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hi guys this is Phil from funnel tips net and in the video today we're gonna go continue our series of digital funnels and we're gonna look at customer funnel awareness and how we can use these to boost your business growth so in the previous videos we covered an overview of digital funnels or customer funnels and the different stages of a funnel and in this video we're going to cover briefly how the stages of these work and why this automation is essential to start leveraging in your business so if remember the four stages of the funnel and now today we're going to look at the first stage of this the customer funnel on stage run the awareness stage so at the top of the funnel is this is where you keep filling the funnel and this is also called the prospect in the system or customer awareness stage of the funnel as this is where the customer first becomes aware of your business and at this stage prospects are drawn in through your marketing campaigns through a consumer research and from Discovery so at this stage brand awareness is beginning to be established and this is done by you and taking events or advertising and trade shows it could be your online web content holding online webinars which present another way of presenting your content it could be the use of direct mail and flyers and also the use of social media and the customer discovering your product by online search results and friends in your online so at this stage prospects are drawn in through the marketing campaigns and you start with the Soraa and narrower focus of your prospect in activities but as your business grows and as the feedback from the previous campaigns that you've undertaken is assessed for the the the best value for money I suppose from these opportunities for example if you've run in a trade show and you didn't get very good success so you didn't get much customer contact from that type of event then you would intend to take that again but your aim is to start off with a narrower focus for your prospect and then you can you can continue to fund so you want to establish your focus but you don't want to be wasting money on this but your aim then is to grow this as wide as possible to to obviously capture more prospects with a wider in input of your funnel as as possible but it's important that you don't go too wide until you've established the layers below that the funnel of working correctly because these are the ones they're gonna drive value from your funnel so your aim ultimately then is to establish multiple funnels with his wide prospecting system as as possible but multiple funnels in the different areas of opportunity where your customer awareness will be attained and that is what we'll cover next in the next video we will look at digital marketing communication funnels and how we can develop this key area of the funnel to build successful funnels and to power up your business growth online so don't forget to like the video and hit the subscribe button and click the bell to get notified of the videos so thank you guys and I hope you have a great day and I'll see you again on the channel and look out for my next video in this series