Empower your business with more products more sales in United States

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it's actually easier to sell something that's expensive rather than something that's cheap now too many people think they need to offer the lowest price or give the biggest discounts to get deals but the opposite is actually true if you have something expensive you know something that's high-end high value and worth it well it's way easier to sell that than to sell some cheap product or service that will leave the customer wondering if it will actually work sometimes having a cheap price puts doubt in customers minds now I'm not saying that you should be selling cheap dye so dollar store fines for a huge markup because that's just unethical but for the people out there selling high-quality products with a strong brand name behind it and have a sales process that allows them to demonstrate the value to the customer well then that's the winning formula when you have this combination you're not competing on price your customer isn't going to decide to go with your competition because they're a dollar cheaper they're going to go with the product or service that has a sales rep who can effectively communicate and demonstrate why their solution is the best because in the end that's all the customer really cares about think about it if one option is a small percentage more than another but actually solves their problem better well that's the choice the customer will go for the reason why is if they make the wrong decision and choose something slightly cheaper but it doesn't meet their needs at all well they've just wasted their entire purchase investment this is something we at SoCo trained on many of our customers are quality brands who aren't interested in competing on price instead they want to demonstrate the value they bring to the customer then deliver and exceed on their promises [Music]