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Lead Warming: A How-To Guide
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FAQs online signature
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How to qualify a warm lead?
The warm leads are the ones who already have some interest in your business or what you're selling. They've reached out to you via Facebook, your website, or another medium. Perhaps they've signed up for your newsletter but have yet to actually convert to a customer.
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What is an example of a warm lead?
A warm lead is a type of marketing lead that expresses interest in a brand but isn't ready to buy yet. These leads might have visited your website, subscribed to an email newsletter, followed you on social media, or submitted their contact information.
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How do you keep leads warm?
Keep your leads warm until they convert Thoughtfully following up with your leads, sharing relevant content, using multiple communication channels, streamlining the sales process and multithreading key contacts in your target account are some practical ways to keep them engaged — and prevent them from going cold.
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How to warm up a lead?
Warming your leads up Once a prospect is drawn to your website, you have to get them into the “activation” stage. You can do this by offering them something valuable to download in exchange for their email address or get them to sign up for your newsletter so you can stay in contact and nurture them further.
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Where do warm leads come from?
The warm leads are the ones who already have some interest in your business or what you're selling. They've reached out to you via Facebook, your website, or another medium. Perhaps they've signed up for your newsletter but have yet to actually convert to a customer.
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What is lead warming?
Typically, a warm lead is a sales prospect who has shown interest in your offering by providing their contact details. Compared to cold leads, they are more aware of your business and have the means to buy from you — but not qualified enough for sales.
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What is an example of a hot lead?
These buyers know what you're selling, and they're very, very interested. Maybe you've put them through a nurture, or a friend has referred them. A hot lead might even have followed your company for some time and identified you as the best solution to fulfil their needs.
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What are lead warmers?
A warm lead is a type of marketing lead that expresses interest in a brand but isn't ready to buy yet. These leads might have visited your website, subscribed to an email newsletter, followed you on social media, or submitted their contact information. etc.
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I'm gonna take you inside the inbox of one of my latest businesses whoa hello today I want to answer a seemingly simple question but something that perhaps we haven't covered enough on this channel which is is sent a cold email you got a positive response now what what do you say to the person that responded to you to get them to book the meeting on your calendar that's what we're gonna cover in today's video I'm gonna take you inside the inbox of one of my latest businesses whoa hello and I'll show you the email scripts I used the positive responses I'm receiving and how to respond to positive cold email messages let's jump into it here are the results from the whoa hello Inbox after 100 cents 100 emails went out we have six leads right here not ideal yet but keep in mind we're also in the middle of the testing process you notice here there are four different subject lines on display for this test we're testing ten potential meetings and that's what I wanted to cover in this video how do we book them if you watch the last couple whoa hello videos you saw it pivot from a fashion brand to lower end merch and now we do merch for this channel Alex Berman merch I call it we've got a few on here but the pivot for this video and what we're pitching in these cold emails we're creating my merch my merch is amazing whoa hello calm it's right here on the homepage you can get it crazy sales dude what an interesting thing cold email King it's all here but there are so many other business youtubers and then at the end of it we have clothing we can sell together then the service that well hello is gonna provide is that not only did we design the clothes are gonna help sell it to your list as well but I'm getting ahead of myself in this initial cold email pitch all I'm doing is reaching out to business youtubers with over 20,000 subscribers and offering to design merch for them and not only did we get three responses there are three different ways so this first responder says hi what is your phone number for this one what I do is loop in the other email notice he missed looping in his assistant and he asked what is your phone number hey Gerard / Scott its and then I'll put my phone number how are you on Friday at 2 p.m. est thanks Alex easy how are you on Friday at 2 p.m. PST thanks Alex a quick response answering their question of sending the phone number and giving them a specific time that I want to meet now on to the second one yes dear you can contact me whatsapp great what's your what's app mine is and then I need to send them my whatsapp which I'm looking at my phone right now to try to find scent so that's one and for him he just asked for the whatsapp I'll send him my whatsapp on whatsapp I'll either give him a cold call and start the conversation or I'll book a meeting the same way that I did here with Gerard by saying how are you on Friday at 3:30 p.m. est now final one final one sure thing bro what works for you how are you on Thursday at 4 p.m. PST also flexible Friday thanks Alex how are you on Thursday at 4 p.m. PST also flexible Friday sometimes if you respond to the last two messages like I did with just one time some people will go dark on you and you'll have to follow up a couple times and say something like also flexible on Friday or just try to chase them down for a bit to get a meeting on the calendar adding I'm also flexible on Friday or sending two or three times helps eliminate that so the other way to do this would be to say hey Chris I'm available at the following times Thursday at 2 p.m. PST Thursday at 6 p.m. PST Friday at 11 a.m. PST do any of those times work for you question mark that's a quick way to do it you can also say looping in my assistant to schedule and loop in xai you can say great exclamation point do any of these times work and on the words any of these times work link your calendly where they can book directly you've heard that it's important to test your cold email subject lines to get an eighty percent open rate and we've been able to achieve that pretty consistently for our clients selling into the top companies billion dollar brands so how do we do that the trick is to test a new subject line every ten emails the hardest part for us was coming up with these subject lines but lucky for you we have 50-plus subject lines in a Google Doc that you can test with your cold email campaigns and best part you can have that for free to get this list of 50 plus email subject lines go over to experiment 27 comm slash subject thanks for watching if you like this type of videos subscribe we do three videos a week all about business training and where we try to give as much value as possible like this video if you haven't already comment down below let me know how do you respond what did you think of these responses do you have a better response let me know down below what's all get better together I'm gonna put that on a shirt let's all get better together thanks for watching I'm Alex Berman
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