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today's video I want to share with you 11 proven strategies and tactics to improve your marketing the reason that you need this is because I believe that marketing and sales is a lifeblood of any business so if you haven't got a proven marketing strategy or campaign you're potentially walking on ice and you're never quite know and it's going to crack and fall through my name is Baron maybe the CEO and founder the game changes and tip number one is that the best time to market is actually when you're busy and the reason being is that when you're busy you've typically got the ad spend you typically got to got cash in the bank that you can invest in research marketing is is R&D research and development if you're lucky enough to put a campaign out straightaway and get results congratulations to get very few on far marketers able to actually do that and so you know you want to make sure that when you've got leads and when you've got sales coming through the door you've got the cash you can spend in creating and optimizing a sales funnel so that when things dry up when things slow down you've got something there you can just turn on and also I think that you know if you wait until your business slows down to market most likely your competition or people interesting able to do the same as well as if your marketing consistently it's building up a brand bank and it's building up an asset for you and an audience to be able to obviously pick that low hang for it when things do do quiet down tip number two is be absolutely clear on who your audience is who is your ideal niche or avatar who is that audience that you're speaking to know them intimately know their strengths their weaknesses their fears their frustrations their dreams their desires know absolutely everything about them because if you don't you can't present them with an irresistible offer so tip number three is have one irresistible offer one offer one foot the door offer that gets your prospects to take action to want to get to know you more the takes them from being curious to some form of commitment whether it's an email address whether it's that opt-in to have a call with you whether they've actually requested a quote from you have a compelling and irresistible offer next is have one channel to start with okay so one niche one offer one channel and the reason being is nothing worse than going and spending money across multiple platforms trying to manage more Campa campaigns how can you possibly focus on getting the results if you're clear on who your avatar is who your audience is you should know where they're hanging out are they on Instagram are they on Facebook are they on Google are they reading the newspaper use one channel and use that channel consistently until you perfect the process the next point tip number four is to be clear to spend time spurt testing be time spend time to split test headline body copy images being super super clear on what you're testing and why testing is because if we're just running a campaign and getting leads we're not clear whether that campaign those leads are actually optimized for the best result and you know if you can spend ten dollars and get one lead or five doesn't get two leads what would you prefer okay so it's important to test everything but not everything all at once start with one test at a time you know test two different ads change the headline test two different layers keep the headline and change the body text test two different ads keep the headline keep the body text but change the image so be clear on what that looks like next tip is if you're going to be looking at running ads on print media or doing mail outs make sure you test them online first if you're running ads on a male heir of print media there's no way to actually understand whether or not they're converting other than waiting for the phone to call so you spending a lot of money printing things putting it out there without really being clear on whether or not that's working as opposed to you can put an ad up on Facebook on Instagram on Google and within 24 to 48 hours be clear that that ad is actually converting that ad is actually bringing prospects to your business what type of prospects and then you simply use that ad to replicate it interpret media and we'll go a lot further next tip is use cross platforms now in our mission before you use one platform to start with however the information agent we're in right now you know it's not enough for you just to educate your audience it's not enough just to put content out you've got a people in contact consistently and across different platforms and so although you want to test one platform and get one platform working first the moment that you do you want to start to scale that across multiple platforms through this the same sales funnel so once you have funnel the converts optimized start throwing at bad budget into Google into Adwords and SEO in Instagram through through that campaign next tip is you want to be educating your audience a lot of people I see make a mistake in going in to just try to close a sale straightaway without providing this Walmart stage the more that your audience can understand you will get to know you before they work with you the higher the retention rates going to be the easier the sales process is going to be so spend time on content marking and consistency there is the key the the next tip is that the stronger your marketing is the wikia sales team needs to be so if you're in business and you've had had trouble are hiring a high performance sales team or having them convert well it's possibly because your marketing Zwick now just because you're generating leads just because you're getting email addresses and phone numbers it doesn't mean they're marketing's any good what you want is you want clients or we want prospects showing up to your business or call calling on the phone who are like here's my credit card I want to work with you because you've done such a great job warning that warning them up through your marketing efforts that they're already in the buying zone before you speak to them if your marketing is weak and have been way too much time energy and effort converting them on the phone the next is if you're able to articulate the problem to your client their problem to them better they can themselves they must unconsciously and automatically assume that you have the solution so this ties back into one of the earlier tips is that if you understand your niche intimately you understand what their problems are and when you're able to communicate their problems to them better they can themselves it's like a doctor all right they push they presume that the script that you give them must be what they have to buy to get better so become a doctor essentially in your marketing industry to where when clients walk rock up they're just wanting you to fulfill on that script the next is test be okay to innovate so once you have a marketing strategy in place that's working be okay to start spending ad budget into things that are a bit left-field a little bit out there that maybe you haven't seen before just because you haven't seen something before it doesn't mean that it won't work and you know I think the biggest mistake that a lot of people get into is that they spend time trying to rip off other people's marketing strategies other people's ad copies because they believe that it's easy yet you don't really know whether it's working form you don't really know that it's converting with them or not and so the only way that you'll know that is actually by putting your own original stuff out there and finding what your audience is going to relate to and the last tip think it's 11 lost count is spend time researching marketing researching psychology researching buying patterns within prospects I believe that a core role that we have as a business 100 CEO is around this sales and marketing piece if you're not able to constantly attract new high-quality prospects into your business on a daily weekly monthly basis you're not going to survive and it's not enough anymore to have a good product like business these days is becoming more and more competitive especially with the different social medias and and you know the ability and access we have on the web so I think that we have a responsibility to educate ourselves and if we're really educating our self on the psychology behind marketing and really educating yourself and doing research into our clients it allows us to provide a better quality in service for our clients everywhere like after all that's the core I believe our business existence is to be able to serve our clients well and if we serve our clients well like whites will serve us well or grow a large business a profitable business and we'll be able to see things move forward to the future so Trust is a bit of value that's my 11 I think was 11 marketing tips and strategies love to hear your comments love to hear your feedback on what you took from this barramundi see I found that the game changes look forward to talking you soon [Music]