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overall in terms of lead generation I think now is no different than it's been for some time actually lead generation has become more and more challenging in the last two years you need to have multi-channel approach you need to practice social selling you need to be present on the platforms where your customers are present making comments on those platforms and so on so no longer could you sit there and make 150 calls and guarantee that you'll get a meeting at the end of it there's an awful lot more to the process than there ever was before and that's actually put companies like ours in a really strong position because what it does do is it means that those companies that understand what the technology stack that's needed for that that understand how to deliver multi-touch different cadences of activity to Define different types of outcomes really are bringing a lot more to the table than you could get from just employing an SDR and saying Go Go Fish and I think that's that's going to see quite a an opportunity in the Outsourcing world and for businesses as well to take advantage of the companies that need to invest in that stack and invest in that technology in order to deliver that because if they are investing in that stack and that technology that's something that company probably can't do out the gate and may not even be able to do in the first 12 months so there's a route to Market it can definitely minimize risk and it can improve increase rewards going to going to third parties and and what I would call a sort of white glove High touch quality based third-party as opposed to a platonic marketing company or otherwise from a lead and Lead creation perspective again it's going to come back to what I was going mentioning earlier which is we really need to be able to Define that USP and that value and you need to create your talk tracks to that USP and that value