Empower your business with airSlate SignNow's solution for marketing nurture campaigns in IT architecture documentation

How to create outlook signature

digital marketing is a cost effective way to Market yourself but it's also challenging challenging because everyone literally everyone is doing digital marketing so what special strategies you have to pull out of your hat to get an edge over your computers should you go with SEO first or social media marketing or you are still bothered with one of the biggest questions that whether is an Architecture Firm do you really need to do digital marketing hi my name is jayadatani and I am going to answer all of these questions because I have spent quite a lot of time analyzing the strategies and buying process of the clients you as an Architecture Firm regularly deal with so let's discuss five super effective strategies for your Architecture Firm foreign firstly focus on the basic strategies have a fast loading and a secure website because as an Architecture Firm your website is not just to create an online presence but it's your digital portfolio and since it's a digital portfolio always trust me guys always try to have high quality photos and videos of the projects you have worked in Pro tip hire a professional photographer to do the same secondly register yourself on listing platforms like Google my business just dial and others because I know your firm exists you know your firmware exists your employees also know your form exist but not necessarily people in your area know that your firm exist who may be your potential clients so register yourself on such listing platforms and local directories and if you have a website or a social media account for that matter SEO and paid ads should surely be a part of your basic strategies you can check out our another video on digital marketing for small businesses where we have this discuss such basic strategies moving towards the next strategy video marketing and social media marketing it's 2022 and almost everyone irrespective of the age enjoy consuming video content can be short from video content or even a long form video and this habit is a gold mine for you because even you know maybe Instagram Snapchat Facebook YouTube everything today is about videos so you have to use such social media platforms to post videos your videos can be as simple as a before and after transition reel of a particular site that you have recently completed or you can also go live on such social media platforms while you visit the actual site and talk about the work that is currently going on or you can just compile some of your best designs into a reel and post it on Instagram you can create basic how-to videos or talk about a particular individual site or a project that you are currently working on now such efforts might not get you instant sales but videos are one of the best ways to create brand awareness by the way when more social media platform which you as an Architecture Firm should surely focus upon is Pinterest well has it ever happened to you that you go to YouTube for a particular video and then two hours later you find yourself on some random video well that's the case with Pinterest too every time I'm looking for a unique design idea I start with Google and somehow end up on Pinterest and spend a lot of time there because that's how Pinterest is designed so you have to take advantage of Pinterest and the trick here is you don't have to create new content for your Pinterest account you can just repurpose your social media content or the designs that you have made for your clients but but but Pinterest results often appear on Google search too so while naming your Pinterest boards try to use keywords so it gets much more easier to discard your profile through Google and in the individual pin descriptions try to add your contact details and websites so people want to get in touch with you can easily do it well Pinterest marketing is something that includes various other elements so if you want a detailed video on the same do let us know in the comments below paid PR and digital magazines I'm sure many of you must have heard about architectural digest up daily and other such magazines and few of your must be also dreaming about getting featured in one of those magazines but if you are just in the industry for a couple of years it's going to take a little longer but even you know getting featured in any of these magazines will be a great boost for your business but till then you can also try to get yourself featured in some local blogs and Architectural magazines which talk about designs in your particular area it can be a free feature in any of the blogs or magazines if you have worked on something really interesting or a unique design and if not that it can even be a paid feature in any of such magazines which people in your particular area often read but you have to make sure such paid collaborations sound like an organic cover of your design and your phone because only then you'll be able to get the expected results by the way if you think such strategies should be known by your architecture friends as well then do with the like button so YouTube can suggest this video to many other people invest in VR technology imagine a client standing in a living room he is checking out the flooring rooms kitchen and various other things when he moved towards the balcony and thinks it's a bit smaller all he has to do is remove his VR headset and instruct the architect about the changes he requires and all of this is happening even before the construction is started well all thanks to the VR technology isn't it cool VR has been around for quite a lot of time now but we are realizing the potential of the same currently many architecture firms around the world have started using VR technology to create 3D models in the virtual world and are presenting it to their clients and other customers you can give a 360 degree view of your site to your potential and existing clients VR technology can help you enhance the customer experience of all your clients but don't just stop there use this technology in your marketing communication as well but it can be a quite expensive thing so over time as you grow you can invest in such Technologies but the bottom line is your designs and the outcome of such designs are what you need to Showcase so you do video marketing SEO or paid ads your focus should be on your designs that's it for today's video guys if you learned something new do hit the like button and subscribe to our channel for more such strategies and tips around digital marketing [Music]