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[Music] [Applause] [Music] [Applause] [Music] hey there welcome back to another edition of digital success stories i'm steve cross creative director at ice energy and today we're going to be talking to michael ingram the founder of game changers it's an amazing non-profit organization dedicated to the development of character skills in high school student athletes we'll be talking about the importance of voice and tone your branding all the traditional and digital elements needed to create an omni channel experience and how one good founder can change the lives of so many youth so how does a non-profit get more donors how do you create and follow a brand styled guide and lastly what makes a website engage an audience coming right up my name is michael ingram i'm the executive coach of game changers game changers is a leadership and mentoring organization for high school student athletes we do different programmings to make sure that we are really focused on education as well as community service mentoring and just really making sure they're more well-rounded when they're ready to graduate high school and get ready for their next phase whether it's the military college or wherever life takes them so a typical day at game changers really is anything but typical especially during these times with covet i mean one day uh it might be intense grant writing other times it's really getting out there and speaking to business people and investors so you know every day there's something different it's not just the typical let me sit down and whatever if you're sitting down then you're not doing what you need to be doing because you constantly need to be moving and active especially being an executive director or executive coach in my position so i realized i needed to change how i did things when i started to see the same results you know and it's okay to see consistency but it should be consistent growth in my opinion and so for me that growth needed to be visual but it also needed to go back to monetary investment back into the kids how can we best position our organization so that people can see the heart and the minds behind and really say you know what this organization is focused on high school student athletes and it's not about the sports with them it's about character development it's about them being well-rounded so i heard about ice energy actually through a mutual friend and he connected me to steve and he said listen this guy he has a real heart for community uh sports and so that one first meeting was really just a conversation and hearing about steve and his involvement with sports he's a businessman his kids also play sports again these are the type of organic relationships that i really look forward to because it's not a hard sell the first thing that i needed was a brochure something that i could leave in confidence with you know that business man or woman to open it up and see exactly what it is you know to really feel our heart we wanted to let potential donors know what game changers does for the community and why they should give to the organization this was achieved by clearly laying out what all of their programs are and showing what each donor's dollars would be going to a lot of our services it's been me you know designing our own website and helping with our app and things of that nature being able to entrust that vision and that level of excellence to another company really kind of allowed me to kind of breathe excel and know that it's going to be professionally done executed communication like the whole nine yards successful non-profit websites have to be visually appealing if design is lacking people might decide that they don't want to do business with you i wanted to focus on simplicity bold colors and angles to make a great first impression for both the students and donors when these visitors see a modern clean easy to read layout they'll be more likely to stay and read the information presented when it came to imagery it was important to show real student athletes in action with both high quality still photographs and video with designing the game changers website we had to build it for multiple audiences educating the public on the organization the students who are interested in becoming involved with game changers students already participating potential individuals and businesses looking to become a sponsor and sponsors following the success of the organization anyone that i've spoken to that has looked at our website has always been impressed and to me that means the world you know if they can come on our website and have a level of confidence that you know this is a representation of the organization for me that just matters you know and so hearing each of those as a testimonial in and of itself would i recommend ice energy 1 000 i hope that we'll just continue again to kind of develop this relationship you know for years to come [Music]