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hi this is john waters of waters business consulting and today i am bringing you know the gross amount of leads needed each month what lead to sales conversion rates are target leads based on amount for reaching financial goals that's a mouthful but this is what we're going to talk about your strategic marketing plan and strategy to generate the required leads is important in order to reach your revenue goals with this strategy you need to know three things the gross amount of leads needed each month average transaction amounts and the sales conversion rate from there you can extrapolate take into account the amount of sales what you need to target to reach your financial goals for example if your revenue goal is 200 000 per month and your average transaction size is 2500 then you need 80 transactions to hit 200 000 however we need to take into account your average conversion rate from lead to close of a sale on those 80 transactions so if your conversion rate is say 30 percent then we divide 80 by 30 percent and we get 267 leads so we need 267 leads per month to close 80 transactions at 2500 dollars per transaction to get to your goal of 200 000 in sales and revenue do you know your numbers but once you know your numbers and specifically the number of leads needed then develop your marketing strategy to generate those leads consistently once your marketing is generating consistent leads then focus on improving conversion rates and even average transaction amounts to increase sales isn't this fun well they say knowledge is power and when it comes to your business nothing could be more true too many businesses are running blind with assumptions or just overwhelmed but taking the time and effort to identify what you need and what you can accomplish will help you develop a road map that can be followed by your sales and marketing staff well thanks for listening and if you want to know more about profit by design please check out our website at watersbusinessconsulting.com