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hello everyone in this video i'm going to be showing you exactly how we're getting high quality leads for mortgage brokers using tick tock ads at the moment we're getting pre-qualified leads for less than three dollars each and i'm gonna be showing you exactly what we're doing to get these results so if you're a mortgage broker and you're not currently using tick tock ads you're leaving a massive opportunity on the table and i'm about to show you why that is okay so i've just hopped onto my computer and i'm about to show you the exact framework and the exact ad strategies that we use to get cheap quality leads on tick tock ads especially for mortgage brokers so i'll just go ahead and minimize the camera here so you can actually see the presentation that i've pulled up for you now i'm going to go through this very quickly but i'm essentially going to be showing you what ads to set up how to optimize them so you actually get cheap leads and i'll even show you the actual ad account that we're running the ads from so the campaign that i've got put up here you know in my tick tock ad account is a campaign for a broker that i'm working with who's in florida in the us at the moment but essentially we've spent 81 dollars here us for him and we've generated 31 leads for him and as you can see here our average cpa is 2.63 right this is just our cost per acquisition essentially our lead cost so for every two dollars and 63 cents that we're spending we're actually getting a lead from tick tock now i'll just scroll down here so you can actually see when the campaign actually got created and when it started spending so at the very bottom here you'll see that we actually started spending for this particular campaign on the 7th of august which is just over a week ago and we actually stopped running the ads on the 13th because we're getting way too many leads right but yes essentially this is one of the campaigns we're managing for one of the brokers and as you can see it's going quite well now as i mentioned before i'm going to be showing you the exact ad strategy that we're following so you can actually replicate these results for yourself so you can generate leads you know close more deals and actually grow your mortgage business as well so i'll just go ahead and i'll jump back to the presentation here and i'll just go ahead and start from slide number one okay so i will just move the camera over here perfect and onto slide number two so slide number two here was a separate case study that i included in the presentation but essentially we spent 35 dollars on tick tock ads to get 13 leads at the time which converted into nine booked appointments because we had some automations in place with our crm connected for the broker as well and those nine booked appointments actually converted into three pre-approves as well so that was actually a pretty good campaign now if i quickly zoom in here you'll see that the lead quality actually wasn't too bad as well um most of these people were actually renting and the average credit score here was above 620 and most of these people actually had you know household income which wasn't too bad either okay and most of them actually had eight down payments saved so if you're not currently running tik tok ads you're leaving a lot of money on the table because you'll be able to get cheap leads and you know depending on the types of videos that you're putting out you can actually attract really decent quality leads as well so i'll just quickly zoom back in here and we can jump on to the following slide right so i'll just skip through this i'll skip through that and i'll actually show you the ad strategy okay so this is the ad strategy so week number one all we're trying to do is we're trying to test and figure out your most profitable angle to go for right so you could test three angles and this is exactly what we do and from these three angles you're trying to figure out which one of these is going to get you the lowest cost per lead right with the highest quality as well of course so you could have one campaign with these three angles and number one could be a general video because you know we tic talk you want to focus on your creatives ie videos so the home buyers angle is a general video just calling out people in the area saying um are you looking to purchase a property you know you touch on some pain points some benefits as well and tie everything back in now as for angle number two um you could have a video specifically for first responders right if you do have you know special programs special schemes or special grants for people that you know are first line responders like they do in the us you can have an angle specifically for that right and for angle number three here uh we were testing people that were self-employed because at the time there was actually a like a home buying program for people that were self-employed so we ran these three angles and i'll just repeat that one more time the goal here was to figure out which one of these angles was going to get us the lowest cost per lead and the best performance okay and that's all we were doing in week number one just gathering data to essentially figure out to figure out um which angle was gonna be the best performing one excuse me okay cool so once um you launch these ads in week number one once you let them run for about a week you should actually have enough data to work with so you can actually optimize your ads and reduce your cost per lead so in week number two um your campaigns should look something a little bit like this right so you've let the ads run and they've accumulated some spend so from here you'll be able to tell okay the self-employed angle he didn't do too well the average cost per lead here is quite high right for both our ads here um you know one of the ads had a 25 cpl cost per lead or cpa which whichever one you want to say so we could actually turn that off right away right at number two he had an average cost per lead of 33 dollars so we'd actually turn that off as well but um you might find that the you know veteran's angle or the first line respondus angle you know could perform well so in this case one of our two ads here did okay our cost per lead here was eighteen dollars so we could actually keep this one running but the second ad had a cost per lead of twenty two dollars we actually turned that off as well right and you might actually get lucky and find that okay um the general angle is the best performing one overall in this case in week number two the average cost per lead for the first ad was twelve dollars so definitely keep that running and the average cost per lead for the second ad was fifteen dollars right and essentially this is all you're doing in week number two you're trying to see which ads are getting you you know decent performance so you can actually start to optimize them and reduce your average cost per lead and turn anything else off that's not performing you know from the get go so essentially um before you opt before you start optimizing ads and you've just collected data and you're just turning things on and off you might see that your average cost per lead across the whole campaign could be around the 20 mark right but after making a few adjustments you know doubling down on what's working you know you know changing your messages in the videos you can actually start to reduce your average cost per lead right so week number two you can actually drop it down to 15 per lead down to 10 and even less than 10 like we did right after a week two or week three unless you already know what you're doing from the gecko and you can essentially get those types of results in week number one but essentially yes this is a very quick very simplified overview of the process that works and it is very very effective now getting cheap leads is only one part of the equation right you're gonna have to be able to actually convert those leads into um you know booked appointments and then into pre-approvals right because anyone can generate leads and the best way to do that to actually convert these leads into book appointments and pre-approvals is by having an automated nurture system right so we use go high level because the last thing you want to do here is to manually follow up with all these leads right you want to send out automated text and emails to actually prompt people to booking an appointment with you first right so you can actually focus your time and energy on people that have already taken that action to indicate that they're really serious about actually purchasing a property right or getting a mortgage so make sure that you have a proper crm in place and you have proper message messaging sequences making sure you have proper flows and drips in place will actually help save you a lot of time as well now i won't spend too much time on this on crms and nurture systems if you have any questions just drop a comment below or just you know shoot me a message and i'll be more than happy to answer any of your questions now something really important when it comes to tick tock is um having the right video creatives so option number one is that you can actually make the video by yourself and this is more if you're confident being in front of a camera you know you don't mind recording yourself then this is definitely the best and the cheapest option but there are people who aren't that comfortable being in front of a camera you know this is all too new and it's embarrassing for them um if you're that person that's fine you can definitely leverage a content creator to make this video for you you can leverage you know friends and family um if you do want to minimize cost but you know if you don't mind that you can definitely hire or outsource an influencer or a professional content creator to make this video for you and i do want to stress that these videos need to be as basic as possible because tick tock is a platform for native content right so you'll find that basic videos work really really well even organically with the algorithm compared to you know high production high quality videos because people just want to see um genuine videos of someone standing in front of a camera and sharing something insightful so um if you're scared to make these videos please keep in mind that you know the simpler usually the better okay and um something important to note as well before i you know finish up is that you don't want to just make a random video you know okay so you actually want to um as i spoke about before make sure you have a script in place depending on what angle you're actually trying to go for right so we're going for the general home buyers you know of course have a general video but make sure you actually touch on pain points that that group of people actually experience right and then how you're going to help those people okay same thing with the veterans you know touch on their pain points and then you know talk about the special program you have in place and how that can help them as well okay and obviously the same thing goes for the um these people that are self-employed so pain points benefits and you know just tie it all together now i don't want this video to be way too long because i do want to respect your time and this is my first video on youtube but if you made it this far i just want to say a very very big thank you i hope you found the content you know helpful and useful and i hope you do actually try this out for yourself to actually get cheap leads so you can actually grow your mortgage business as well so thank you very much for your time if you can please do make sure you like the video you know drop the comment if you have any questions and make sure you subscribe it because i've got more videos coming out and i really really want to help as many people as possible so once again guys thank you so much for your time and i hope you have a fantastic rest of the year as well thank you and goodbye