Streamline Your Document Workflow with Marketing Nurture Campaigns for Real Estate

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you know as I said before it's one thing to capture a lead but the real trick in this business is to get the lead coming back to my clients search site over and over and over again we obsess about statistics statistics like what percentage of the time do they come back to a listing alert what percent of the time do they click through how many homes do they look at on the second time that they visit the site how long are they there what's their length of stay right the time of the visit all these districts are really really important I think about three major ways of cultivating nurturing incubating leads or helping our clients do that we've already talked about listing alerts right a lot of people do listing alerts but the old-school way is very static you remember their first search keep getting them homes there and it's the static experience the future as I said before it's dynamic it's watching the consumers search behavior change and having the listing Lord's being very responsive and really targeted to what they're searching for now and if they change from looking at condos in the city center to looking at single-family homes in the suburbs the listing alerts needs to change as well so we've talked about that the second really really cool thing that we're doing are these intelligent behavioral communications and this is using algorithms artificial intelligence to automatically notice when the consumer search activity is getting elevated when they're saving searches when they're when they're tagging homes as favorites when they're looking at homes more than three or four times that's a huge queue we want to send an automated message to you that they've looked at home three or four times but we also want to send an automated text right to the consumer hey notice you've looked at one two three main street four times would you like to go see the homework can I send you a few more homes that match that home exactly really really cool stuff and so we can look at six seven eight different behaviors that would elicit basically an automated text response now we never never want to overtax consumers you never want consumers thinking that they're on these automated drip campaigns we think that's the past we want them every once in a while when it's right to get a little text from our agent that seems very personal and is a call to action and when all of a sudden my client why local client gets a response on their cell phone it says yes I'd like to go see one to four main street my client loves it because they didn't do anything the system did it for them automatically so intelligent behavioral communications number two number three which is really exciting is the shift that we're seeing in what we call remarketing retargeting a lot of real estate tech companies out there to talk about remarketing retargeting but they're really doing it in an old school way which is getting your brand back in front of the consumer when the consumers online in their Facebook News Feed or they're on ESPN Khan or CNN com wherever they are but that's really generic right we have all this data why aren't we using it we know exactly where they're searching what towns what price range what type of structure we have all this data why don't we use it so when we go back and remarket or retarget to that consumer why are we just getting our brand sure let's get our brand but let's wrap that brand around a specific new home on the market that matches their search requests exactly so if that consumer in your area is looking for a single-family home three bedrooms plus between four and five hundred thousand dollars when we know that shame on us it's in our remarketing message we don't show them a new home in the market that's four hundred fifty thousand dollars three bedrooms plus right in the towns of they're looking and that's what we can do now the analogy would be you guys all notice that sometimes maybe you've looked at shoes or you looked at cars and then all of a sudden lo and behold a week later you're online searching and there's there's the shoe right or there's the car but specifically what if we got more granular what happens is not only did we just see a message from let's say Amazon generically about a specific you know sort of type of you but what about if it's an actual dollar off offer on a specific brand of shoe that we looked at look like and that offer came from a shoe store that was five minutes away that's how granular remarketing retargeting is getting and that's how granular should get in our world in the world of real estate technology such