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[Music] hey there marketers this is natalie with the influence marketing platform and today we are here to talk about how to build out a lead nurture following an inbound lead campaign that you might be using in say paid media or in some of your paid search campaigns so to do this we thought we'd actually pull out some of our assets that the influence marketing platform uses so here we have a landing page built in the influence marketing platform that we would have as the direct link from say a paid search ad or maybe from some display campaigns or even from paid social media here what we're trying to do is get people interested in a demo so we would have them fill out this landing page here and we're showing a couple other assets to give them a little bit of background on who we are digging in a little bit deeper if you scroll down you'd see there's more information that we could go through and the first thing that would happen is that we would send this landing page directly to a salesperson but we'd also put this person into a lead nurture so while the sales person is trying to get in touch with this lead the next thing we would want to do is build out a workflow where we can offer some supportive content along the way so none of this is designed to replace the point of contact that's a human but it is designed to give some additional information so as this person's working through the process we're letting them know about us and how we are a little bit different and what we offer so let's start with email one that goes out right away our goal here is to really let the person who's filled out the form know that we've received their information and that we're getting somebody ready to call them so here we're just saying hey thanks for requesting a demo we're going to be back in touch with you shortly in the short run why don't you take a look at some of our features and we tell them a little bit more about us for example here we love feature requests so come up with something that's a point of differentiation you can share right away in that first email next what we're going to do is you'll see we're going to wait about five days here and we're going to send them another email and this email is another one of our selling points and that is that we have a community that we really engage with and we really love so here we're going to personalize as best as we can we know that we have their first name we also know we have their company name so we're going to drop those in and include a fallback variable just in case here we're going to let them know some of our other additional benefits and values of becoming a client of the influence marketing platform straightforward so now we're going to wait five more days and ensure that we can send them something else that's a little bit different so at this point we imagine that they're probably somewhere along in the demo process so it's important for us to start sharing some information about what happens if they do become a client so as you think about your third and fourth emails and nurtures like this start to think about the onboarding process and sharing some of the values and benefits that you have as part of that process so that people know what to expect if they do decide to go with you finally as we get to our last email here we've got our nurture request number four so five days later again we're gonna send another email and this time what we're gonna do is ask people to opt into some of our strategy content so at this point we don't know if they've become a client and they're probably still somewhere in the process but we can ask them to continue to subscribe to newsletters and that'll help us stay in front of them with some of the best information that we can offer even if they don't become a client because they may change their mind down the road and at any rate it's a good idea for us to continue to just share as much as we can with marketing strategies so that all marketers can get better at marketing automation thanks so much for tuning in