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welcome remodeling contractors construction company owners so in this video today i'm going to show you the path that you can follow to go from 90 000 making every single year to making 900k every single year in your business and i'm talking about profit i'm not talking about the revenue so that will our that is going to be our main focus if you are making only 90 000 or less than that profit in your remodeling and a construction business and you want to scale it to 900k plus every single year in your business you need to follow these steps that i'm going to share with you today in this video so without wasting a single second let's get started so just simply understand the basic formula of growing more business let's say if you want more jobs more clients more projects for your business what you actually need more appointments let's reverse engineer this if you're going to get more appointments you're going to get more site visits you can definitely get more jobs to get more appointments what actually you need is qualified leads not just a lead with name email address and phone number you need a qualified lead to get qualified lead what you want people should know more about your business which is people should aware about your business so the more people are going to aware about your business the more qualified leads you're going to get the more qualified leads you're going to get the more appointments you're going to book and the more appointments you're going to book the more jobs you're going to close and more clients you're going to have in your business that is the basic stuff you need in your business more awareness brings more leads more appointments more jobs that's the simple math but now how to achieve this blueprint what is the exact formula to get more jobs let's say if you are doing a job of just ten thousand fifteen thousand dollars per job then you need to raise your prices you need to go with high-end customers so that at least minimum one customer one job can pay you at least fifty thousand dollars for your work that is going to be our main goal at least minimum fifty thousand even you can go to six figure remodeling jobs six figure leads as well but whenever you should be targeting to scale to this level is you are doing minimum job of 50 000 not less than that that's your minimum cap so now let's erase this stuff and let's focus on the blueprint what is the blueprint you need to scale at this level let me do let me do let me do let me do this yeah let's start so as i was talking about the awareness stage in every business there is a funnel that you need to follow if your funnel is not right like from taking a stranger and turning them into your customer if that's not a right funnel for you you need to fix something to build awareness to reach more and more people right now in your business there are newspaper ads you can do to reach more people you can do tv ads you can do radio ads you can have flyers boardings and different things but the biggest problem with all these things are they are not measurable scalable and profitable in 2022 and beyond that because here you cannot predict how many people who saw your ad how many people listened to it how many people inquired about it what was your cost per lead what was your cost per acquisition you cannot calculate anything everything is working on assumption like this might work this might not but here it's come a social media and the digital platforms like facebook instagram google and google seo seo also something you can consider with that seo google instagram and facebook these three are the advertisement platform you can use them as ads this is going to be the seo so what you have to do you have to drive more traffic from these platforms to your landing page not to your website if you are driving traffic from these ads and still running ads and driving your to the website stop doing that you know you are losing money i know you are not getting leads you need to drive your traffic to the landing page landing page is a simple page having only one call to action button where you need to generate those leads you need to convert those traffic into your lead so you always need to have a landing page but there are going to be some people who are going to come on a landing page and got distracted and unable to fill your form and give you the inquiry so what you have to do you have to start a remarketing campaign for them if let's say you got no lead like people visited your page but then turn out to be the lead no lead then what you can do you can show them a two type of retargeting ads three type of retargeting ads let's say three time first is a lead magnet ad where you are telling them like have a quick guide that will help you to hire the best contractor in your area like seven things you should make short before hiring a good contractor or three things you can fix in your kitchen to make it more luxurious and attractive and lucrative some sort of lead magnet that people should attract towards it and gonna give you their name email address phone number and rest of the details second type of remarketing ad is going to be like showing them a before after images show your before after images of your work of the kitchen of the bathroom of the home of the basement that this is how it's look like and this is how the things are working the third type of remarketing acts here i will write r the third type of remarketing ads is testimonial and proof if you are having a testimonial and proof then you can show these things to your people those who visited your website but forgot to fill the form this is going to be the one first case scenario and then you are building the email list from all these things and nurturing them take their email and set up email automation and nurture them email automation i hope you are getting the point because it's not like simply you are just running ads and not getting results now the market is competitive you need to be advanced this is the strategies you need now let's talk about the people who converted into your lead let's say they become your lead now now you have their name email address phone number what type of project they are looking for is a kitchen bathroom or full home how soon they want to get started there are many other questions you can ask them to qualify them on a lead form because we don't need leads we need quality leads qualified leads that's why i see many remodeling contacts just rely on correct list home advisor buy leads from them and never even able to convert them because the biggest problem with those leads are they are shared to 20 different competitors in your area and you cannot close any one of them because the price war has been started and you cannot win the prize what if you are selling your services at fifty thousand hundred thousand dollars and charging that price to the people now let's say now people become your lead now simply there are next step what you can do is simply call them or email them to set up appointment this is going to be your next target to set up appointments with them give them a rough estimate or quotation and close this is going to be the simple formula you got a lead now call them email them set up appointment go for a side visit give them estimate or quotation and simply close them but there are going to be the few leads those who want to start after a month after two months or they are not instantly looking for now but they still don't trust you a bit so here what you can do the same thing that you are doing with non leads the same thing you can do with your leads as well the same thing you can do with your leads you can create a data custom audience of people who fielded your form become a lead and then show your retargeting ads to them so that whenever they are opening their facebook instagram google youtube wherever they are going they are just watching you subconsciously if somebody watches you at least 10 to 15 times you have that trust that simple 10 to 15 times if somebody is watching you or more than that you have their trust that's it and if you are like showing your ads every single day to them two to three times which is like 60 70 times a month you are the only person in their mind having a brand presence as a remodeling contractor and that's where many people like they just blame facebook advertisement agencies facebook ads google ads youtube ads that these things didn't work these things is working for companies those who are doing 2 million 3 million even 10 million dollars every single month in the remodeling business this is working for them then why it's not working for you because you are hiring the wrong people you are working with wrong people your strategies are not properly refined you are not having actual knowledge of how the marketing works you are just here to blame other platforms blame other people that these things don't work the honest reality is you don't know how to make this thing work for you because it's working for million dollars companies why it's not going to work for you that's a simple formula contractors i want to tell you so this is something you need to build and always focus on building your email list email list that i told you here set up email automation to all the leads which is coming in automated follow-ups now the time has gone where you are doing manual follow-ups on the call it's the 2022 era you need to start automating your follow-up three sequence so this is the whole strategy and if you implement it and the more you're going to rotate this strategy every single month every single week to your business i can guarantee you in next six not in next six months to one year you will be the market leader in your area in your city no one can beat it and if you want to expand you can expand to your states even in other states in the whole country as well if your this pipeline is set up because this pipeline will bring you every single day new leads new appointments new jobs if you implement it properly by hiring a good marketing agency by hiring a good person who can help you to implement this step and for that something we are always open to work with you if you are planning to do that i will put a quick uh my calendar link to book a quick call with me this is not going to be any salesy call i don't want to try to pitch you anything i just want to understand your business audit your current online marketing what you are doing and give you the full proof plan like this is how you can fix your issues and that's it if you want you can leave the meeting go implement my own if you want we can you can work with us as well there is no stuff that i wanna i'm gonna push you to make decision buy from me it's nothing like that so that is it for this video i hope you find this video valuable in case you have any questions you can comment down below and i will see you in another one till then bye bye have a good day see you soon