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i want to talk about the process of converting a lead now a lead record is someone that has expressed an interest in doing business with your company and in my salesforce instance here i'm going to open up a lead record from this list view for someone that has not been contacted yet and this is just all effect data here in this free salesforce developer account of mine and so we can go into here and get more details around what this potential customer is wanting and fill it in and gather more information and you kind of track the status of a lead in its journey from initial contact through to the lead conversion process and that's through the status field or the lead status field and you can make those changes here on the path and so let's say that i've contacted her i've reached out to mr mike braun here i could then signify that status through this chevron selection here and then marcus current status now i've got several different status points in this path for this particular type of lead yours may be different in your own salesforce organization i have previously introduced what are known as record types those would be different types of leads and so depending on the record type it might work i've got different status selections and that's through the lead process is how all that's set up so as i go through and mark these different status designations at some point i will want to identify this individual as someone that has a good chance of doing business i've done the lead nurturing the qualification process and i want to go ahead and enter in an account for this individual as well as an opportunity for a potential deal and then also convert this lead record into what is known as a contact in salesforce okay so that's done through the lead conversion process i just simply click the convert button and that brings up a screen to where i have the option of either searching for existing accounts contacts and opportunities in my system or creating a new account record contact record and opportunity record as well you do have the option of not creating an opportunity at this point by checking this check box i'm going to go ahead and create a new opportunity as well and you can adjust the name of these entries as well by typing in further information or details and then another note is as you type or enter in information in the different name fields if there are record types on various objects in your org you have the opportunity to select the resulting in this instance opportunity so let's say that this were an opportunity for software development you could select record type and that's something that sometimes is often overlooked and it's kind of hidden and lurking until you actually click in here and looks like i only have record types on opportunities but not accounts and contacts now the data in these fields are derived from the lead record and so the name field on the lead is populated in the first and last name for the subsequent contact that's created as well the company name on the lead record will populate in to the name field for the new account record and then there's a starting point of just the account name in the opportunity field and then a dash and i've typed in some additional information here and then as well it shows down below that i'm the record owner and that this converted status will be closed and converted so this lead record won't necessarily go away but it'll be hidden from view from you and instead the intention is is that if you want to make changes to mike braun's record here you would go into the contact record that is created through the lead conversion process so we're going from one record into three lead going into contact opportunity and accounts i'm going to click convert and salesforce treats the lead conversion process like you've crested mount everest with this mountaintop experience you've now created an account a contact and an opportunity other data that's been populated from the lead record is populated onto the account the contact and the opportunity you'll see the phone number from the lead record is both on the account and the contact record the email address for the lead is populated on the contact record and then the close date has set to the last date of the current quarter you can adjust and configure reconfigure that to other behavior and it's just a matter of going in and accessing the various records and you'll find the related records or links to related objects for this record for example we're on the contact record now and if we wanted to go to the account we just find where it's hyperlinked here and go to the account and then we see in the related list there's a related contact record of mike braun with this account and then also the related list would be the subsequent opportunity that we created and now we can start going through the process of trying to close the deal and this is where marketing hands off to cells typically during that lead conversion process so if you found this salesforce video helpful please do like and subscribe and also please leave a comment down below for what you'd like to learn next on the salesforce platform i just might make my next video until then i'll see you in the cloud