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the future is now we're at a stage where artificial intelligence is not only making the impossible possible but commonplace hello and welcome to mjv vlogs i'm paul sithuati and this is marketing funnel generating leads through data science [Music] at the centre of the modern digital revolution lies artificial intelligence it's the ingenious innovation that's making difficult work easier and easy work redundant what powers this technology is heaps and heaps of data data that helps us capture and emulate human life like never before with artificial intelligence becoming increasingly common data science is no longer a fad for a modern business data science and analytics are the only way to stay competitive and relevant but how exactly does data science help businesses let's have a look big data and artificial intelligence help integrate and visualize data they evaluate and validate your actions allowing you to track metrics that generate valuable insights but how else can intelligent data analytics help could it be useful for digital marketing absolutely data science and marketing can and should work together they are disciplines that use both data and metrics through machine learning the data science marketing funnel can simultaneously implement both data analytics and business solutions machine learning programs gather and analyze data to streamline your marketing efforts in order to answer the following questions on which platforms should i choose to invest time money and training how do i best segment my lead base to achieve better campaign results how do i optimize the results of my email marketing campaigns which real-time tests should i run how do i prioritize unique experiences for my leads and customers what are the best materials to recommend or share with my leads to hit their target interests but how do these programs weed their magic first up we make base observations to check lead behavior from there a hypothesis is generated followed by extensive experimentation the data from these tests are then analyzed confirming or rejecting the hypothesis if the findings go against what was expected the program will return to stage 1 to rinse and repeat the process data science and the development of management intelligence can provide opportunities for capturing rock solid leads this helps you grow your content network creating a recommendation model based on employees leads and product profiles knowing your customers pains needs and desires is crucial for brand relevance through these insights you can restructure your strategy in a more humanized way genuinely connecting with customers and employees data science helps you do this in the most efficient cost-effective manner here at mjv we design thorough data analytics strategies from data collection to efficient lead generation if you're having trouble finding data solutions or are just looking for a professional opinion on how and where to start why not reach out to one of our top consultants remember you don't have to go it alone [Music] you