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let's go through a few key ideas so I want to start with a few key ideas and then I want to share with you some of the marketing campaigns that are super effective for growing your business first big key idea is this key idea that you have no idea what you're really worth until you master lead generation so why do I say that well what uh every business is about ultimately if you boil all businesses down to their fundamentals there is a fundamental relationship for every business every business is a relationship between demand and Supply tension demand and Supply sets the price ultimately all businesses are simply a relationship between demand and Supply if you have something that's amazing and incredible and like everyone should love it everyone should want it but no one knows about it no one loves it no one cares unfortunately the price is going to zero right doesn't matter how much you love it if the marketplace doesn't love it if there's no demand the price goes to zero ultimately here's another scary one for most people don't realize this another really scary thought is that if you do something digital and you can just look after absolutely everyone in a digital environment and you can scale all the way to the moon no dramas that means you've got infinite Supply what happens when you've got infinite supply of something what happens to uh to price price goes to zero how much does Google charge for the infinite supply of search zero how much do they charge for the limited supply of the top three they do an auction uh for that how much does Google charge for maps zero how much do they charge when you advertise on the map they charge something for that but ultimately anything that can be done infinitely drops to zero those of you running digital businesses you really got to keep that in mind if the supply side is infinite the demand side will always drop the price to zero over time um so everything is a relationship between demand and Supply no demand and Supply tension no price right so we have to have demand and Supply tension in order to have price that's the big picture zooming into the small picture we want to find out more about our marketplaces one thing that I've always found interesting as an entrepreneur is discovering that customers are not necessarily rational or reasonable they do things that make no sense whatsoever I'll give you a little example I recently ran a poll and the poll was uh how much would you spend to be coached by your entrepreneurial hero three times a month for a year now 65% of people said uh I would pay two and a half Grand per month so 30 grand or less right that makes sense not many people have 30,000 to spend on coaching and then it drops that makes sense 16% of people said 30 to 60 Grand a year and then it drops again 7% 8% of people send 60 to 120,000 a year that all makes sense but then what doesn't make sense is that then goes up 10.8% of people said i' want to spend more than 10,000 a month for 12 months right so I want to go up in that now one of the things that I love about data is that data highlights all of these anomalies if you were to actually analyze this as a business if you were somebody's entrepreneurial hero you would be far better off having a smaller number of clients paying that high price than lots and lots and lots of clients who can't really afford it right but you only do that if you have the data because emotionally you're always going to get dragged towards the lower price when you're bumping into 2third of people who say you're expensive you emotionally make the decision to lower your prices and go go down down down down down you get into you get engaged the race to the bottom conversation so you need the data to strip away the emotion so that you know how to run your business based on the data is that making sense so far okay cool uh a big idea that I want to share with you before we get into these campaigns called transparency of demand and Supply tension transparency of demand and Supply tension is one of the most magical ingredients that I've ever discovered for growing a business and most people have not discovered this but transparency of demand and Supply attention is when the marketplace knows that you're in demand that is one of the most powerful positions to be in when the market knows that you're in demand when you go to a restaurant and you have to queue up to get into the restaurant you know it's a good restaurant so imagine this as a scenario that you go into the uh into the park into the garden and there's an ice cream let's say you've got the ice cream van business you drive your ice cream van into the park and you open up the doors and hopefully people come and buy an ice cream and they come up one one at a time right one at a time whenever they feel like it one at a time someone comes up and says could I get a 50% discount okay here's have a discount could I get a free bottle of water with myri I guess have a free bottle of water right because people are coming up one at a time you don't know how the market is resonating imagine if you did something slightly different you run a thoughtful marketing campaign designed to create demand and Supply tension so here's what you do you keep the ice cream van closed and you wander around the park and you say to people I'm going to be opening the ice cream truck very soon on a hot day not the we know uh on a hot day we sell out of ice creams pretty quickly so if you want to get an ice cream you don't want to miss out you may want to just go and queue up at the ice cream van and if you just queue up at the uh at the ice cream van you'll definitely get an ice cream so people start getting up and they go to the ice cream van they queue up at the ice cream vent and now the whole park can see that 30 40 people are queued up at the ice cream vanent so that same person who asks for a 50% discount they look behind them and go there's like 30 people behind me they're not going to give me a 50% discount they're not going to give me the free bottle of water because look how in demand they are and also you as a business you know you're not going to give them a free bottle of water because you can see there's 30 40 people there so just simply by creating demand and Supply tension you alter the price you alter the speed at which you sell out right you alter the price that you sell for you alter the amount of people who want discounts and things things like that and you've done that just by executing something called demand and Supply tension or transparency of demand and Supply tension it's one of the most powerful things that you can do to let people know that there is a tension between those who want to buy and those who can sell right so that's one of the things now most people are not doing that most people are doing this they're running around shouting about their project guess what I've got a property development I need to sell you everyone's like oh St talking about the thing rather than shouting at people we need to do something called signals first then sales signals first then sales which means we ask our audience to Signal interest we don't ask them to uh to buy anything so this is counterintuitive we never ever ask people to buy anything we only ask them for a signal of interest and then we only sell to the people who first signaled their interest so the first campaign is signaled interest the second campaign is sales if you put that mid-step in you'll massively improve your business there's a business that you've heard of that does this incredibly well it's called glastenbury Music Festival you cannot buy a ticket to glastenbury for 364 days of the year on one day of the year they send out an email and they say we have 700,000 people who have registered for glastenbury but we only have 130,000 tickets available they go on sale tomorrow at 6:00 a.m. everyone sets an alarm for 5:50 in the morning they get up hovering their finger over the button all of those tickets sell out in a matter of 6 minutes so what's Wild is that genuinely of 365 days of the year glass n tickets are available for less than half an hour now what they're doing is signals first then sales so the campaigns that I want to share with you are called signal collection campaigns these are campaigns they're not designed to make sales straight away they're designed to collect signals first then make sales does that make sense so I'm not replacing your sales process you still need the sales process C but what I'm trying to do here is show you how to insert a signal collection campaign first so signal collection strategies the First Signal collection strategies is called a waiting list a waiting list campaign is super super powerful you can do waiting lists for property developments that are coming you can do pro waiting list for properties that are going to be coming onto the marketplace you can give people tiny amounts of information we have a luxury property it's going to be available at this particular month we're not sharing any information but if you're if you're in the market for luxury property join the waiting list and we'll be sharing the information with the with the people on the waiting list so you can do this sort of stuff one of the most effective waiting list campaigns of the last few years was this guy you might have heard of him Elon Musk stands up on stage and says in 3 years from now we're going to launch something called a cyber truck and the Cyber truck is going to be a new approach to uh four four-wheel drive trucks um and it's got this specifications we think these prices are going to be the prices and he shows you it and then he says we haven't even built the factory yet but if you would like to join the waiting list you can put A1 uh $100 deposit down now what actually ended up happening is a million people put down a deposit and he was able to then go to the investment Banks raise hundreds of millions of dollars to build the factory to then sell uh sell the Cyber trucks so he did the waiting list campaign 3 years in advance then built the factory now that is the opposite to what General Motors or Ford or BMW or any of those car companies would do they would build in secret not tell anybody that they've got some new thing coming that' manufacture a million of them and then they desperately try and sell those things that's how they would do it wouldn't they so he does it an entrepreneurial way waiting list first and then that I did this with a new piece of software so what you need to do is promote the waiting list as if it's a product you got to pretend it's like a product and promote that waiting list as hard as you possibly can um here's an example that I did I had my team come to me and they said oh we've got this idea for some software I said I don't want to do another software company just yet they said we think it's going to be really hot I said look I'll make a deal with you I'll launch a waiting list if I get 150 people join the waiting list off one post on LinkedIn then we'll explore it so I put the post up on LinkedIn and I said I'm working on a new software project it's AI for authors who want to write a book if you're interested in writing a book and you'd be open to using AI tools join the waiting list and we'll let you know a bit about it so boom there we go go we had a landing page set up on score app and then boom so I think there's no way 150 people are going to join the waiting list for this but sure enough 750 people came through and I'm like oh now I've got to do another business so when they joined the waiting list we didn't just do name an email address what we actually did is we asked people can you also answer five questions about what you want from the software and how much you're willing to pay we collected all this really interesting data and we actually discovered the vast majority of people wanted to pay way more than we thought we thought the most popular price would be under £30 but we actually had 5% of people saying over1 a month and we had more than 50% of people 54% of people saying more than3 a months so 30 60 90 over 100 right we were shocked by the data as to the fact that people wanted to pay more uh for this product than we had even thought so here's the blueprint let me give you a bit of a blueprint behind the scenes blueprint for running a campaign like this is you need a landing page the landing page tells people what is coming in the future in the future I'm going to be doing this um who here has ever thought of running like a training program but you've never done it before okay great in the future I'm going to be running a training program on X Y and Z it's a new approach to a b and c and it's going to be supported by these key people and speakers if you're interested in that join the waiting list right so you just promote that like it's product um who's ever thought of taking people on like a fancy Retreat to Portugal or something like that a health Retreat o right wouldn't that be fun rather than like finding a venue and speakers and all of that sort of stuff just set up a waiting list and just say I'm going to be taking people I'm exploring the idea you could say I'm exploring the idea of taking 10 people to Portugal for a health Retreat if you're interested join the waiting list and I'll share more information with you as soon as I've got it so landing page tells them what's coming first then we've got data capture I'll just go back a slide we've got data capture um and and uh questionnaire followed by telling people once they've filled in that information what's coming next so we call that the dynamic results so landing page questionnaire Dynamic results that's as simple as it is that's all you need to do we've made it even more simple by creating templates that follow that whole blueprint so this one's for software uh this one is if you want to write a book you can have a book um landing page has anyone thought of writing a book for few people have thought about a write book who's already run a uh written a book cool so if you've already written a book you could do a landing page for the revised Edition right if you want to get the updated Edition or something like that and then this one is for things like coaching um or a course that you might be running so we've got one here that's for that join the waiting list supercharge your XYZ result so has anyone here ever thought of offering coaching who's thought of offering coaching quite a few people okay this one's similar it's called register your interest register your interest super super powerful this is something that is available and you just register your interest for it so don't ask people to commit to anything just register your interest um for example this is a template that we did which is uh for keynote speech if anyone here has anyone ever thought of giving keynote speeches you you'd like to be a speaker Just Launch a registration of Interest would you like me to be a speaker at your conference register your interest right people give you all the information and then you've got that available to you so all of these templates are part of this software called score app and I'll show you how to get that and it's uh you can actually start for free which is pretty cool now here's how you want to think about your landing page uh campaign a new approach to blank join the waiting list for more information so what would you do a new approach to a new approach to has anyone got an idea what they might do a new approach to reading join the waiting list right would you like to have a new approach to anything else a new approach to building a property portfolio join the waiting list a new approach to accumulating enough property so that you can retire from your job join the waiting list for more information right so any of those campaigns we just have a waiting list for those campaigns um definitely definitely if you're in the if you're in the business of developments right before the development's ready join the waiting list for the development next one is discussion groups discussion groups are awesome a discussion group is uh where people like to discuss their problems before they find a solution so a lot of businesses um I'll I'll share with you some marketing lingo some marketing lingo is that there are two types of audiences there's an audience that is solution aware and problem aware solution aware they know that they've got a solution that they're looking for and they're just looking for that solution problem aware they know they've got a problem but they're not sure what the solution might be I'll give you an example in this room who here is currently on the lookout for a CrossFit gym you want to join cross fit okay zero look second example who here in this room is not 100% satisfied with your health and fitness and you'd like to get fit in some way boom right so most of you so what I've just done there is demonstrated you the size difference between solution aware versus problem aware a solution is a CrossFit gym a problem is I'm not 100% satisfied with my fitness now if you set up a discussion group that is Broad and discussion group to discuss a problem aware uh issue versus a discussion group about a solution you will capture a way bigger audience you will get a hundred times more people into a problem aware group rather than a solution aware group that one distinction could blow up your business by the way if you if you're running a business you always will fall into the Trap of talking about your solution every single single business owner that I've ever come across after about 5 years of being in an industry You Can't Help but Falling in Love with the solution that you offer and talking about the solution over and over and over because you forget what it's like not to know and actually if you just simply step back and go from solution aware conversations to problem aware conversations you can 10x to 100x your business so one of the ways that you do that is you launch a discussion group and a discussion group is titled there's a very special title so the you don't make people feel bad for joining the group the title is how to improve blank oh let's go back one how to improve blank in 30 days join the discussion how to improve your Fitness in 30 days join the discussion how to improve your golf swing in 30 days join the discussion how to improve your property portfolio in 30 days join your discussion how to improve your chances of retiring in 30 days join the discussion group right so it's how to improve blank how to improve your wealth how to improve your finances any of that how to improve something join the discussion group that is going to attract a problem aware audience if you use a general term as to what you're improving once people do that you get them to join a Facebook group or you get them to join a WhatsApp group Discussion Group templates okay so the key thing with the discussion group is you must not promote it as though it's just a group you got to promote it as if it's a product if I was to arrive back I've just been in the USA if I got back from the USA and and I said to my wife honey I bought you some jewelry while I was overseas as a present and I hand it to her in a plastic shopping bag like a Tesco shopping bag how do you think that's going to go down it could be expensive jewelry but presented in that way it's going to devalue it now if I if I get much cheap H H if I get much cheaper jewelry but I present it in a beautiful box with a big bow that's going to actually be be really well so the idea is is that the way you present something that free or a gift has a massive impact on the perceived value if you say I run a WhatsApp group for property investors here's the link that's just like handing something of value to someone in a Tesco shopping bag if you say I run a property investor group uh discussion group for property investors um if you would like to join apply to be part of the discussion group apply to be part of the group through this landing page now you've presented it in a box does that make sense have I made that point well only for four of you excellent um so what we want to have is some beautiful landing pages get inspired about property join the discussion are you ready to improve your property portfolio join the discussion here we need some beautiful landing pages so that people go through an application process to join the discussion group that is like unwrapping the gift rather than sending people a link or a QR code we need to give people the gift in in good gift wrapping in a digital environment that means having a high quality landing page so once again we've got all of these templates and it's it's nice campaign number three is called an intro event um one of my very first companies that I started when I was 21 years uh 21 years old uh quite recently uh when I was 21 years old back all the way back 22 years ago I scaled a business from 0 to 10.7 million in three or four years right it was about 3 and a half years so it's a very fast growth business and the way that we did that is that we discovered how to do an intro event and that intro event we we got the slides right we got the marketing right we had this really great introduction event and we just ran it 174 times in a year and by running that introduction event 174 times with an average of 400 people per event we just went boom boom boom boom boom so we just ran this thing everywhere we could run it we ran it and we just ran this event and it was the exact same event same event same event same slides same everything same stuff on the chairs all of this boom we just did it 174 Times by doing that we just got really good and we just ramped the business up at the end of that at the end of that year I hated the sound of my own voice um hated that presentation but we'd done 10 million worth of sales so it was just the introduction event here's the thing all of you take information that you have for granted you're already swimming in the water called property investing or you're swimming in the water of whatever it is that you do you've forgotten what it's like to be out of that water so this by the way I'm giving you a an introduction to four or five campaigns I'm sharing with you four or five campaigns this stuff I've been doing for 22 23 years right so it's not new to me but anyone who's taking notes you're sitting there going oh yeah that's that's good stuff it's new to me so I'm introducing you to a few new ideas so you could do an introduction event as well introduction events are super powerful I was just in Dubai and uh I got some inside information about the number one real estate company in Dubai selling into the German market now what they do is most companies that sell real estate in Dubai have about 600 salespeople on the ground huge operations this particular operation incredibly profitable and successful they do a weekly introduction to the Dubai real estate market they repeat repeat repeat they have a German celebrity who comes in and talks about what it's like living in Dubai they pay that person few thousand for each 15 minutes presentation they promote this on autopilot on repeat 5 6 700 people join every single week and they do an introduction to the Dubai real estate market and every single week they repeat the same process and they say this is what the econom is like this is what the real estate markets like this is the geography of Dubai these are the different places this is considered to be the up market area this is considered to be a bit too far out they give the exper they they take you through an introduction to the Dubai real estate market as a result of that people jump on a zoom call they look at that and then they showcase these are the DU buy real estate projects that are currently available and people buy those projects so an introduction of it now most people won't sell most of these real estate companies they won't sell like that they want people to come out one toone and meet with a real estate person and drive around Dubai all this sort of stuff turns out people are very happy to buy real estate over a zoom call if you just do a prop nice introduction and do it in a proper way so introduction events can be incredibly powerful I think there's only nine full-time people in that company and they're one of the top top performers so I've done startup workshops I've done scaling workshops all of those things here's how you do it you think about it like this an introduction to blank how to achieve this particular result better faster or cheaper than ever right that's how that's how you do it how do I achieve this result and introduction to blank so that you just run that as an introduction event if you run that twice a month you'll scale your business uh pretty consistently um I know a financial planner who built a business that was sold for $30 million and it was basically a 10y old business when they sold for 30 million the entire business was built based on Wednesday night introduction uh boardroom sessions for 10 people so every single week every Wednesday night 10 people around the boardroom they present an introduction to financial planning and then they sign people up to financial planning and then by the end of 10 years they built a $30 million business and the whole thing was just an introduction to financial planning every Wednesday night super simple so once again all these templates we've taken our best thinking we've templated it we've made it super available so you can just basically take our campaigns we by the way when we run events we pick a template and we just edit our own templates so all of the templates I use the templates I Chang the photos I Chang the copy but I start with my own templates campaign 4 is actually my favorite campaign 4 is scorecards this one's been phenomenal another word for scorecards is assessments so this is called assessment based selling does anyone here sell to corporate or sell to government anyone sell PPE equipment to government every now and then no no you don't you're you're out on your yacht aren't you if you if you've done that you're you're out sailing um so if you sell to corporates one of the best ways to sell to corporates is called assessment first selling or assessment based selling and what you do is you never sell them the solution you only go in and say we'd love to work with you to run an assessment we want to survey your employees or survey your customers right and once we do that we'll present you with the data and then if there's anything at all that you need we'll show you what's the best solution but let's start with the assessment corporates love starting with an assessment they can sign off on an assessment pretty easily and then once you've got the assessment sold it's very easy to scale up from there and sell uh sell a big thing so assessments you're going to see these everywhere the doctor does it right if you go into the doctor they don't just take a look at you and say oh let's put a bandage on your head they say Let's do an MRI Let's do an X-ray let's do a blood test they Let's do an assessment um NHS website they have a mental health assessment uh a lot of financial planners now have a wealth personality test who here has seen this one it's called the five love languages who's seen the five love languages okay you've all done couple therapy um it's always funny when uh you take the five love languages thing and you you do it with your partner isn't that isn't that funny and you realize all the gifts you'd been buying mean nothing to them and you and you're like a words of affection words I'm good with words I could have done words would have cost a lot less that's the Love Languages um who's done this one 16 personalities you take answer 40 questions tells you if you have a personality or not um 800 million people have taken this one it's absolutely wild sponsored by the CIA um okay this one is actually called the key person of influence scorecard you'll discover that in your book the key person of influence book there is a page that says to get the most out of this book you should take the key person of influence assessment if you take the key person of influence assessment it'll tell you which parts of the book are the most relevant for you so people go in and they answer the questions and then they read the book a little bit differently but they're now taking ownership of it this made us tens of millions just that simple process we give away the books people read the book they take the assessment they talk to my team and we ended up making over $20 million worth sales off the back of just that one strategy alone so key personal influence scorecard right very very simp Le you answer you you fill in the details you answer the questions it gives you a report and then on the back end we can see all the data it's very very nicely done right then we get in touch and we say hey we need to improve your publish score we need to include your partnership score we can see exactly how they answered every question so all of those are great conversation starters so here's how you do a scorecard very simple scorecard is called and are you ready to blank scorecard are you ready to blank answer 10 questions to find out are you ready to run a marathon answer 10 questions and find out are you ready to invest in real estate answer 10 questions and find out are you ready to partner with the developer to improve your land answer 10 questions to find out is it possible that your your property could be worth a lot more if it was a development site answer 10 questions and find out are you ready to improve your property by over £50,000 through cosmetic Renovations answer 10 questions to find out so are you ready to blank answer 10 questions and find out these things so so powerful just give people 10 or 15 little qu quiz questions boom they they engage now you get a steady stream of leads the other one that is kind of cool less relevant for you guys is which type of blank are you which type of real estate developer are you which type of investor are you uh which type of parent are you which type of business owner are you which type of leader are you which type of uh coach are you right any of those which type of landlord are you right are you a this or a this are you that got four types of landlords answer these questions to find out which of the four you are now these things are easy to build right cuz we just built uh assessment templates of all of these if does anyone here do life coaching right a few life coaches I tell you what that one The Wheel of Life assessment totally transform your business if you roam around telling people to Take The Wheel of Life assessment they go and take the assessment they talk to you about which area of life is strong which one's weak and then boom you sign them up for uh for life coaching session right super super powerful that'll build your entire business just that one there and that's a template that's there the other thing too is we use AI to build these so we actually just tell the AI what sort of business you've got what sort of leads you want and then the AI spends 30 seconds building 1500 words landing page quiz questions results page the whole thing it codes it all up into one go it makes you wait for about 10 seconds while it just Little Wheel spins and then B says ready to go absolutely wild but I will give you a warning with all AI stuff AI is like a machine that bakes sponge cake but it sponge cake doesn't sell sponge cake only sells if you ice the cake and put someone's name on it you got to make it special so if you use the AI make sure you do the icing on the cake add your branding add your colors add your bio add your finishing touches um and uh and then it works so that's what it what that's what it might look like at the end once you put your brand and your colors in there as well okay everything is Downstream from lead generation I can't stress this enough if you can generate a lot of leads your business is going to thrive I've never met a business that's drowning in leads that is in like serious trouble right obviously the those businesses need to hire sales people and they need to keep up with growth but that's a good problem to have every time I've had businesses that are like we we Master the lead generation everything gets fixed after that unfortunately if you've done a work on a product but you can't generate leads for that product doesn't matter how good the product is okay fifth campaign is books who here has written a book couple of people have written a book most of you haven't written a book I can't stress how incredible it is to write a book like let let me give you one sentence that sums it up the book that changes your life is not one you read the book that changes your life is definitely one that you write right because once you write a book you're an author for the rest of your life you're an author you get invited onto all sorts of platforms as an author you've got intellectual property you've created as an author you've got a scalable thing that you can give to people as an author gives you status and it gives you scalability gives you intellectual property all of those sorts of things here's the only catch everyone thinks that a book is for selling and for making money off the book A book is for building relationships it's a relationship product it's not a revenue product so the key to making a book work is you just give away 1,000 copies per year my strategy has always just been give the books away right I go running in hide Park throwing the books at people I turn up at people's weddings right you use confetti I use books right I just give the books away right here's here's my attitude my attitude is if I had infinite amount of time if I could I would absolutely love to have a one to one cup of coffee with every single person in this room if I had enough time I'd love to sit down and talk to you given that I can't do that I have to find another way to build a relationship so if I give you a book right I've started with something generous if you read it where starting to connect and then later on hey I read your book we've got a much faster shared connection so I just give books away now everyone I've recommended this to has blown up their business write a book Give It Away uh one guy in particular was James Church wrote this book called investable entrepreneur he has a business that does management consulting he wrote the book investable entrepreneur took all of his information about how to become an investable entrepreneur how to raise investment by the way great book and works for property as well um and then in the book I said put on the first page a link to the scorecard are you pitch ready are you ready to pitch your invest investors and that has blown up the book uh his business all he does is he give away gives away the book investable entrepreneur people read the book they take the scorecard and then talk to the team and then they sign up and the business has gone through like 5 to 700% growth since he did it it's a huge uplift for the business they win business against KPMG and Accenture and PWC because people have read the book and taken the scorecard they're Miles Ahead um that's before they can even get a meeting with PWC uh if you struggle with the idea of writing a book who struggles you're sitting there going oh I'm not sure I could write a book yeah so try my new software uh bookm magic. we we actually built it right so uh true to my true to my commitment I said if we get 150 people on the waiting list we'll build it so we spent quarter of a million we built it it's awesome AI it asks you who your reader is to asks you about you and your values it asks you about what you're trying to achieve with the book it then structures all the different um chapters and tells you what to write in each chapter gives you ideas for analogies and case studies once you start writing it actually tells you based on AI when it thinks you're going to finish the book If you keep writing at that uh pace so if you want to get book magic there's the QR code you can get a discount code for for book magic I'll get out the way actually I'll pose in all these photos that um okay so if you want to try any of these campaigns these campaigns are all available to day I've templated them all I've put them all into score app um let me just quickly go here so um they're all in score app let me quickly tell you how much score app is when we build score app score app is a piece of software that can completely replace lead Pages type form a PDF generator pipe drive copy. a zapia all of those pieces of Technology £199 a month if you were to get all of those bits of tech right that's the basic packages for all of those what we've done is we've made score app zero to start with so you just start on a free account and then once you need to you can go up to £29 a month or $32 a month and then if you need to keep scaling it's like 65 a month and if you get like massive on our top account it's £95 a month or £99 a month when you do the conversion about £95 a month um so £95 a month is like 3,000 leads coming in most of you are never going to need that many but but something like 30 bucks a month £29 a month if you need it and if you don't you just drop back to a free account you can up and down it right so super super simple um there's no contracts or any of that sort of stuff so we're we're just pretty damn confident that once you try it you just want to use it all the time it becomes an integrated part of your business uh I've also given you the book so it explains exactly how to set up a campaign once you've got one of your little campaigns set up we've got a a checklist called 29 ways to launch your scorecard so that you get lots of people taking the scorecard things like um posting on social media and sending out some direct messages and some emails and getting some other influencers to promote it all of that it's got a how- to we've also just launched something that's going live next month called the lead gen toolkit and that's basically all the best lead generation strategies we've ever got uh We've templated them and stuck them in the back end as well with courses um and we've got all of our templates there so you can edit the templates on canva every single week we have a workshop called setup and score our head of customer succcess will actually take you through and and do the setup with you so it's super easy to set it up we've got a help button with real humans on the other end and some big big names are just loving this so like Ali abdal is blowing up with scorecards he gets thousands of people taking scorecards Jay Shetty When J Shetty drops his scorecard link 4,000 people a minute take his scorecards off the back of like one little Instagram post uh Chris doe and Helen actually who's heard of Chris Williams son modern wisdom few people so he just hired someone he wanted to hire a new general manager he just used score app to apply for the job and uh 900 people applied for the job in uh in 3 minutes so lots of cool stuff going on with scor app um for today sign up get 50% off month one so even month one you get a uh a nice little discount as well you can have our special Workshop you can do our training course all that sort of stuff U so if you want to take advantage of that there's a QR code you can Jo jump on that QR code I'll POS again Steve Jobs POS okay final thought every lead is an asset you guys love assets you understand assets you know that every house is an asset every real estate project is an asset if you can hold on to more assets more income is going to come income follows assets more assets that you've got the more income that you've got I just want you to start thinking about every single data Rich lead as its own unique little asset the why do I say that couple of reasons I've been running businesses for many many years there's not a lot of security in being an entrepreneur but the one thing that absolutely gives you security is having a whopping big list if you've got 10,000 to 100,000 names on an email list your business is going to be Recession Proof you can always go back to that email list you can always launch a new offer you can always give them an update as to what you're doing you can always have a sale right it's absolutely powerful to have a list uh that is an asset second reason I've sold a number of companies one of the first questions they always ask you when they buy your company how many people are on the database right they always want to know how many customers and how many others are on the database it's one of the big assets that people want so every single lead that you collect is an asset third thing I've discovered that there are plenty plenty of people who discover you in year one and don't buy anything in year one year 2 goes by nothing year three they come in heavy and they do something with you right and when we go back and have a look when they join the waiting list or when they joined one of our entered our database it's like 2 years ago so sometimes people jump on the database just for whatever reason not the right time they lurk they check you out they get to know you over time then they come in heavy and that happens all the time the faster you can build those databases the better you're building yourself an asset did everyone get at least one good idea from that Workshop nice one thank you so much you believe my best audience I've had all day