Marketing qualified lead criteria for mortgage

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the organics that sort of stuff joining groups um landlords uh property investor type thing is is my is my niche um if i was having groups that were set up by other mortgage advisors so that was that was interesting um got myself kicked off a couple of them so i i i moved on then and thought right i'm gonna i'm gonna i'm gonna do the funnel and and do the video and sort that out and then some paid outs on the back of it and that and that's worked really really well so the um the type of leads that we get through at the moment is um it's great i mean i've never spoke with them before in my life and um i speak on the first call they know who i am they know i'm calling they're sitting ready for the call um yeah that's worked really well yeah yeah that's the whole print myself with that funnel if it's done right which it is done right because we provided you with the the right way of doing it that we're going to do it together so that yeah it builds the trust and the report it pre-sells them yeah it's uh yeah it's been good it's been good yeah so is that is it just more of what's working for you then well i mean i i really want to go back and re and retry this sort of organic stuff um i mean seeing the success that the the the journeys had is uh is awesome so i'd love to get i'd love to get there um maybe not the number of leads that she's getting but yeah i can i can i can appreciate that um but yeah i mean i'm pretty good with systems and automations and all the rest of it so we've got a lot of that sort of built into the business anyway um and and go back to the sort of um put putting your fees up jenny we had this conversation earlier but when we do sort of specialist products internally our fees can go up to sort of three thousand pounds um and they're up there because we we can we can charge it and it does filter out any any type of crap if somebody wants to deal with us then they they're prepared to pay that fee so it's um it does work it's all about the audience isn't it they if they've got the the funds to pay it and they see the value in it it's going to make their life easier if you're providing a a solution to a problem that they've got that's a painful enough problem they will pay it yeah and if they see you as is the vehicle to get them to where they need to be which is what the marketing is all about what the funnel is all about to position yourself as that vehicle and when you do that in the right way people see you as that is worth that and they'll get we'll pay that but yeah like you say greg i mean it's all about just having the funnel running and the ads are in this yeah one key call aspect of it but when you've got all these other things running at the same time it's a whole kind of holistic process where it's all connected as well because people especially when you're doing like a facebook group and you've got a facebook profile you're building up your facebook profile full of landlords you've got a group full of landlords and you're hitting the ads on with landlords um they'll all be connected and they'll be hitting those we'll call that payment touch points so it's like what we say between seven and eleven times before someone will kind of engage it for business that they need to see you know seven between seven or eleven times so the funnel is obviously that's the point that does hit a lot of those pain points in one go but other people might have already seen you in the in the group and i've seen you in the profile then they see you in an ad oh god you got mate um but yeah like it's like this just those touch points so they might kind of see you on just on an ad but they might it might not kind of connect properly but then they'll see you on the profile oh yeah that crap it makes sense what was talking about and it just makes sense when they're seeing you in different places yeah i think you're everywhere and they're like yeah like a lot of the calls i get like i say where did you see me send you everywhere someone actually was on his phone at the time i said you just popped up with my messenger now on and out and it's like that's the idea you just want to be everywhere and in people's faces and it just builds that familiarity yeah when you're just doing one thing obviously you just contain to that that one thing obviously yeah i don't know i 100 i know i've got to do it i got to do more um i've got it it's just time it is i need far more structure in my day i think um i try and structure as much as i possibly can but you only need one or two things to uh