Streamline Your Business with our Nurture Funnel Solution

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so today I want to go over the home improving funnel again show you how it's evolved and I want to show you how it works so the whole idea is that everything starts with an offer first we need to come up with the offers right here once the offers are created they have to be better than your competitor's offers there's a way to do this there's like a scientific way of making sure that your offers are better than your competitor's offers after that's done you have right here a landing page but the landing page doesn't necessarily have to be a landing page it could be a lead form could be a messenger funnel it could be any form of beginning points for a funnel right so it doesn't have to be your typical standard traditional landing page but I did put it up here just to make the point of that's what happens next so you have the offers then you create the lead generation entry point right here and once that is done now it's time to connect the rest of the funnel to it right so the rest of the funnel is when somebody is interested in the offer they'll go down here they'll get a notification both their team and our team that basically says just a second we received your inquiry and we're going to get back to you right away way right here we do essentially what a CSR rep would do or your appointment setting team so this is something that not many people do but we have an entire sales team we call the lead qualify the lead and then we book them directly into your sales CRM whether you're using you know house call Pro or service Titan or job nimus or Zoho it doesn't really matter now the reason we do that is because a lot of leads that come in be it from Google or Facebook or it doesn't matter where but a lot of leads that come in are not very high quality leads even if the offer is great you're going to have periods where the lead quality is super awesome and you're going to have times where the lead quality drops there's really no way to combat that that's just kind of how it is but the way we have mended that situation we've created a qualification process that our appointment sets take care of so that the only time you hear from us is when an appointment is booked I mean whether it's us or somebody else this is what should be happening if they're just passing off leads they're going to be basically crummy leads it's going to take up time it's going to take up money it's not going to help the challenge is to consistently bring in new leads all right once this whole funnel has been built now you have the initial lead generation funnel buil but still what happens when somebody declines an appointment or says you know what actually I'm not interested or maybe they don't pick up the phone so we have entire funnels dedicated to each of those pipeline stages essentially they go in here to this nurture funnel and you see here nurture funnel it never ends and that's the truth every month they enter a new funnel with new offers with SMS emails voicemail drops lead management all of that stuff but once they see the offer and they come in through the entry point and they go through the qualification process the appointment is either going to be booked or it's going to be lost and if it's lost it goes into the nurture funnel right here which keeps track of managing your leads all year long every year now some people ask you know is this AI generated we use AI for certain things but we believe the best way to book a client into your calendar is with a a real human that is trained in sales and appointment setting and knows how to book a job into your CRM so the answer is we use AI where it's necessary but we don't automate things that we can do manually the only things we want to automate are the things that become impossible to do manually once the whole whole funnel has been built now it's time to advertise the funnel you can advertise a funnel up here using meta ads meta includes their entire landscape of placements Instagram messenger Facebook all of that stuff you have then also Google Google search pmax it has the LSA ads the media buying could be basically anywhere Tik Tok meta Google everybody should be coming in through the same front door the offers Le generation funnel down to the appointment setting process and then over here to the the nurture funnel everybody should walk through the same front door everybody should be graded with the exact same process that way it's repeatable and scalable your customer database so previous leads that didn't convert previous estimates that didn't convert all of these people need to be in the funnel as well up here when it comes to actually advertising this basically marketing machine we can keep tacking on new things you could exhaust meta and exhaust Google it's just that you really don't need to exhaust I mean you can spend a lot of money before you exhaust those lead sources and you really don't need any other lead sources but if you have people coming in through Yelp or Angie or your web forms and all of that stuff all of that can be added up here so so that they go into the same funnel I mean essentially this is how the Home Improvement funnel works we would be happy to walk you through exactly how this works take you into the back end show you uh live accounts case studies go over the expected Roi answer any questions specifically that you have that are specific to your business happy to do that you can just book a call and we can go through it and provide a live demo and that is how we have built our marketing funnels these are very highly engineered funnels and it's not something that you basically said it and forget it it needs to be built and then it needs to be maintained and that's what we do so let me know if you have any questions and I will see you soon