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so in this video I'm going to share with you how I took two struggling life insurance agents and I helped them double their sales in 30 days in this video I want to give you all the Frameworks and three specific questions to identify that will help you sell more life insurance I'm going to share with you how I've used these three questions to double and dribble my sales selling hundreds of thousands of dollars worth of final expense and have now taught others how to sell hundreds of thousands of dollars worth of final expense with these three questions I'm gonna give to you if I had to create a video on how I could teach someone how to sell life insurance in just six minutes this is exactly the train that I'd give to them and ultimately I will allow you to learn how to sell life insurance it's a lot easier than everyone else makes it out to be with these three lessons or Frameworks you will double and triple your sales my goal and my purpose is to share with you everything that I've learned and everything that will help others learn and give this away for free in this channel I believe that the reason that you're not making the money that you want to make in the life insurance industry is probably because you don't have a good leader or ultimately you're not being trained to learn how to sell and in this video I want to give it all away for you here on how I took two struggling and failing life insurance insurance agents and gave them these three Frameworks to make more money selling life insurance now before I jump into this I want to give you real evidence Real Results I talk really really fast so I'm going to just give you the evidence and data on how I took an agent number one who's been in the industry for over a month eight months I asked him how many sales have you have you made what are the most amount of sales you made in a month you told me 16 sales last month in August I brought him in I trained them I gave them everything that I'm about to give you right now I trained them on these three Frameworks every day and he went from 16 sales to selling 38 policies with us last month I'm gonna give you exactly what I taught him second agent I taught him the same thing that I'm about to give you in this video is what was the most amount of sales that you probably made a month about 10 sales and then three days after taking and learning this in three days he sold six policies in just three days and I want to give you all these lessons that I'm teaching other agents and ultimately how I've learned these skills over the last 12 to 14 months to give it away for you guys for free so if you just learn these three Frameworks you will learn how to sell life insurance it'll make your life really really easy it comes down three Frameworks of the why the pain and the how you might say what does that mean I want to give it to you a quick example if you just do these three things I'm going to break them down you will make more money you will double your sales you will win in the industry number one why is this person looking for life insurance secondly is clear pain what would happen if they never make the decision in third you just told me that you need the life insurance why have you not bought it before let's break this all down to help make more money in sales first thing is you need to clear why I trained both these agents on identifying that you need to clear why and I want to share with you if you don't have one two and three you're going to look back in your sales calls if you identify one of these reasons if you don't sell someone you probably didn't extract the why or the pain or the help let's break it down you need a clear why so the question that I ask in my script that I want you guys to write down as I train them all to ask this first question first in Discovery John since you don't have any coverage in place what motivated you to start looking around for some life insurance question number one the client is going to tell you why they need life insurance the client is going to tell you what they are looking for their time is going to tell you what they think their problem is I'm looking for life insurance because I want to protect my burial expenses I am looking for life insurance because I want to make sure my daughter does not pay for my cremation whatever the clear why is you need to identify and if someone tells you I don't know I just filled something out okay well John let me ask you are you worried about the burial expenses are you worried about you know funeral arrangements are you worried about a mortgage what has you looking into life insurance people might say I don't know and if they don't give you a clear why do not progress your goal in the first 30 to 60 seconds of any sales call is to clearly identify why are we on the phone here today without a clear why your likelihood of making a sale is going to go down by astronomical percentages because clients need to know why we're speaking before we can go into number two we thought first need to know why are they looking for life insurance simple question again what has you motivated to start looking around for life insurance if they say Barrel accents is perfect it sounds like you just want to cover your Barrel expenses is that right they're gonna say yes confirm why they are there second thing that you need to learn is you need to have a clear pain this is probably the most important everyone knows they probably need life insurance but what is the pain how big is the paint and how can you as the agent extract the pain how can you be so brutal and honest about them not having a life insurance that they need the life insurance all through them telling you why they need it because the pain will outweigh the value they'll go ahead and make the purchase so a clear paint here's the question that trained all of them to ask so John since you don't have any life insurance in place what would you say you're most concerned about the client will respond this way I want to make sure that my daughter is taken care of or I'm worried about my mom paying my burial expenses I'm worried about my sister having to get stuck with this big Bill you as the agent need to extract the pain so here's what you do so you say okay John and you know let me ask you this God forbid something happened to you tomorrow would Sarah your daughter be in a position to pay for your Barrel expenses no okay secondly explain deeper well John if something happened to you tomorrow and you said Sarah would not be able to pay for it what would she have to do he is going to tell you that she's going to have to I don't know it's going to be tough that she might have to knock on doors that she's gonna have to pull into her savings account that she's gonna have to go into debt whatever it is or he might tell you it's going to be tough I'm not sure that's why I'm looking before you go into the next question you need to dive deeper and deeper and deeper you need to feel and make these people tell you how bad the decision situation is going to be so when you say you don't know what that's going to look like do you think he's she's going to have to go on to you know go into credit card debt pull from savings what you have to do oh yeah she's gonna have to you know probably knock on door so it sounds like that your daughter if you passed away tomorrow is going to have to start a GoFundMe or knock on doors or maybe go 15 to 20 000 in debt would you want that as a father oh so it sounds like that you as a father realize that you don't have anything in place right now if something happened to you your daughter would not summarize it back to them have any solution in place to make sure that they're you know that they're taken care of and you just don't want to put them in a really tough situation if you pass away going into debt because you did not have any life insurance in places that correct perfect so a clear why why are you looking I'm looking for Barrel expenses a clear pain okay what does it look like if you never solve this problem what would that impact would that be for your family perfect and they summarize it back to them and the third thing super simple is how have you tried to solve this in the past think about this it's John it sounds like this is really important to you kind of fill me in have you been looking around for something like this for a while now or did you just kind of start looking around recently oh yeah I've been looking around for a while now ninety percent of people that we sell have been looking around for life insurance for many many months so you got to think about this they have clearly told you why they need a life insurance they have clearly probably poured their heart out and told you why they need this policy how bad or how painful the situation will be for their daughter for their loved one they're told you and gave you all the evidence this is the power of asking questions on why they need the life insurance now you need to understand why in the world have you not tried to solve this problem and why have you not taken steps or actions if you can clearly identify why they have not moved forward and you can handle that early in the call before you get to the numbers before you get to the close you can allow yourself to handle all the pre-objection so no objections come out and that you could sell this person so let me explain John and that sounds quite it's quite important to you what what what's kind of prevented you from making sure that your daughter is taken care of what has kind of been holding you back oh it's been too expensive okay so the price is the biggest thing it sounds like that you want to make sure that you have something in place for your daughter but you just can't find anything that's comfortable and affordable for you is that right oh yeah that's exactly right second thing John's gonna say is either price it's either situation oh I just want to make sure my wife is in a good spot and I just want to make sure my wife is okay okay so it sounds like that you just want to make sure that you want this coverage but you probably have to ask your wife before you buy it is that about right handle that wife objection or third it's like I've been looking people been telling me the wrong product Oh everyone's trying to put with a two-year waiting period everyone's trying to give me term life insurance when I want a whole life whatever the problem is you need to address it here in the third step or the third question that you ask and if you address that problem you can move forward throughout the sales call knowing what they want you can understand exactly how to solve their problem and ultimately you can handle their objections before they come up at the end so you can close the deal so in just a few minutes if you just learn these three things let me break it down to you John unless you all this call just like this John um you know since you don't I'm gonna be really boring but this is how it sounds John said you don't have any coverage in place what had you motivated to start looking around for life insurance why did you start looking John well I just wanted to make sure that if I passed away that my burial expenses were taken care of okay so you want to summarize it back to them you want to make sure if you pass it your wife is not stuck with your Barrel expense is that right yes clear clear why secondly John now since you don't have any life insurance in place you know what are you most concerned about well I'm concerned about my wife having to come up with fifteen thousand dollars to pay for my Barrel expenses since we don't have fifteen thousand dollars in the bank okay so you just don't want your wife summarize it back to them to be the one that stuck with the barrel expenses stuck with the bill and you just want to make sure she's taken care of his God forbid you pass away is that about right gotcha and John and then if she didn't have this coverage in place clear pain dive deeper what would that look like oh I should go into debt she'd have to raise money she's starting to GoFundMe do you want that to happen no clear pain pain why last thing is John you just told me how important this is and you're really worried about your wife why haven't you got anything in place oh just because it's too expensive okay so you want the life insurance you gotta make sure you can find something that fits the budget yep okay so if I can help you find something that fits the budget wouldn't be anything holding you back from getting any coverage in place another one okay John perfect so the clear why clear pain and a clear hell and that's how you sell funnel expense life insurance and this is exactly how I'm teaching agents to sell hundreds of thousands of dollars and selling multiple multiple policies double and tripling their sales if you can do this and break it down in these three simple things that you focus on I will guarantee you you'll make more money some life insurance love you guys hope it's helped take care see you in the next one cheers foreign [Music]