Empower your business with lead to sale conversion for businesses

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hi i'm renee seltzer and i wanted to say that you're probably giving facebook and google too much money so we created this quiz to help you assess how good are your landing pages at converting so once that person clicks over from google or facebook how good is your website or landing page going to convert them what is conversion rate optimization i'm glad you asked it is we also call it cro because everyone loves acronyms it's where we have these landing pages right and we work really hard to make them better at converting so really kind of entice someone to come in once you click on that ad google has gotten its money right so then it's your job once they get to that landing page to convert them into a lead or to a phone call whatever your conversion is what you want to do is catch as many of those people clicking over and turn them into leads or sales if you're ecom so here's some examples of landing pages you could test long ones you could test short ones you could test things with video on them social proof but you really want to have intentionality and start really going through it and saying okay we need to put effort into these pages we need to make them the best they could possibly be so this quiz is going to be amazing this is alphabet parent company to google's revenue every quarter since 08 so if you look especially since the pandemic started their revenue is almost at a 90 degree angle just you know kind of almost completely shoots up that's making it really challenging for businesses we're bidding on these keywords to afford it right the only way you're going to win the costs are not slowing down if anything they're going to keep going up so the only way to win is to get more of those clicks to convert into leads and then your cost per acquisition will go down right so here is mark zuckerberg the owner of facebook or meta on his hoverboard as you can tell he's doing well right so we don't need to do more of a wealth transfer these social channels and google are amazing at acquisition but we have to work harder at not doing a well transfer from our business into theirs okay so here's larry page he's the owner of google or the co-owner he's worth 121 billion dollars he's doing just fine so here's a variety of landing pages and this is where we you know what we do is we look at landing pages that we like in your industry and other industries we start to sticky know what we like about them and start to put together pieces of things that we want to test what are the value props what do we want to lead with how many questions do we want in our forms do we need all those questions on our forums should we introduce video and where do we introduce video and then we also use tools to see how well people are not only converting but also how they're scrolling through the site so one of the things and while we're talking a lot about landing pages it's still important to know that you have to create the right audiences on facebook and you have to pull the right levers that's still very important and you also have really good offers right so somebody scrolling on facebook doesn't care about your business or you and they're just scrolling to look at what their cousin did over the weekend but you can catch their attention if you have a really good offer that's enticing so offers are really important that you build into your strategy how good is your offer all right so are you leaving money on the table get your conversion rate optimization score so below click through it you're gonna get access to the quiz you're gonna get this great score don't worry it's not judgey it's gonna give you some suggestions on things to test in the future to make your page even better and you're also gonna get an ebook depending on your industry so if you're b2b or your ecom um or your higher ed you're going to get a different ebook that specifically has benchmarks for your industry and gives you suggestions on things to try on your landing pages to make them converting machines and let's say you're a ceo and you're like i don't know any of my numbers that's okay too we have an out uh right below where it says just get me my ebook so fill that form out and we'll get you your ebook and you don't have to take the quiz and also you get access to our blog which you can go to our website and find it anyway we have great resources but on this blog post we have so many different ideas on how to improve your landing pages how to improve your value propositions and personalization and all of that so be sure to read that blog post it comes with it some of the things that we talk about on the blog post or you know different ways to test even your calls to action anchor text versus and post so we have all of that we are ellis and ellery consulting and this is exactly what we do we do the paid media but we also do all the optimization and the strategic thinking and what is your offer what's your value how do we position you in the marketplace and then how do we you know start to convert that lead once it comes in because that's important too as i mentioned we really don't want to do this wealth transfer right into all the other billionaires we want you to keep the money but we also want you to advertise on these platforms because they are great for acquisition and scaling and growth we just have to do it in a methodical strategic way so take that quiz i hope you have a great rest of your day if you have any questions be sure to ask so have a good one bye