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i am going to break down the agency sales cycle for you guys in 60 seconds what you're going to have is you're going to have your inbound leads that come in through different channels and you have to integrate that with zapier or some other tool into your crm you might be running salesforce you might be running hopspot it doesn't really matter then you're going to have your sdrs who are going to nurture these calls and qualify these people as soon as they come in you gotta call these leads in the first 30 minutes then once the sdrs qualify these leads they push it over to bdrs which are the closers and the closers will basically if they need get a sales engineer on the phone to actually move that through the sales cycle and close the sale and then the last step you have your prospectors now these are for the leads that are not inbound but these are for the leads that actually you want to get the attention of these are the ideal customers you want to work with your prospectors will reach out and create engagement and visibility for your brand this is how your agency grows if you don't have this structure you're gonna need to create a marketing to sales to close funnel that actually helps you close these sales with your agency