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As non-profit organizations we are  always looking for ways to do more   with less that's why it is vital to ensure we  are using our limited resources in the most   effective way possible so in considering  digital marketing there's a few strategies   though that we can't afford to ignore so  in this video we're going to cover five   of the main digital strategies that we  should not be ignoring as well as some   affordable options so that we can take  advantage of them so let's get to it the first is invest in SEO one of the most  important digital marketing strategies is   search engine optimization SEO is about ensuring  that our non-profit website appears as high up   as possible on the search engine results page  would be serps why is this so important because   web users rarely look beyond the first page of the  results when searching for something online so if   you want your charity to be found online you need  to ensure your website is optimized for search   engines fortunately you can use several free  and low-cost tools to help with this including   Google's Keyword Planner there's another program  Uber suggests we like and we're also including   moz's beginner guide to SEO in the description  below it is so important to even get a basic   knowledge of SEO another essential digital  marketing strategy for nonprofits is taking   full advantage of social media successful social  media marketing and fundraising includes creating   engaging content that speaks to your audience  and drives them to take action it also includes   engaging with your supporters in meaningful  ways now all too often I've seen non-profits   fall into the trapages posting on social media  for the sake of posting without engaging With   Their audience not engaging with followers can  be counterproductive since social media is all   about building relationships now another free  tool is canva it's easy to use it's an online   design platform that offers tons of templates for  creating everything from single graphic posts to   complex designs and again it's free so number  three is grow your email marketing if you're   like most non-profit professionals you're always  looking for ways to build your donor list and   email marketing is a powerful tool in the digital  marketers toolbox email when used correctly can be   highly effective for communicating with supporters  and driving them to act now email marketing for   non-profits is all about building your list but  it's also about creating great emails not as easy   as it sounds I mean first you need to find a way  to get people to sign up for your email list like   using an email sign up form on your website your  blog your social media or even a QR code at your   reception desk you also need to create engaging  and responsive copy for your email so we found   three great tools to help reduce your workload and  create outstanding copy and one is Jasper it's an   a writing tool that will cut your content creation  time in half there's also HubSpot which can help   you manage your database and layout your emails  and again canva for creating those Graphics number   four is applying for Google ad grants but using  them wisely there's plenty of reasons non-profits   should apply for a Google ad Grant I mean for one  it's a great way to get your organization's name   and Mission out there with a grant you can create  AdWords campaigns that Target potential donors and   other supporters and since Google is one of the  most popular search engines your ads are likely   to be seen by a lot of people now as nonprofits  you know that every dollar counts that's why it's   essential to make sure you're using your Google  ad Grant wisely and Google has a free skill   shop which is an online training resource that  offers courses on how to use Google ad grants   the course covers topics such as setting up your  campaigns choosing your keywords and optimizing   your ads and number five is embracing content  marketing content marketing is about creating   informative and shareable content like blog posts  infographics white papers that help promote your   cause and drive people to take that action content  marketing is also essential for SEO email building   social media engagement it ties all of the  other platforms back by providing interesting   information about your programs and your campaigns  that link people back to your site or app   now if you're looking to learn more about content  marketing there's a free resource us we have our   Instagram account we have a podcast we obviously  have our YouTube we have a LinkedIn blog and we   have a Blog on our website so we are here to  share in-depth some of these things that we've   covered today digital marketing offers non-profits  a number of powerful tools they can use to reach   new supporters and promote their causes SEO social  media marketing email marketing Google ads and   content marketing are all essential components  of a successful digital marketing strategy so   we hope you found this useful and I know it  was a short one today but see you next week foreign [Music] [Applause] [Music]