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90% of agency owners are making this mistake which is responsible for killing your entire agency and I will say it again don't offer services in multiple niches ladies and gentlemen hi and welcome to this 100% action oriented value packed video number one someone who wants to make money online but number two someone who wants to start an agency from scratch now this video is something which I wish I had when I was starting my entrepreneurial Journey at the age of 18 now my name is Akash paa and I am a Serial entrepreneur experimented with more than six different businesses in the last seven years of my entrepreneurship journey and currently I run a successful performance marketing agency which does roughly around $199,000 per month I started my first business of selling waffles on footpath at the age of 18 the no support no guidance nothing you know what I got lost I have literally tried every single business model You Name It Drop Shipping crypto trading Amazon affiliate marketing freelancing and even stock trading sub trke here but now I can tell you one thing for sure if I lose and I have to start everything over from scratch I'll blindly start a marketing agent obiously in this video I'm going to give you the exact stepbystep road map which you can use to start your very own agency but apart from that I need this video for all those young passionate Minds looking to start something and call their own let's start without wasting any time so how to start a marketing agency now here are the topics which we are going to cover in today's [Music] video I started an agency I'm running an agency but actually agency so let me explain this with a very simple example consider you have a clothing brand and you are the owner now obviously you will think of multiple ways to grow and Market your brand like getting a good website getting good content for social media running ads and many such things now obviously you would need help of different different experts to help you with all these things right now either you can hire an individual expert inhouse called freelancer or you can give the work to a team of experts who are working together and they call themselves an agency as simple as that now agencies can be of various different types based on the services they are providing for example an agency focused on building websites is a website development agency an agency focused on running ads is simply a performance marketing agency and so on now Brands prefer working with an agency over freelancer because of several different reasons some of them might be like the value which agency brings for the brand secondly the more availability of experts on the team of an agency and obviously the trust Factor now anyone would trust an agency uh or which is an organization more over an individual on any given day now let's talk about how to start a marketing agency from scratch first things first boss starting an agency is not tough the only barrier that you have is the mental barrier solve I can guarantee you a super profitable agency we all live in a country where starting a business is so easy today to start off you can start a business today technically without any paperwork when I started my Agency for the first seven months I had no GST no company registered no bank accounts I was simply closing clients taking invoices and providing the services now obviously if you reach a certain threshold which I guess is of 20 lakh rupees in annual income in India then only you need to register and become a taxpayer etc etc but we are just starting out so we are a free bird and I am advising you don't get into all these legal paperwork stuff until you actually need it instead let's focus on filling our bank accounts first now let me help you break a big mental barrier which most of people have Akash I'm too young to start an agency let me give you a great perspective to think from my friend the younger you are the better it is because you have so much more time to experiment with things unlike those mature people who can't afford to test or experiment because of their age so if you are young it's a blessing now let's talk about certain services that you can start providing in your agency in today's time you will see most of the marketing agencies are in the space of social media Services because it's easy to offer it's easy to generate results for clients compared to other services my agency honor offers Performance Marketing as a core service along with social media and website design but you know what's the crazy part your agency can offer any service and it can still make great profits now I have a friend he runs a very specific Service Agency which is a thumbnail agency providing just video thumbnails and they literally do above $88,000 per month to help you get started let me tell you few of those top services that you can start by offering at number one we have website development in this you will be building website for your clients on different platforms like Shopify WordPress web flow and even custom coded websites at number two we have lead generation now lead generation services are offered to service based businesses mainly doctors clinics real estate agents your role in this would be to generate good quality leads which are interested in your client services actually and help your client close them at number three we have email marketing now this is a bit of a underrated service but trust me people are minting money in this so in an email marketing agency service you would be responsible for running email campaigns for your client and getting them sales leads or whatever the client is looking out for or whatever his objective is at number four we have paid ads which my agency mainly offers so in this service you would be responsible for running profitable ads for your client on different social media platforms like Instagram Google Snapchat Tik Tok and generating your client a good business now these Services which I told you are some of the most profitable services so go ahead pick any one of them and start off so you have finalized your service now is the time to decide who will you sell these services to that is your Niche Niche it's just the industry that you are going to serve that's all now my agency works with fashion industry I have my students who are working in various Industries like real estate e-commerce and even more advanced leashes like web3 the world is your playground pick any industry that you like you are passionate about or you have any past experience in but a heads up over here and I'm very clear on this with all my agency Launchpad students that if you are picking a niche I want you to give your 100% in that niche in terms of reaching out for at least three to four weeks before you take the decision that this Niche is not for you so test every Niche for at least 4 weeks and see if it gets you any good results if it gets continue if not then only switch over not before that let's start with the most interesting part of finding you a client exploited topic that almost every agency owner has come up with his or her own lead generation strategy but let me go ahead and share with you some of my favorite lead generation methods which have been generating some crazy results for my own agency at number one we have micr Mentor the platform which people rarely know or talk about as a name suggests it's a free mentorship platform where people can give or take mentorships now over here I want you to list yourself as an expert in the same service that your agency provides for example if you have a video editing agency list yourself as a video editing expert then use filters to find people who need help with video editing once you find relevant profiles reach out to them get them on a demo call and just on board the second way to generate highly qualified leads for your agency is through Linkedin I have already made a quick tutorial on how to generate infinite leads through linken you can find the link in some of the top Corner over here uh the third lead generation method has been one of my favorite it's none other than email marketing trust me it works like a jum you just need to learn how to ignite your leads interest through that mail the person who is reading the mail doesn't want to know how good you are or how you are better than any other agency out there they are looking for just one thing they're looking how well you can solve their problem and if you can solve their problem if it's a yes how fast and how efficiently you can solve if you can frame emails as for this structure you have cracked the code getting paying clients is all about two things number one convincing the client that how you are a great for them and number two getting the payment from them now collecting payment is not a big deal but convincing the client is where most of the beginners face problem but don't worry I am going to give you an exact email structure which I have been using to close llies let's start so first is the subject line a subject line can either create an alert or it can be an abstract pause example of alert would be let's say you're sending a email to a e-commerce brand owner so it would be something like need your attention your Shopify sale has decreased by 60% now if I am a Ecom brand owner and I see a mail saying attention my sale has decreased suddenly I'm bound to open this mail an example of abstract cuse let's say I'm sending mail to Rohan so my subject line would be something like I never thought you will lie Rohan now while scrolling Rohan will see this mail he stops to think who have I lied to and they are writing an email to tell me this the next part of the structure is the introduction now this has something uh like this needs to have something very catchy and by the way I use the Ada method in all my emails so introduction has to catch readers attention and how you can do that simply by stating their pain points by elaborating their struggles because this is a human basic psychology people tend to like like you if you talk about their struggles the next part of the mail talks about how you can solve their problem now this is your brief window to flaunt about how good you are and what all you can do for them this section shouldn't go beyond five to six lines a good trick is talk about numbers that adds hell lot of credibility after this section comes the part where you start creating a desire for your agency service in their eyes and how you do it the most pested way to do is by creating fomo another way which I use at times is putting out a bait I tell client how much value they're going to get out by just a simple demo call with me and the last part comes with a direct link to your calendar to book a call and add just a slight push for them to take action warning I I see so many of you becoming a Salesman at this stage so make sure you maintain your character you maintain your posture now your job as an agency owner is to make sure that your client is getting good results and there is constant communication to keep them happy and satisfied that's why agencies are paid so handsomely now I am doing a huge free giveaway by choosing 10 people from the comment section to give a one-on-one agency growth class so make sure you like the video and drop a comment below to get selected for the free call on that note I hope you found this valuable and if you are new to the channel make sure to subscribe as I have tons and tons of valuable content coming your way cheers