Generate Leads to Convert for Small Businesses

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if you are taking advantage of larger platforms to promote your small business you're missing out on potential sales to get more sales you need more leads and to get more leads you need to get in front of people a lot of people you're great at what you do and your clients love you but do you have hundreds of thousands of website visitors social media followers and email subscribers if you're like most small businesses the answer is no because every business starts with a small platform and if you hit a ceiling in terms of leads and sales it's probably because you've reached the limits of your own platform so how do you raise the ceiling you need exposure to other people's audiences on larger platforms if you got a huge pile of money laying around the obvious thing to do is simply pay for access to Big audiences but the good news is you don't have to break the bank to get on larger platforms and attract more leads we're going to show you four low cost ways of doing that strategy one be a guest blogger or podcast guest with this strategy you'll reach out to a popular podcast or blog that caters to your target audience and write a blog post or let the podcast host interview you in exchange for creating this content you'll receive exposure to that platform's audience and you'll encourage them to go to your platform to engage with you further strategy 2 write an industry article or advertorial find magazines in your industry and see if they're accepting articles from guest writers that will be you or you take out an ad and then use the space to place an informative article that you've written strategy three be a summit speaker an online Summit is essentially a series of webinar style presentations that take place over a few days in exchange for giving a free talk at a summit you'll be allowed to tell the audience what you do and where they can find your work strategy 4 joint venture promo joint venture promos are ideal for businesses that market to the same target audience but aren't competitors for example I make fresh juices and smoothies and you have a vegan meal delivery service with this strategy we offer our products and services to each other's audiences which give both companies exposure to wider audiences with minimal cost not all these strategies we've mentioned are for everyone you might not be comfortable being a summit speaker but might Thrive at writing find what worked for you and do it as much as possible let's return to my juices and Smoothie business I mentioned earlier say I appear on a podcast that focuses on healthy eating and organic foods after my interview I want the podcast listeners to come to my website and learn about my products and of course buy them so what do I do on my website I have a short video series on different kinds of fruits and how you can use them but the videos are only available if visitors provide their email addresses the key is to offer content valuable enough that your target audience will gladly exchange their email address for it once they're on my email list I use keep CRM and marketing automation software to send them links to the videos as well as a discount for their first order and with keep all of those emails go out automatically all while I just get to kick back and relax it's a win-win-win the podcast host got someone to interview prospects received valuable information about juices and smoothies and I now have the opportunity to invert them into clients without having to spend hours sending out follow-up emails for more information about this topic click here for a blog post that dives deeper into these strategies and how to implement them we'll see you again soon on until then keep going keep serving and keep growing strategy 4 joint venture promo the pause John Venture promo it's a joint venture promo stop saying joint venture Pro I mean you could do it foreign