Empower Your Business with More Leads More Conversions for Businesses

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in today's video i'm going to share with you how to improve the conversion rate for your digital agency sound interesting stick around this video is brought to you by begin a pipeline-centric crm built and priced for digital agencies join begin with the link below and get 50 off up to 100 on annual and monthly plans with that being said enjoy the video coming from the agency world being a director of marketing at an agency that hit the inc 5000 multiple times i know the consequences of not following up with every deal in your pipeline you could miss millions of dollars by not being organized and that's why i love crms it was actually one of the first things that we bought when we started our agency because what a crm allows you to do is it lets you track what's going on with your deals so you could for instance say i have a deal with alex berman from lead shark and it's worth ten thousand dollars and then you have that as a card so now you have to see that every day and you have to ask yourself or you have to report to your boss hey how's the deal going with alex from lead shark did you email them today did you call them today and a crm lets you track that so you don't lose any of these deals because in six months let's say i haven't bought from you in six months you can always look at your crm and know that but you wouldn't necessarily remember it unless you're rain man that's the problem we're not all rain man we want rain man's memory and the wolf of wall street's sales skills but the wolf of wall street's not going to remember all his deals that's why he has the crm so having an organized crm system will help you close more deals and that's the first conversion rate tip for how to improve your sales for your digital agency know what deals you have in the pipeline and consistently follow up with them the second way to improve your conversion rate is to have a no-brainer offer these are offers that the client can't say no to because they're so good now i could just say that you know a lot of youtubers are like oh have a no-brainer offer then they give no examples or they hide the examples over in their paid courses i'm not going to do that instead i'll just give you some no-brainer offers from one of our courses here as part of email 10k here's an offer let's say you're a facebook ads manager to real estate companies the offer would be i'll review your current ads and either save or make you an additional thousand dollars in seven days and if i don't i'll refund you here's another no-brainer offer example you can use if you're a web development agency i'll design a new website homepage that blows you away in seven days and if i don't i'll refund you price would be something like seventeen hundred bucks for that i'll give you a ton of these facebook ads i'll manage your ads for 30 days and if no roi will refund our fee newsletter copywriting all right three newsletters for 50 commission if there are no sales then we don't get any commission lead generation i'll book 10 meetings in four weeks or your money back branding let's just do a mood board if you don't like where this is headed we don't have to move forward so there are a ton of no-brainer offers that you can use and by making your deal size smaller to start making it easy for them to hit purchase you can get them as a client and i don't know if you know this but it's common knowledge in business circles that it's easier to sell to a current client than it is to sell to new clients so if you get the current clients to buy into your process and see what's going on it's very easy to upsell them at that point rather than trying to sell them on a giant project right away which will have a much longer sales cycle sales cycle is the amount of time it takes for them to close from initial contact that is something you can also track inside of begin or any crm number three is make yourself easy to contact make it easy for people to reach out to your organization this allows them to buy from you or book a call whether it's the contact form on your website or being active on twitter or being very active on email or even having a phone number that'll ring not something i like to do but my co-founder robert will be watching a movie you know at his compound over in romania and his phone will just ring and he'll run out and and hit the the phone line and start selling not the life i would personally want to live but different strokes for different folks as it were he sells a lot more than i do number four is include clear calls to action in all of your emails when you're trying to improve your conversion rate it's very important that you understand that as a salesperson you are driving the deal forward so you're always asking for a next step you never want to get off of a call with a client or off of an email back and forth without some next step that progresses the deal so you might ask things like mind if i send over the proposal or how's wednesday next week work to run through the proposal or what are some good next steps here are you ready to move forward things like that those closing questions work at every stage of the deal to keep the ball moving forward you never want to say something like hey just touch and base you instead want to say hey just touching base are you ready to move forward or hey just touch and base let's schedule a call next week to go through the proposal always be driving always be closing always be selling number five is outreach on multiple platforms now we talked about how to optimize your agency so that you're driving the deals and pushing the deals forward once they're already in your wheelhouse but one other thing you can do to improve your conversion rate is to get a lot more leads in the funnel because if you're talking to more customers then you'll have more chances to sell and eventually you'll find clients that buy more often than others and your conversion rate will improve and that doesn't just mean cold email if you want a cold email guide check out cold email manifesto it's available for 99 cents on amazon but it's not just cold email this could be outreach via twitter dms or linkedin outreach it could be any sort of outreach like that depending on where your audience lives some people are more active on instagram and so instagram outreach works a lot of local businesses are active on facebook so facebook outreach still works for them whatever platform they're on go there and do that outreach same with cold calling same with going to events and meeting every single person there whatever you're doing do it to the maximum number six is create a sense of urgency make sure that the offer has an expiration date this is one big thing that helped drive conversions when i worked at the other agency we would say okay this pricing that we're about to go through is only valid until xyz date two weeks in the future after that it will have to be renegotiated and the pricing may not stand this forces the deal or pushes the deal to close within two weeks when it could have drawn out for months now some people are more aggressive with this and say hey this price only works till midnight or this price only works until we close two of these and we already have two more people that we're negotiating with right now so there are different levels of urgency you can create but i like the two week expiration date on a six to seven figure agency project because it has to go through a lot of stakeholders the less people you have to communicate with and typically the lower your budget is the more aggressive you can be with the urgency although the more aggressive you are the more you might turn off some clients by the way the easiest crm that i know is begin who are the sponsors of this video make the switch today and set up your begin account within 30 minutes they got the right feature set and affordable pricing that'll keep those spreadsheets away and your clients closer call them email them set follow-up reminders and track all the activities and begin all your customer info is stored in one place which helps you close faster and they also have a dedicated mobile app to help track progress on the go join begin with the link below there's also a link in the description and you can get 50 off up to 100 on annual and monthly plans go ahead and do that it also helps support the channel and you can get access to a great crm through begin and if you want to talk to me every single week to consult on your crm or consult on your sales process help grow your agency we do this inside of email 10k so join that and also get access to all of our courses at email10k.com thanks for watching the video be sure to smash that like button to encourage this type of content on youtube subscribe for more videos like this and i'll talk to you soon thanks for watching i'm alex berman