Boost Your Conversions with a Local Business Responsive Sales Funnel

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So I've got a very simple sales funnel that sells a $7 product. And over the course of the last 12 months, it's generated me well over $3.2 million in sales. I'm going to map out for you on the board the exact sales funnel, how it all works, how we got to the 3.2 million. And then I'm going to share with you the biggest mistakes with this funnel and the reasons why you probably shouldn't do it and how there's actually an easier, faster way for you to get to the 3.2. So without further ado, let's get straight into it. So if you've been following me for any time at all, you know that I'm a big believer in selling high ticket products. It doesn't matter what industry you're in if you sell courses, coaching, consulting, agency services, whatever the heck it is, you can increase your prices and put yourself at a premium positioning in the marketplace. And I've not been a big fan of low ticket products. So you might say, Well, John, then why are we talking about a $7 product today when you were a big advocate for high ticket? Well, essentially the $7 product is a stepping stone for us to find and land those high ticket clients. And so then your next question might be, well, then what's the point in the $7? Why don't we go straight to the high ticket? All will be revealed as we get to the end of this video. But first, let me share with you the journey that a prospect goes on to go all the way through our process, become a high ticket client off the back of a $7 product, and how that has generated 3.2 million in the last year. Let's start with the advertising. We've got to go out there online. I'm going to start running some ads. This might be Facebook ads, YouTube, whatever the case may be for you. We've got to send that to an initial funnel. And what we send it to is we we basically call them extended webinars. These are longer webinars that run for a few hours. And what we do is rather than a shorter webinar that we might make completely free to register, we actually charge $7 to attend this particular extended webinar. There are a lot of benefits to this, but a few of the primary ones that I'll share with you right now is firstly, we're getting a little bit of cash in the door, so that's helping offset our ad costs just a little bit. Secondly, we're still building our email list off the back of that, but now that email list is far more valuable to us moving forward because we have a list of buyers, not a list of what potentially could be freebie seekers. And thirdly, we find that when people pay $7, they pay attention, meaning they actually do show up to this webinar, play out, stay all the way to the very end. So that's our initial funnel and we drive most of our traffic into this extended webinar. Now at the end of the $7 extended webinar, that's when we sell our first bigger product. And what we sell is a boot camp. And this boot camp is a three day experience with me and my team completely live where we go through all of the steps that we talked about in the extended webinars, the extended webinar that they paid $7 for, consider it an introduction to your topic. You started planting some seeds. They're starting to learn how this all makes sense and then you make an offer to come to the boot camp to really go deep on on the topic and learn it from you in detail. We charge $1,000 for that boot camp. So now all of our traffic going to a $7 event when they come at the end of that $7 event, we sell $1,000 boot camp and at the end of that three day boot camp, they have loved the experience. They've got far more value than they thought they were going to get. And then we present an opportunity to become a proper client and we only make this offer to people one time. It's a one time invitation when people come on our boot camp and then we sell them into our coaching program that we call Elite, and that sells for $14,000 to work with us in that program. So now you might be interested to know the numbers and how that all works out. Well, let me share that with you. All of the people that come to our $7 extended webinar. We have about 15 to 20% of people that will convert and come up to the next thing. So we'll put 15% here. For argument's sake, that's a pretty good conversion rate, right now. I've been doing this a long time. It's actually very, very hard to get those types of numbers, but I've been doing webinars for ten years. I'm really, really good at them now. What's really cool is once they come to the bootcamp, they have a phenomenal experience. We make an offer for our elite coaching program, which is not a public coaching program. It's not something we offer to everyone. We only offer it to people that attend our boot camp as a next step. And even then it's only a one time invitation and we have between 35 to 40% of people that attend that boot camp that jump up into our coaching program. And again, that is an incredible conversion rate. And it's testament to I've been doing this a long time and I'm very good at it. And secondly, it's testament to the quality of the boot camp and the material that we give those attendees. So let's take a look from the very beginning. Again, if we have 400 people register for our extended webinar, who typically have about 300, that actually showed up. So now we've got 300 of those registrants that we could sell something to. Of those 300 people at a 15 16% conversion rate, often times it's much higher. We'll have about 50 people that come over and take the boot camp. And of the 5050 people, typically about 15 people take the coaching. Okay. So if we look at the math over here at the very beginning, I mean, we're looking at generating about 2800 in $7 tickets. I mean, nothing to write home about, but at least it's a start at the boot camp level. We're then, of course, making about 50,000 on those boot camp tickets. And then here on the coaching we're doing about $210,000. So if we combine that, it's roughly 260 and that all comes together over the course of 12 months to be just shy of 3.2 million in revenue for us. Now, of course, this is one process. We've got this to a well oiled machine. Now these events run really smoothly. The boot camp is absolutely awesome. And then we get all great high ticket clients out the other end. Now, some of you might be looking at this going, John, that looks frickin awesome. I would love to have something like that. And there's another half of you that's probably looking at that going on. That seems really complicated. Why are you going around all of this stuff? Just to really get to the main moneymaker, which are the high ticket clients. Well, however you're feeling right now, my recommendation for you is that you actually don't do this. Okay? There is one main benefit to me and my company as to why we do this, and it is not a worthy reason for someone who is just starting out. If you've noticed, nowhere in this process have we had to enable a phone conversation. We're getting all the way to a high ticket client and we've never even had to pick up the phone. We're selling directly to the next thing without the need for a phone call. So this is really great. If you're wanting to eliminate the need for a sales team or you don't want to do phone sales or your business is large enough that you could add this in. But the reality is I've been doing this a long time. My team has been doing this a long time and I do not recommend for the average person to start there. There was a much easier, shorter route to market where you can be landing those high ticket clients without the need for that complexity. And once you've done enough of the sales calls, once you've gotten to know your prospects, really understood them later down the line as your business grows, maybe you'll want to do some of the stuff that I just mentioned there. So here's what I'd recommend for someone who's literally just starting out. We're going to have the same advertisements that we're running on Facebook, YouTube, things like that, But we're not going to drive them to a paid extended webinar. We're going to drive them to what we call a free high ticket webinar. This is shorter. It's about 40 minutes, much easier, much quicker to put together. Yes, you're going to get slightly lower quality of people joining your email list. You're not getting the buyers, but in the long run, it's going to work out just fine, which I'll share in just a moment. So they register for free. They come to your 40 minute ticket webinar and at the end of the webinar, the call to action is really simple. It's to book a call with you to discover the possibilities to become a client. Now, this must be positioned correctly. There's a sweet science to this. You don't want to just be offering a call to absolutely everyone. There needs to be a qualification process in that, but we're allowing them to book a call and at the end of the call, that's when we take them straight to your high ticket coaching, which in our case would be the $14,000. This process is so much easier for people just getting started. There are fewer moving parts, there's less work involved on your part and you can get straight to the high ticket client and this whole process will be very, very profitable by itself. Granted, you've got to get good at phone sales. We teach our clients how to do this. We're very, very good at it. But you've got to learn that process and get really fluent with how you communicate with a prospect and lead them all the way to becoming a client. But once you've done that, this process will work really, really well and your price point doesn't even have to be up here at the 14,000, you could be selling something for four, ten or five or even two, and the numbers will still work out. So now the question might be on your mind. Well, John, if this sounds so simple and yet so profitable, why the heck are you doing this really complicated process over here? Well, the answer is simple. We do both. We have a very large company right now. We just hit a record month and almost $1,000,000 in a single month. So we're doing some really big things. And when you get to that level in business and and playing this coaching game at that, at that level, you need to introduce a few different vehicles inside the business. So we've got this system where we have a sales team taking calls for us and then we've got the boot camp system and both of them run alongside each other. And what that means is we're not reliant on one or the other. We're not only reliant on a sales team or what if sales are down, any given month and we're not only reliant on a boot camp, we've got both. But my recommendation for people that are just starting out is this You can very easily get your coaching business to 20, 30, 40, 50 K per month by just picking up a handful of clients every month using a simple high ticket webinar. So that being said, your next step is to learn more about this high ticket webinar process. And I've got a video for you up here that you can check out, which breaks down how I made over $10 million with these simple 40 minute webinar. So check that out. I hope you find it helpful. Do me a favor, hit the thumbs up on this video if you found this helpful. And also, don't forget to subscribe to the channel. We've put out great new content every single week. I'll see you again very soon.