list of metrics but basically it's an overall score of um how relevant your website is uh for the search engine Um this can also be checked in um Sam rush and yeah also Tech technical SEO such as page speed broken links alt images without descriptions uh images without all descriptions I mean um so yeah an infinite World of data with this tool we we use it a lot and we really like it um another tool that we also uh use a lot especially in the in the initial stages of uh web development is hot jar um so hot jar is basically uh a tool that will give you a heat map of how the users are interacting with your page so here you can see real user Behavior Uh in action you can see um the cursor of the user interacting with your page um so yeah you can see for instance you have an element on your website and then you see that a lot of users are clicking on it then maybe it looks to the user that this is a button so maybe this should be turned into a button or maybe the element should change um so this is how we essentially know how the user is really interacting and it's very very easy to visualize because those are basically recordings of real users U yeah interaction so it's very nice as well um yeah once we have all that we've gathered all of our data we analyzed our audience our buyer personas we worked on the customer Journey then it's time to move on to the website structure and then here the first thing uh that I like to to do is to create a Sit map so a Sit map as you are seeing in the in the graph um in the graphic I mean is just the structure of your website so literally um the pages that will go on the navigation and outside of the navig of the navigation bar of your website um so we've talked about defining objectives for your website uh but it's possible that a website doesn't have only one objective of course it can have multiple uh something that we see a lot is for instance companies that are growing and that need to hire um a lot of uh new team members so they also want to highlight that on the website somehow besides their products Services um so then we make the discussion okay should this be on the navigation bar should this be on the homepage how should this be displayed to have uh um um the required attention um the same happen with resources um some companies really focus on having very nice resources for Their audience which is super nice um so for instance if a company wants to Showcase their webinars um their brochures or if they want to show resources under each product that the resources uh are correlated to then we also have to to um make a strategy around how we going to to Showcase that essentially um something also very uh common and relevant in in the Life Sciences industry is uh events so some companies are very active in events and they also want to showcase that on their website through a calendar um or even uh uh with dedicated landing pages in which um users can even book meetings with them for instance they can know what the event is about they can see the LinkedIn profile of the person who who who is presenting at the events Etc um so this can also be a SE secondary uh website objective for instance so basically this is a group effort of uh getting together with your team and discussing what is essential for me for us to highlight on the homepage and the main navigation of uh our website of course just as all things digital this can change within time uh but it's important to come to an agreement for at least the first version um uh for some time um something else that we do uh in this structuring phase is also coming up with wireframes um I'm not sure how familiar most of you are with wireframes but they are also uh uh called Low Fidelity prototypes especially in the app industry but basically what they are is sketches of the pages essentially so uh they um are created just with lines or how you were seeing here with just very basic elements uh like squares and lines and buttons um and this is made uh to really visualize how the elements are going to be organized on your website so if you are thinking about um having a new website or if you're here you are interested in web development to some level I suggest uh this uh experiment with your team members um getting together and just displaying elements in the in the way that you would yeah think that that they are relevant to be seen um in web developments the order of the elements do mind um because as we mentioned we have a whole customer Jour Journey so we want the the user to go through a journey in order to reach the objective so what do we want to show them uh do we want them to first look at this resource do we want them to uh first I don't know um um watch a video before contacting us what do we want them to do um so essentially that's why what the wireframes do for us uh two benefits of the wireframes is that they are very time efficient as I mentioned you can even draw them in a whiteboard uh on a piece of paper or something like that this can be a brainstorming uh exercise um and they are very budget friendly as well because of the same reasons um so after we agree on that um we can start develop veling the website in a way that it will actually look like a website um and yeah that's uh goes without saying that of course we have to follow the color palette The Branding uh of the company um but our experience is that companies like to be a little bit Bolder with their uh websites just because it's a new digital environment so uh you can test things here and there it's easier to test things on websites especially especially AB test for instance um because you can just very easily um just delete elements or adapt things here and there um something very important also to to think about is images and visual content something that we have been experien experiencing as well is uh artificial intelligence images for instance that's very nice uh as unique sources of uh visual content for for your website um so yeah we websites are very very visual uh things so it's very important that you have uh an impacting uh strategy on the images as well especially on the banners something that we uh like to suggest and recommend for clients is also to include team photos to humanize the company and the website a bit especially if you're focusing on a career page um that's very nice for your future colleagues to to get to know you essentially um uh typography as well uh of course companies usually have a typog typography in their brand uh guide or brand kit uh but not all kinds of phones uh work on websites so this is really a decision that needs to be um um taken together with the web developer uh maybe a designer as well would be uh would be beneficial in this stage and and why do we do all that because the goals of uh the website are ultimately being intuitive so when the user sees something they should know why it's there and what it performs on the website so for instance what I was mentioning with hotjar um that we see sometimes um uh users clicking on elements thinking it's a button okay maybe that's not the most intuitive uh uh place to to put that element um a website needs to be responsive as well of course as I was saying the website doesn't need to be only beautiful it needs to to be fast and it needs to serve its uh purpose that's why it's very important to keep track of your technical SEO uh um as well um accessible goes without saying I think it yeah communicates with the with the other um um points that I was just mentioning and of course user friendly um so yeah the user knows what to do and how to get here and there um here we have some examples of how to display information in an efficient way as I was mentioning a lot of websites in our industry are very content heavy um and it's important for us to to know how to display whatever needs to be displayed on those pages um one example of that is something that I really like which are ion um so these are elements that when you click you uh can expense and then you can read the text of course many users don't read all the text that are on your website but at least if you attract the attention to the title especially if it's the unique selling point of your company for instance um that then the job is already done and then for those who want to read uh more thoroughly they can click and expense the the feature um something that is used uh especially on the resources Pages for instance or if you have more than let's say 10 or 20 products or Services uh are the futur um these are very nice um um suggestion for those yeah who I already mentioned have a lot of resources types uh especially um icons as well this is uh something that we personally love and I know our designer um yeah also works very thoroughly in them and and yeah likes to to keep the creativity going with the icon so that that's something that we like to have custommade icons and they can be very fun and this is one of uh the examples that I was mentioning that you can be a little bit more bold with your branding if you want to test something out icons are very easy very simple elements that you could test new things um sliders um mainly for um photos for instance or photos that come with the description I think it's very nice to to use lighter so you don't have only um the ver vertical um um scrolling you also have some horizontal uh movements on the website um search bars most of you already know the search bars but you can include them in multiple Pages you can even include them in your entire website depending of your company um and then popups uh this is very nice popup especially when you have a special announcements or when you have the launch of your new website you can make use of those uh popups as well um yeah and besides that there are a lot of uh different things that you can include on your website should display information you can include Maps um you can include yeah videos you can include just uh yeah everything that that you want basically everything is possible when it comes to web development so that's very nice here I have some examples of uh the elements that I was just uh um mentioning so here the sliders you can see um here this is an example for from one of our clients so yeah you can see basically all the images from from the product that they are showcasing and here uh we have some a very nice example of uh the usability of a filter for instance so [Music] um so um the filter in this case it's a a cross topic filter uh so for instance you can filter okay I want to see a brochure but I want to see a brochure only on the topic of uh TR the sale culture for instance so you can really cross that out in case you have a lot of uh resources um that's something that requires little to know uh time from the client because whenever you are uploading a resource you can just tag them and yeah it's very very useful uh for the for the final audience of your website here as we were mentioning I have the ion so you can see here what we offer this is the most important communication to to to come across the final user so the user knows that they offer patient safe safety first simple and user friendly and reusability if they want to read more about it then they can just click in the ion and expand the text um the customized icons that I was referring uh this ones I'm not sure if I can go back and go forwards you can see it this were animated for instance so they uh look very nice um and yeah this this is what I mean with um with creating custom uh elements for for your website so that's a very nice way of showcasing what's written um yeah what's written here and yeah basically a a a calling attention to to the elements that you want to highlight I think that's it for my part uh I spoke a lot thank you so much everyone and I will leave you with my talented colleague Ken hi every everyone so onwards to SEO search engine optimization and for the purposes of the next slides I'm going to be referring to Google as Jade has mentioned as well there are of course other search engines such as Bing um but I believe there's about 91% of users start with Google search so for that purpose we'll be using Google so for SEO it's a bit daunting um the search engine optimization with Google there is literally hundreds of different variables that they have in their algorithm in order to rank you your website a certain way but to simplify it there are three main pillars of SEO so you have onpage seo off-page seo and a technical SEO so onpage SEO is what Jade was mentioning before about content copy and keywords off-page SEO is more backlinking and it's a bit more out of your control because it's referring to people um backlinking to your website from theirs and then the technical SEO is again more behind the scenes um this is where a web developer comes in handy because this as I'll show you in the next uh slides coming um very technical stuff so this is about robot text files and things like that so first let's take a step back to onpage SEO so as I was mentioning this is about the keywords and keyword placements there was the tools that Jade mentioned before that can help you create a list of keywords and it's important not to stuff them in your writing um because ultimately with Google even though it has hundreds of different variables it's essentially G to rank your website higher if the user if the reader if the customer finds the information that they're looking for on your website so if the person is typing in 10 steps to success with Google ads and this website pops up it means that it's giving the answer for the customer so that's more of how you have to frame it with your website as well um of course you have a lot of resources a lot of information but if you try and structure it in a way that really appeals to the customer and what they're going to type in Google then you're on the road to success so with keyword placement um you'll see things like H1 which refers to heading um the this is again another one of the the Google part of their algorithm so if you have H1 and then H3 and then back to H1 Google sees that as too complicated and not really nice user experience so automatically you're going to get penalized for not having a nice fluid page for them you see things like alt image text so this is a little description of your text itself this is also really important for Google on the right hand side here you see Meta description so when some types something into Google this is the little snippet that you'll see underneath the URL um which potentially could be to your website and then the title tag which is the header of the page and all of this really plays into ranking well on Google and this is all things that are in your control so the one of the most important things as I was mentioning it's about the user and what they're looking for and if they're going to find the answer on your website so so that's why relevance is key and to do that as Jade was mentioning before as well with the customer journey and buyer personas and things of that nature that's how you're going to understand the needs of your target audience so refer back to that Journey hopefully you've created one at this point and that will help structure website through the site maps that Jade was mentioning the wireframes and into the content as well the keyword research that I was mentioning um you don't want to over stuff it it needs to be natural but again you need to be answering the questions that your audience is looking for so what are they looking for exactly what is their search intention and really play into that and make sure that the each page is focused on certain sections that include those keywords so you don't want to be mixing different topics all on one page and making it very messy because again for user experience that's not going to bode well and then therefore on Google it's also so not going to Bone well so building high quality landing pages having high quality images you can as Jade was mentioning about the icons that can get designed um but also making sure they're not blurry and that the alt text is there and this will all play into a good user experience things also like the number of clicks it takes somebody to get to a certain page is of importance if somebody needs to click three different times to find the information they're already gone they're already going to bounce so that's why it's it's the the user experience that we were talking about before is so crucial and therefore this all wraps into high quality content as well and what is high quality content it's really customer Centric it's customer focused and it needs to be meaningful to them you need to use those clear title tags that I was mentioning and it needs to be organized in a way that suits the users's experience and then off-page SEO I was mentioning that this is a this is a bit more out of your control this is T tactics outside of your website to improve your ranking so with onpage SEO this is the content this is the structure this is the look and feel all of that is within your control but the off-page SEO is just that it's it's things that are happening outside of your website so in order to really build up the off-page SEO you need to do backlinking or link building um guest posting organic social media marketing potentially thought leadership there's some other ways as well but essentially what it comes down to is having other organizations and Jade was mentioning this domain Authority so if other organizations have a higher domain authority to you and they link to say your blog post then you automatically rank a bit higher as well so they kind of you can ride the coattails a little bit on that one but it does take time because it's a lot to do with Outreach um and you have to build a yeah a big Network you have to have those relationships and you can have that Mutual trust and maybe they link to you and you link to them and that's a nice way to go forward but it is really um as you'll see on the next page it's it's about 42.6% not about I guess that's very accurate um that the back links impact your your ranking on SEO so it is a very substantial amount compared to all the other activities that we were talking about so as you can see with onpage SEO so obviously the re relevant content is very very important but having those backlinks to your website really boost actually your own content because it means that it is clear that it has uh trust has been made with the audience and things like that and it makes your website more credible and then the technical SEO stuff um as I was mentioning this this is more backend things um jade mentioned as well these these Bots from Google that um crawl your page and and help you index or help you rank on Google and the technical SEO aspects are going to relate to this um but it's as as the name entails it's very technical so this is where you have these these robot. text files um dead links need to be removed your page speed for mobile and for computers and desktops need to be optimized the user experience ties into this as well um duplicate content can be penalized so you can't copy paste the same contents on uh 10 different pages and expect to rank higher and you can use the tools that we showed you before um and they will give you some insight as to how your website currently is performing with the technical SEO things and the last but not least the conversion tips so these are some handy tools and tips and tricks that we've discovered um with all the different um clients that we've been serving and essentially with with the customer Journey it's not linear and that's what this this slide is showcasing so they might attend a conference or they might hear about you from somebody else um and all of this is very ult to track so these are all called touch points so every time a client interacts every time a customer potential customer interacts with you and your company these are called touch points and it's very hard to track the the points in yellow just because it's all offline um even if they attend a conference sometimes you they might not register so then you actually don't know if they've heard through anyone else so the only point that you can actually anal tically track to a te is when Google and your website step in and they actually contact you via your website or interact with your website so the conversions essentially help that last part on your website and we have what we call soft conversions or passive and then hard conversions which are more active so from our experience at scial these three the newsletter sign up the resources downloaded and the contact form are the biggest converting points on our websites that we create and the first two there the newsletter and the resource downloaded those are soft conversions so the client doesn't actually need to invest that much in order to get something out of it so this is probably more early on in their in their Journey because all they need to do is supply a email address and then they get something whereas the content form contact form is going to be towards the end of the journey because this is where they need to ask for more specific information Pro potentially provide you with more information so that means they're really interested and they're a nice warm lead for you to then convert into a a paid sale and going back to the content for just a second as well with the messaging um the call to action buttons on your website are also very crucial so in sales in general a lot of people do not ask for anything so they have these wonderful speeches they have these persuasive texts and then in the end the the the reader or The Listener doesn't know what to do with that information so that's why the call to action buttons are so crucial for conversions and here we have a few tips and tricks of how how to phrase the the the call to actions in order to entice the customer to actually click on them so perhaps instead of saying get a quote you can say book a demo because that's more concrete and maybe in that stage of the journey they are wanting more information rather than towards the end which is a sales quote type of mindset with something like the download brochure you can make it a bit more power words with the accelerate and say accelerate your research and that again can convince people more so than just something like download brochure and then finally here with contact us again this plays into the tone of voice and and how you want to convey your um your culture and your company and everything like that but something like a start a conversation is a bit more relaxed a little bit more informal but still can get um the person engaged and talking and lastly we have form optimization now I think this is probably one of the biggest blunders that that Jade and I see on websites and that is to do with the length of forms so in general there is a nice to know and and need to know information and with forms usually as depending on obviously the stage in the customer Journey the longer it is the more likely you will get a customer dropping off and not converting not filling out the form so something specifically like we were mentioning with the newsletter that's a beautiful conversion point and it happens quite early on in the customer journey and essentially all you need is their email address so if you have a form currently I don't know if you're thinking as I'm saying this like uh oh we have maybe 10 fields on that one um we do suggest shortening it and really H instead of having say two Fields one for first name last name just have it name email address and then you'll see the form optimizing and converting a lot more than it is so I think those were the the main tips tips tricks and everything I think we've we've covered a lot here um um I I think there was probably some questions in the chat and everything like that um but I just wanted to sort of conclude here with um after all of this we do have your email address of course when you registered so we'll be in contact with you um once we're done in the coming days and we'll offer you a free website SEO audit and what this entails is we'll look at the site Health the issues that your website is currently experiencing potentially your organic keyword positioning website traffic and domain Authority that you see here so I believe that is it from RN so I don't know if there was any I'm just looking over to rizgar here if there was any questions in the chat or anything that came up no questions but they're free to ask of course yes if you have any questions please uh pop them in the chat now in a few minutes maybe everything was super clear maybe yeah yes I think that's it probably yeah yeah all right well thank you guys again so much for joining us um yes thank you thank you soia thank you for joining us um yeah I hope you you learned something about web development um yeah I highly recommend performing one of the exercises U that that we showed here especially with the customer Journey up until the wireframes um yeah if you want uh to check the the the technical SEO part of the website as well as kin mentioned we are more than happy to do so for you we are going to reach out to you and yeah have a lovely uh rest of the day bye