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If you want to optimize your email  list for sales and long-term growth,   your focus should be on improving the  quality of your leads. And that means   going beyond merely collecting names and email  addresses. When you ensure that your leads are   a good fit for your product or service, you can  begin forging meaningful connections with your   prospects - streamlining your sales process, and  saving you precious time, money, and resources. The most direct way to qualify leads with  OptinMonster is to build a lead generation   form that captures information beyond a name and  contact information. But before you can do that,   you need to decide what a qualified prospect  actually looks like for your business. ​​Perhaps they’re part of a certain  demographic group or living in a specific   geographic area. Or maybe they’re interested  in a specific topic related to your business. Asking the right questions and collecting  the right information can help you sort   through prospects who don’t have the budget or  aren’t prioritizing a solution to their problem.   The more you know about your prospects, the  easier it is to address their specific needs. To learn how you can use OptinMonster  to generate high-quality leads,   check out the links I’ve left in the description.