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could you have imagined that digital marketing would make it this far in so little time with a pandemic to think the evolution of how we advertise and adapt to online user behavior is happening at a rate we must brace ourselves for so to get your online store where it needs to be this video will cover strategies for your ecommerce advertising and how to make the most out of your efforts to connect with your audiences especially when catering to the new norm get your notepad ready local inventory ads now if you're a business that sells products online that can have a local impact there's an opportunity for you taking advantage of local audiences through shopping ads campaigns on google and microsoft will ensure you secure a diverse stream of sales what's awesome with local inventory ads is that google designed them to help you drive in-store visits by allowing you to show potential online customers the availability of items they need and the options they have to purchase them so through shopping ads you can bring your business's products in front of the right audiences in the right location to drive in-store traffic whether it's in-store or online isn't it nice to locate the products you are looking for online and easily access their availability to pick up the same date in store yeah me too it definitely beats waiting for the two to three days shipping window to get your order at your doorstep curbside pickup curbside pickup options for stores have become one of the top trends in advertising that resulted from this pandemic conveniently covet friendly curbside pickups lets your customers place an order online and have it ready at your local store warehouse or designated pickup location some people really miss shopping in store or want something yesterday so curbside pickup does just that by giving customers the option to choose local pickup as a delivery method at checkout rather than waiting for it to be delivered or incurring additional shipping costs curbside pickups and deliveries can set a competitive edge for your business and reassures audiences that they can shop safely and conveniently highlighting delivery methods for shoppers through online advertising is an expectation shoppers have when it comes to e-commerce advertising post pandemic google my business what's not to love about google my business it's free and it helps companies manage their online presence through a complete listing about their business with google my business you can gain greater visibility for your business with customers and boost local brand awareness believe it or not setting up a google my business page is an essential part of advertising online for your ecommerce business it puts your business in the spotlight when people search for your business's name and creates better engagement with your brand google my business has been around for a while it continues to evolve as local businesses advertise online so if it's not on your list of priorities for your ecommerce advertising it definitely should be keep up with trends ecommerce is constantly changing and this year has been no different more than ever merchants are creating and improving their ecommerce advertising to meet customers wherever they are and need adapting to new technology and people's behaviors online come through ensuring you have a game plan for innovating your ecommerce advertising strategies and efforts one thing's for sure it's never too late to jump right in learn something new and evaluate if it's right for your business takeaways as a quick recap these are the best practices you should keep in mind next time you optimize your ecommerce advertising use local inventory ads to showcase your products include curbside pickup options as part of your delivery services set up or optimize your google my business account for your business ecommerce is challenging nobody said its walk in the park the only way to become successful and keep acquiring and retaining customers is to keep up with the latest marketing and technology trends your advertising can pick up no matter what business strategy you choose remember to stay engaged with your customers by personalizing your shopping experience want to learn more remember to subscribe to our youtube channel and don't forget to activate the notifications bell see you on the next one [Music] you