Streamline your document processes with marketing nurture campaigns for sport organisations

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hi uh for today's demo i have already gone ahead and created this test our natural engagement program and what we will be doing in this nurturing engagement program is we will be utilizing a default program and we will be adding default program into our stream and utilize all of the campaign the smart campaign that typically you have another program right uh what are the advantage of doing that as compared to doing an individual email with individual email you do not get all the other mattresses that you may that you may get otherwise uh for example if the person is engaged or any any n number of complexity that you want to add within your program utilizing all the logic from your uh campaign and you can make it more complex so without further ado let's see how we can utilize that i have gone ahead and already created some of this email program pre-built essentially these are the clone of this emails what i will do is i will quickly add them into the stream of their choice uh what i have done is i have created two stream here stream one and stream two uh essentially a product of interest a and product of interest b and on the basis of the people's interest we will be adding them into uh this stream so quickly add this email into stream uh so what i need to do is i will click on the default program and from here i can get an option to add them into a stream so let's add one into this stream after doing that you will find that this program is you know not email it's a program and by default it will pick a email program that you have built here here you have to be careful here you will have to select an email uh cam email campaign that is responsible for for sending that email right but we will not be scheduling this email as we typically do from here right instead we will be utilizing the cadence or date and time that we will be setting to send this particular email right so after doing that you may see that you know this kind of arrow that you see here that mean uh this uh this sticker is been utilized uh under this stream and uh this will get triggered this will send on the basis of the stream cadence right so that's how you see this difference here uh what i will do now is i will quickly go ahead and add the other programs also into this all right we have all already added three email into stream one and stream two uh like in any email you will also have to get them activate so i will quickly click them and activate them [Music] now we have already add them and if you go back to any of this program campaign you should see this arrow here which mean that it will be sent from the uh the stream cadence now what we want to do is we want to set the stream current so what i will do simply i want this email to be at weekly uh so my first cast will be on monday and let's say i will want to send them once in a week and i want it to go at eight o'clock uh one thing that you need to keep in mind so if you're using uh you know your default program to create this kind of engagement program you will not be able to use recipient time zone so if you notice that recipient time zone is grayed out right so let's save it it will you will also have to you will always have to set up specific date and time uh somebody asked me in my previous video whether we can have different uh extreme and different time or not yes we can have it we can send you know maybe product of interest a email going on monday and brother of interest will be going on the wednesdays we can have two separate uh cadence let me go ahead and do that here so you you may notice that we have two different uh stream and they have two different time uh time available uh for sending this individual uh emails from their stream right now you have to decide how you people will be get added into your uh stream uh for this i have added couple of smart campaign here uh let's review the first smart campaign what we are doing here is uh here we will be adding any person uh to stream uh you know like you have to decide how they will be get added so maybe uh they have shown they may have filled a form for a product of interest and if they fill that form you can utilize you know you can add that here or maybe you have added them in certain list what do you want to make sure that currently if the job type is uh like you know business development or maybe executive of the organization they should be getting added to the product of interest of b right and anybody else like you know i can give them a default so for example i don't want to give a default choice i can remove it but if i want to build some more logic i can keep going and build those logic here once this have been done i can go ahead and activate uh activate that so uh that way if if we are using a tigger campaign that means any form fail or get added to a list we will activate that if not then we will be using a you know simple uh uh simple we will be scheduling it one time schedule and people will be getting it right uh the next logic that we need to build is we have to decide when you want people you know this engagement uh you know when you want people to be stopped from your receiving your email next you have successfully created your engagement program you have added email or to email you know default program into your stream you have set the cadence you have also added people to the nurture stream but now you also want to consider when you want these people to be paused in the engagement program right again you will be utilizing uh you know all of this stuff and you say like you know if they if they have become you know their cadence is like normal uh right now they are a member of the engagement program and their cadence is normal and this is your program and let's say you will say you know they they have consumed all the uh they have consumed all the information or they have become an mql and you want to stop them you can go ahead and make them pause and it will stop them from receiving your email similarly one you can build for uh you know resuming or people who have who previously you have paused them uh so again you can use this logic the same logic that you use but this time you will be reverse that logic and you know make make people as a normal so you will utilize this feature change engagement program cadence and the program is this the new value will be normal and you will you know again you will activate schedule that or depending upon your tigger campaign i always prefer to use a ticker campaign so after after you doing that i will activate it right so this is how we learn uh how we can do it the last thing that we want to do is we also want to uh note the influence like you know program success so what i will do here is under this particular program i will see whether the people are you know part of this engagement program and their status right now is member and the program status was changed start with this and their channel type is this under the flow step we will make them as a engage right so that's all that i wanted to show you uh for uh today's uh natural engagement program part two uh i wanted to make it uh small that's why i'm trying to you know go little faster because of the limitation uh that i have and uh i hope you enjoyed the video if you have any question from this particular topic uh leave them under the comment uh typically i as soon as i get a chance i reply to your questions take care bye