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what is the best way to generate leads for architects or interdesigners hi my name is nick and i have a company called njmedia and we help architects into design companies scale get clients and grow but in this video i'm going to share what are the value materials that can help you to get the most amount of leads for your marketing efforts for that first of all what is a value material that's something online and i understand this is latvian which says stop boosting posts it's not about boosting but that we're going to talk about another time but it's it's a value material that people will see online they're like oh this is a cool ebook right like a like a ebook i want to get that right this is just an example that the example we have made and i will explain what it is and what it does and why it works so well but in the first point is that a lead is a potential client so somebody i would consider a lead who fills out a form an application or you're on your website on or a landing page that wants to learn more about your services that is a lead right so what is the way how we generate the most amount of leads for architects it is highly valuable material localized let me give you an example in this case we have a material which is how to prepare to build a house effectively in cyprus from design to build this can be also localized so we you can see here there's a mock-up then there's like a download button and this is basically the ad which we promote online via google via facebook via instagram via applications etc but this is something we have seen works tremendously well online what kind of results from this kind of a marketing effort you can expect you can expect to be paying 20 cents till two euros or two dollars per lead with this method in the us it could be from five to ten usd per lead but it's still quite cheap and it's quite a little expense usually with this method you will get a lot of volume but the leads will be not so qualified but that's fine because you're paying such a small amount per one lead so what we see usually is that from from two to five maybe seven percent of all of them who become leads you could be expecting to get a client from that amount which is let me give you a math a quick math example i spend one euro per lead i get let's say 100 leads that is basically 100 euros and i expect to get maybe two or maybe three even clients from that because mathematically let's say 100 people download this material which is like how to build a house in cyprus what is the best way this ebook or this material and you can imagine most of those people are actually looking to do something like that because why would they actually download something if they weren't a key a quick hack which we have seen use what we have seen works really well is to put in questions when they download this material like are you planning to build in the next six months are you looking for an architect that can help you with design yes or no what's your budget when you're gonna build your own house or apartment or anything related so those are a couple of questions who can filter out people who are not a good fit for what you do and let you know who are the people that are a good fit so you can reach out to them via phone or via email and schedule an initial meeting with them so you can learn more about them and actually build a relationship with them and at the end of the day get them as a client this part is only as you can see here this is only the advertising part there's another thing which is targeting tracking and also there's a key thing which is also you have to have a website or a landing page it will increase how these people perceive your business they will be the landing pages or website they basically build authority build trust build a relationship so people kind of think you're the real deal and not just somebody who's just starting out or has no experience whatsoever so that also helps and the third part you have to have a reliable way where you are actually managing those potential clients what we see which is a bad practice is that you have a website which has a form when people fill out the form those leads are sent to your email and that's it that is a bad way how to manage leads a much better way how to manage leads is to use a crm you could use sharpify that's our serum but that doesn't matter so use a crm or use an excel spreadsheet or google sheets sheet where you're managing them tracking them and understanding what kind of actions have you done what kind of actions you have to do in order to actually not just have leads but actually get clients so another example of this kind of material which we have seen to work with one of our clients was from victoria who's an interior designer and the offer that we made was basically something like this i will give you the gist of it so do you want to book a free consultation regarding internet design if you're going to do that we are going to provide you a free magazine with the best trends in 2022 regarding interior design in specific location like a specific region or specific country that is something we have seen works tremendously well and has helped her to get many clients as of today so i hope you like this video leave a thumbs up subscribe and write me a comment what do you think about this video do you want more these kind of videos with actual strategies like we're using actual examples and not just talking theory but like really giving you examples so let me know and as i said leave a like comment share and see you at the next video stay sharp and as always my pleasure see you at the next video