More products more sales for construction industry

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one of the biggest mistakes building material suppliers make is selling too and not through their customers sales success that these companies is prematurely celebrated when the order is placed the time to measure success or celebrate should be when the customers sold your products and is ready to place another order many suppliers simply load a dealer or customer up with product and assume their job is done what's wrong with this well there's three things wrong with it first is you will wait longer for your next order most of the time your customer will sell more of your products in less time with your help secondly you make it easier for competitor to replace you when you support customers after the sale they are more likely to see you as committed to their success this commitment makes it harder for a competitor to sell to your customer and the third aspect or problem was selling to not through your customers is you make less profit when your focus is on your success and not your customers the relationship is more likely to be just about price this also works for indirect customers like architects contractors and builders after the sales support with these customers goes a long way to ensure they will keep using your products an example of after the sales support is training builder salespeople about your product as a way to help the Builder sell more homes as most companies and their salespeople are more focused on their own success and not their customers it makes it easy to stand out and be more successful by being one of the few companies focused on your customers success so if you want to be more successful in building material sales focus on selling through your customers and not to your customers celebrate the business when your customer places the repeat order you