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in this video i want to talk to you about a time where i bombed completely bombed a stage presentation and one of the most important lessons that i've learned from it that has made me a lot of money since then um and has protected my reputation and gotten me a lot of goodwill so if you've ever like not known what to do or what to offer people or hey should i try and use this as an opportunity to build goodwill or forge a relationship or should i try and you know sell something or get a margin on this i want to tell you a couple different stories that kind of all illustrate the same point that i've learned over the last few years all right and so um one of my favorite uh kind of like bullets on this that you can you can write or downer is uh no half measures right uh either sell or don't sell but don't be in between and so the first time that this kind of happened for me was i was uh asked to speak at this kind of high level uh mastermind which happens relatively frequently um but this one in particular was a it was a fitness related one um and uh for me when i have presentations and stuff i usually spend a long time preparing sometimes i'll make a product actually that was the only time i made a product but i spent a long time on the presentation so it's usually a big deal for me to say yes because it's like i'm gonna have to i'm gonna have to do a lot of work on my side um and so anyways i had this uh this this this presentation in this pitch that i had made for a product that we had made specifically for this audience and when i got there they had given me a three hour time slot all right which is insane and i think part of that was because they just wanted to have me talk as long as possible you know for their audience because they thought it would be valuable and so for whatever reason i agreed um and the thing is is like you can't pitch for three hours or maybe you can but you can't straight pitch for three hours right and so what i decided to do is just provide you know a lot of value you know near the end after two and a half hours i was like i'll just kind of mention what we have going on right and so i get up there first off uh the the audience size is one-third of what was what i was told so i was like okay that's a little bit different and disheartening i go and i you know piece by piece i'm doing q a with the audience all that kind of stuff right and so as we transition um or as we as i transition to the pitch part right i uh i pull up the the slide deck that's normally a you know a 90 minute slide presentation um with a pitch and an offer and everything and i went through it and i was like yeah yeah we talked about this and i'm going through the slides right like like super fast just being like yep and this you guys don't need me to tell you the story right you should understand this boom boom boom and then at the very end i i basically make the pitch right without any kind of pre-frame and i go through it just like really fast and kind of half-assed and um i bombed it was horrendous it was horrible because i had so much speaking time they didn't take me off stage because i still had like time left and so i'm sitting there on stage having made the offer no one's moved and then people were and then all of a sudden ra hand star racing from the audience with with questions and i had never sold anything that was cheap in my life so this was a two thousand dollar thing it was literally the first time in my entire life at first on anything below 16 000 um you know which is which was you know for our into the fitness space right i thought this was like a no-brainer it's too grand either i mean just buy it and then make a ton more money because it's it's stupid right i started having people be like hey can i can i do a payment plan on the two thousand dollars i remember be like if you need a payment plan then uh don't buy it and next question and someone's like i feel like um you know the supplements that you have are against my my goodwill because we i only promote vegan things and i was like cool then don't buy it and this is how the questions start unrolling like this vibe this toad right and you could just watch the plane just going towards the ground on fire burning right i do this for like 30 more minutes all right of q a of me just getting increasingly annoyed because hey there's only like 30 people there which there was supposed to be a lot more than that anyways and so i remember the feeling i had afterwards which was just like anger and embarrassment and just like you know humiliate all of those you know at once and mind you like at the time and this is then right we were doing about four million a month all right and so when i had some people were like well how do we know it's gonna like gonna work for a fitness house like i have 4 000 freaking locations here like that use this licensing model i paired it down just for you guys so that you can use the materials at a at one-eighth the price this is not a discussion right so anyways i remember sitting there and in the pain of the moment and the humiliation i was like what am i going to learn from this which may be in and of itself something that you might be able to take with you but like whenever you have those like super emotional moments right i know from my conversations with dr cashy that when you have extreme emotions you're actually in in hyper learning mode ptsd is where you're basically you turn your brain on and it goes into hyper learning mode because there's trauma that is going around you right and or you know there's it's a traumatic experience which just means super heightened emotions and so what happens is your brain says learn from this right and then it starts ingraining these things so that when you hear loud noises then you get amped and then etc right and so it's the same kind of thing so if you have these emotional moments this is for me this is what i do is i try and think like what am i going to try and ingrain in my brain right now because i have an opportunity to hyper learn something in these moments and so the lesson i learned and i'll tell you another story in a second that really drove this home no half measures either pitch or don't pitch all right so if you go into a business meeting or you go to a conference or you go to a whatever right either ask hard or do not ask at all there is no half-assed asking all right and this is a lesson that i have learned hard i actually had one of my uh one of my exacts he ended up pitching this is you know now that we've moved ourselves out of that business and now we're just on top of it one of the the execs in my gym business he half pitched something to our audience he like half pitches like you guys don't need me to do the scarcity thing right you guys don't need me to do these guarantees right you don't need me to do these actually these bonuses right and i was like what are you doing i remember because the i was like that is how you pitch you're saying that they don't need all the things that persuade them he's like well they know because we teach them how to do this stuff and i was like yeah but like people still need it to make decisions and so he bombed that and he learned the lesson himself so my goal is that you don't have to bomb it uh to learn the lesson right and so let me tell you the upside of this here's the flip side right so i talked about just now how you can how like no half measures either pitch or don't pitch right don't go in the middle i think one of the one of the things that's difficult for entrepreneurs is to know when to make the ask right so it's like okay well if i'm either going all in or all out well then how do i know when to do which right and i would say that most times i have been better served in my life by holding back my ask and what i mean by that and this is like a super life hack so for those of you who are who are who are perseverant and focused on what i'm saying right now then take this in if you get to a point of good will if you keep giving and keep giving and keep giving you don't need to ask ever you will just get so there's there's the commonly you know told like you know uh jab jab jab right hook right give give give ask right but i will i would postulate that there is another one that is even more powerful which is give give give give give give give give get give give give give get give give get right is that people will just start handing things to you because humans are reciprocal in nature they believe that if they are getting something at a certain point they must reciprocate somehow which is why the spammers who copy my name on this channel do so well with my channel because i don't ask for anything from mozy nation so by the way just another disclaimer i will not dm you or put you on whatsapp and ask you for cab fare or ask you to buy something everything that i have is free here so just fyi just as a reminder to everybody and a lot of the best things that i've had happen in my life have come from goodwill and so i think the biggest difference between big business owners and small business owners is that they do not understand and apply the concept of goodwill right and i'll do an entire thing on goodwill next time because it's a deep topic that i love talking about but right now in your business you have the opportunity to provide things for your audience and if you can continue to provide them and have the patience to wait for the ask you can actually make significantly more money all right and so the thing is is if you're going to make the ask which means if you're going to withdraw from your your relational capital right the goodwill that you have in your audience if you're going to make the withdrawal then ask and ask hard and mean it it's not the time to make it a nickel here a nickel there a nickel there right it's so much better to just keep investing keep over delivering and then when you ask make it known that you are asking and that is one of the biggest lessons that i have learned over time in business for me is that it is so much better to give and keep giving and keep giving and oftentimes you will get and if you pitch which you if like the idea is to ideally never even have to because you should be getting so much but if you if you must pitch then pitch like you mean it right and don't have asset so anyways that was a story of my bombing i hope you uh found some humor in that uh for my humiliation um mosey nation love you all uh my name is oxford mosey i have i i own acquisition.com which is portfolio of companies so if you enjoyed this hit the subscribe button and i will see you guys in the next video a lot of people are broke and i don't want you to be one of them which is why i make this channel keeping awesome lots of love bye