Nurture marketing strategy for Animal science
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Nurture Marketing Strategy for Animal Science
Nurture Marketing Strategy for Animal Science
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How do you create an effective nurture campaign?
Lead Nurturing: 8 Tips to Create an Effective Lead Nurturing Campaign Personalize emails to meet individual needs. ... Use drip marketing tactics to keep leads engaged. ... Offer information ing to the customer's journey. ... Time your communications carefully. ... Aim to capture attention immediately.
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What is the nurture campaign?
What are nurture campaigns? Nurture campaigns are marketing efforts that build relationships between an audience and a brand. Also called lead nurturing, this marketing strategy focuses on convincing leads, or potential clients, to become paying customers.
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How long should a nurture campaign be?
Includes a long term strategy to keep in touch Most businesses do not have the time capacity for that. Instead, your email nurture campaigns can be 1 to 10 emails long, and then you can divert them to your regular newsletter, or if you don't have a newsletter, you can repeat a quarterly or biannual check-in email.
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What is a nurture marketing?
It involves proactively reaching out to leads and customers by providing valuable information before they ask for it. The most accomplished nurture marketers skillfully listen to customers' feedback and customise services to fit their needs.
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How to build a nurture campaign?
10 Steps For A Successful Nurture Campaign Identify the Target Audience. ... Outline Your Ideal Customer Profile. ... Define the Buyer's Journey and Key Messages for Each Stage. ... Segment Your Audience. ... Develop Your Content Strategy. ... Set Up Your Nurture Campaign. ... Optimize Outreach. ... Create Templates.
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How to create a lead nurturing plan?
How to create a lead nurturing strategy? Understand the stages of a sales funnel. ... Align marketing and sales to uncover common objections. ... Identify and segment high-quality leads. ... Build out your email marketing campaigns. ... Create targeted content. ... Track, measure, and analyze.
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What is a nurturing strategy?
In its simplest definition, nurture marketing is a communication strategy designed to place content in front of prospective buyers at various points in a customer's journey. Nurture marketing involves regularly reaching out to leads and your customer base by presenting important information before they ask for it.
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What are the 10 common livestock marketing methods that producers use?
Methods commonly used include live auction market, private treaty, graded sale, marketing alliance, video auction, internet auction, and retained ownership through the feedlot. Retained ownership is a marketing strategy that allows producers to own cattle beyond weaning.
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we request or the participants to please turn their videos off we request the participants to please keep their videos off it's 7 so we can start now yes ok uh good evening everyone welcome to the progress and prospects and biology webinar series uh we thank you again for joining us from all over the globe so before we start there are a few housekeeping rules that i would like to remind everyone please make sure to keep your microphones muted your videos off during the lecture and please do not share your screens at any time otherwise we will be forced to remove remove you from the meeting and not readmit you i request everyone to keep the presentation window pinned to your screen so that we can continue uninterrupted you can post your questions in the chat box in both google meet and youtube which shall be addressed to at the end of the lecture if you have any questions not related to today's talk please feel free to email us and the link for the feedback form will be given at the end of the meet and not it will not be shared by email so now i would like to request our mentor and conven convener of the series professor rayna ray banerjee of the department of zoology university of calcutta to welcome and introduce today's speaker professor olympiad um over to you was very strict about certain rules and i request i can see two very familiar faces hello and so nice to see you i know for today you could not stay away so it is nice to see you but as shinjini has uh instructed in no uncertain terms you will have to switch up your videos so that we can preserve the bandwidth and i could also see priyanka as my student as well as student so i think today promises to be a an exceptional talk and in every way possible so a very warm welcome to all the participants on another episode today is the 18th talk of progress in prospects in biology and this uh virtual platform was put together by the collective enthusiasm of some of my students uh they are either postdocs or phd students themselves and the long-term vision of this platform is a meeting of minds and today professor stock is going to give us some food for thought for the mind and so we we promised to achieve that long-term vision by arranging these webinars by scientists from all walks of life uh including but not limited to biology because as you see in uh problem solving in biology we need to probably have a convergence of all kinds of skills uh so um today our speaker is very special because he is known as a very uh eminent cardiac biologist and some of the participants have already asked me why he is not speaking on cardiac biology and i have told you that has assured us that he will give our talk on his core area of research but today he will be talking about something else but he probably would not have arrived at the that had he not gone through the rigor of the research that i'm going to uh introduce him with uh so uh today's speaker doctor is the current director of the csir institute indian institute of chemical biology in kolkata his research interest lies in the identification of protein biomarker for risk assessment of cardiovascular disease understanding the biochemical basis of humanized reverse cholesterol transport in humans information resolution in flux table and implications in atherosclerosis unveiling mitochondrial dynamics in cardiac hypertrophy micro rna mediated molecular regulation of mitochondrial dysfunction in cardiac hypertrophy and identification of small molecules for the management of respiratory diseases he has received several awards and honors including the fnasc and the fast he has a number of patents and almost 50 research articles to his name so that's the formal report we are all eager to listen to today's talk which is titled butchering a creative mentality pleasure to be here and talk before you all of you and uh especially i am very excited and i am tense also because my teachers are here so my students my teachers and many other teachers are there especially our psd supervisor process my teachers which process area and many other people are here so possibly some people sorry to interrupt you sir but someone had started presenting their screen so you'll have to start your presentation again share your screen once more okay so you cannot see that no sir it's gone okay okay and i again request all the participants to please turn off your videos and please do not share your screens please turn off your videos yeah can i see it yes sir it's coming yes so uh basically actually i i speak in this uh that in on this topic in many occasions because we this talk is primarily for the students and in csir we have to sometimes talk to the students to encourage their mentality for creativity and taking science as a career option so this is the sixth stock in this uh in this topic so little change here and since i we can really talk about our science our subject but i thought sunday evening would be a different time and to just relax so i don't want to bother bothering the data methodology interpretation and discussion just i want to provoke you to think in this way because this is the need of the hour and what we begin with so there's a title of my talk is nurturing creative mentality begin with my institute csi or iicv i don't show the building picture but i show the picture which is very famous uh it shows that our sign founder scientist dr jc ray and his clinician friends who established this institute iicb kolkata they are taking a oral colored accent oral cholera vaccine much before the overall polio vaccine was popular so they first discovered that oral cholera vaccine oral form and then polio became very popular so icv scientist dr jesse de hondro scientist discovered this so i'm proud of this institute and being the scientist and director of this institute so i have to some i just have some disclaimer so this topic this lecture is not directed to any policy matters government organizations opinion is my personal and no bearing with my position the target audience is students they have especially to encourage opting smt in their career and to stimulate rational thinking in the society in general am i i start with my acknowledgement because uh by i have been my thinking is impressed by reading all these books so i show some of the paper books should be encouraged acknowledged here so selfish gene brief candle in the dark and many other books read by richard dawkins especially important for the geologist all the journalists should surely students should read these books books otherwise you will not be a complete geologist and the whole sapiens who would give us 21 lessons for the 21st century these three books of you all know harare you know many of you know him there are no species written by anthony brandt and david david eagle man is a famous uh neurobiologist he writes in a different way you read this book the wings of fire ap abdul kalam is another famous book of our first president and our missile man uh elon musk he's a newbie is a billionaire scientist and technocrat so he written by uh a journalist ashley reynolds radical uncertainty very recently published this just in 2018 by written by two economists john k and marwyn king attitude jeff keller it's a motivational book and wikipedia google and also nature review cardiology 2020. there is an article so i will just describe about the need for creativity and how can how can you create creative mentality and why you need to foster creativity so you can see that sometimes we may face the radical uncertainty what is radical uncertainty technical uncertainty means we can face situation which cannot be predicted the dinosaur didn't know that they would be eradicated once biased by the cosmological disaster mostly it is meant for cosmological disaster but now we are we have faced a certain uncertainty the modern civilized the scientific advanced society so i begin with this first that what's uncertainty we are facing now and because of this uh so um they said i just uh made this quotation codes i really went to this topic so i can read this from this annihilation of man by leslie paul yeah it is written that all life will die all mine will cease and it will be all as if it had never happened but it was predicted 10 million millions of years from now but not now but we just facing situations as he was even could be extinct but it is of course it is not so well and it happens many times it happened earlier time also many people know that the um the flu they have the spanish flu in 1920 100 years back 100 years back but in 1943 you know many people many of you don't know so i just did a a page from a diary of a young girl by annie frank annie frank used to write daddy a 13 14 12 13 years years girl he used to die she used to write diary every day and she actually died because of the horrors of a victim of the second world war and she's not seen but her diary was found by her father alfredo was survived and her father published this as a book and the book name is the diary of younger and i found there in one of the pages that dear kitty actually always the anime frank used to write into kitty later but it is not the imaginary figure so shattering things are happening diphtheria reigns in ellie's home so she is not allowed to come into contact with us for six weeks it makes very offered for food and shopping not to mention missing her companionship wednesday seventeenth number nineteen 1940 imagine 1943 similar situation was there but it is not as it is making a bacteria if the area and interestingly six weeks so we have to be confined in the room for six weeks so this happened happens many times in our society but it is not expected in time 2020 20. this is a situation in 2020 august 2020 it is from newspaper cutting you can see that that nobody is there no way your host agency is there it's completely empty road and because why so i just go into what this was simplified diagram is it looks very complicated but it's very simple it's it's any i know many some of the idea people are there in the audience they may not be from science background so it's very simplified things these simple viruses the coronavirus too the normal coronavirus it's so simple that it simplicity made our life difficult that's what i wanted to say so why it is so simple so it is nicely described in nature you cardiology just two months back because they are trying to find out why this virus is causing multi-organ failure so they've nicely studied and so they are it says the virus is very simple in the sense that it is a 27 kb genome 27 kvg in a very small genome and it expresses four structural proteins and four structures just m protein is protein ebrine and p protein just four structural proteins and it's very interesting that from the the in the fiber m region for this from this side it is two clean sides for the non-scientist i am saying two sides to from there this is called five prime set this is called three brain side from five gram region it expressed two proteins from two proteins fourteen proteins are expressed that is very unusual unusual suggestion from two proteins fourier proteins are expressed and this is unusual because these two proteins are clipped into fourteen proteins so virus utilizes its they spend very less energy for gene express producing protein synthesis so foreign proteins are expressed in one goal or two but just two steps and from this side from three prime side there are four protein estrogens emperor instead for nutrients are expressed and the image the virus goes into the cell by you know by spike the vice pipeline attached to the surface of the cell human cell and then it multiplies very rapidly multiples it will stick or it uses our facility and multiples but what i want to say is very interesting many of you know by the white light by this time that it has two important criteria over code two sir sirs coronavirus and sars convergence ii sur square rover s2 is unique and very dangerous which we are facing now cyrus corona virus ii has two important changes one is mutation in the rbd receptor binding domain because of this mutation five amino acids are mutated because of this mutation this virus is very efficient to attach it with our cell surface and another insertion is there in the epson respiration because of this insertion this protein is quickly clipped by in every type of cells normally virus or coronavirus goes into the lungs and it it invades our lungs for cells but this virus can go into every souls all organs because of this intercept the spuring cleavage sides so and that is the one of the reasons that is why you are feeling they're having the multi-organ failure so say why why this is so simple now it you can relate to our origin how we originated we originated a primordial soup so the primordial in the soup the nucleotides are very simple nucleic acids are produced because of the uv radiation and so many scientists have shown it is possible the miller and yuri experiment very nicely shown that we originated from water in the water uh ch4 nh3 and hydrogen with the spark and the nucleotides are produced and the nucleotide nucleic acids that produce the early stage of nucleic acids from in all non-organic source so non-organic source now we become organic and then you all feel our future is going to be inaudible so this the the philosophy in this is here it is like this so once nucleic acids are produced nucleic acids try to become housed somewhere how it will be housed so that it can protect the primary purpose of the nucleic acid is to protect itself and it protected in the form of some membrane and then the modern cells you can see the modern cells are protected because the nucleic acids are productive so genes are producted and the genes are memorized that's why you call selfish selfish gene so the virus this is virus so anyway it is trying to multiply so the virus the corona virus is or something and the relationship with this i i want to relate in this way that the virus is self organizing and genet it is just replicating replicating replicating and so we become the replicator of what of the genes of the nucleotides so we are all animals so we so humans that is called their animals or humans are the outcomes of blind evolutionary process without any gold without any purpose what is our purpose we are just we become the replicator of the chips even if we are extinct today our genes are immortalized genes will be somewhere somewhere then preserved in this earth or in the universe so then then we become superior over the years we separated from our ancestors and then we become emotional sequence become superior that is the topic of today's lecture why we become superior so almost at this moment because of many features so nothing in life is to be feared it is only to be understood very quickly i think this chimpanzee is also thinking same thing it is trying to solve i don't know whether it is possible or not but it and it is and it may be thinking in like this so we are significantly different in uh in terms of with respect to our nearest our siblings the chimpanzee but we have 99 percent or not more than 90 percent stimulating our chin and why but we are controlling the world homo sapiens or humankind launching spaceship to the moon whereas our siblings the messy siblings chimpanzees are spraying throwing stones in the zoo to the visitors so that's the difference why it happens so homo sapiens speak superior because of three important revolution number one is the cognitive revolution which happened seventy thousand years back ago agricultural revolution which happens 12 000 years ago and the most important scientific revolution that is 500 years ago just before just five hundred years back the san diego started and the modern science scientific revolution study so by this within this short period of evolution we are developed so to this next time so may not be maybe after a few hundred years virus like coronavirus will not be able to uh we make us almost inside our house so what is cognitive revolution cognitive revolution indicates that planning complex action we became able to complex plan complex action protection from wildlife how we we our ancestors become able to protect themselves from the wild animals and hunting large animals so that they are not dependent on the daily hunting on for the food and they try to understand make the cohesive groups the larger groups and then most importantly the cooperation only the only species in the earth corporate can cooperate flexibly is homo sapiens shimpunji cannot cooperate sympathy can go over it to a small state say five six seven ten one hundred simply can cooperate not but one thousand symbols you cannot cooperate if one thousand chimpanzees in a place there will be chaos but it is a cooperation of human cooperation see our prime minister comes gives lecture millions of people serve there you know some people go go home back go go go go back there home but there is no cures every day millions of people are coming to train station going their home back in the morning there is no chaos there is no casualty that is cooperation so humans started cooperating because of the cognitive evolution and another important point is humans are innovative that that is that is the justice why you need to innovate so now that getting away invention you know that that is the division of fire so before i go into the details let me just explain what is the difference between invention innovation and creativity so creativity is basically a fuzzy idea which cannot be clarified until it is made into prototype whether invention in the new to the world is commodore created and innovation is making the invention into a product form i'll give example it is based on the creativity is based on thinking of new things you think something new an invention based on primary scientific skills innovation based on broad set of strategic marketing and technical skills this is very important by based on a broad side of strategic marketing and technical skills so this is basically creativity's ideas and you need cash to create ideas that you mentioned but ideas will give you cash say for example the human thought that okay some hormone will be some protein will be increased in the urine at the time of pregnancy and then they invented the protein called acg that is invention then they showed that acc acg is there in the urine when there is you know they made this possible to detect by making a kit that is the innovation so once it is innovated then you get cash so this is very critical in our society because you have to understand that you need studies many scientists make many invention but it is not it doesn't go to the market because of the lack of marketing strategy and technical skill so why do we need to create we can answer you can tell that okay for better life but but that is okay but at the same time we have we are genetically programmed to create because women adapt everything around very quickly so we do humans adaptive why do we human adapts everything very around so quickly because of our brain is designed so how it is designed we are designed for regulative suppression action we are not satisfied with something for a long time you say for example the with the evaluation of telephones rotary phones turns into push buttons which turn into bricks like cell phones then free phones then smartphones say for now at this moment 2020 20 we have all of your smartphones you are fine we are satisfied we don't need anything more everything can be impossible into using this smartphone but after five years we'll have another phone another type of baby from palm fault so we are not happy whatever we have and that makes us creative and we try to create therefore to innovate is human see how we made very very simple simple innovation the homo sapiens made which cannot be possible by the other animal so manual level the manual level made easy just by passing one brick to other person other person other person and it can travel to say distance of 500 meter from this point and the another very important discovery was the invention was the assembly line this shows that car manufacturing relied on horse-drawn carriages to deliver each frame to the workers it's a 100 years back 1930 before 1930 1915 this is a government of manufacturing factory small ford manufacturing factory is the oldest brand national battery so if every part of the car used to uh carried in the delivered into the mechanic and mechanic used to assemble all parts together to make a car it was an outdated black graded system which is not energy efficient system so these gentlemen the ng4 he revolutionized the car industry automobile industry he the modern car is designed by ford and so what did he do so they they discovered the assembly ford car assembly so moving assembly line was discovered on seven october 1930 what what did they do the instead of the machineries will go to the mechanic the whole car the whole under constructing under construction car assembly roll into the person the mechanic so each mechanic will assemble their own part to the whole car and the car and the car will build that is called assembly line so this is a important this this is an important discovery in the history of humankind because see this discovery may change the car industry his university reduced the time it took to build a car from more than 12 hours to two and a half hours two hours and not only that this was accepted this was now borrowed by many other industries at that point of time and manually breweries universities so everybody followed the assembly line system and you can see the modern assembly line system is more modern but it is not now it is now obsolete now this is the modern national line system so no homo sapiens is there everything is done by robot so in the whole flow of 126 factories of uh ford throughout the globe the no human savings is there everything is controlled by robots so that is that is terrifying for the next generation young generation i will come to that similarly in the biotechnology sector since most many of you are from the biology i i just want to give an example that how the innovation makes possible to synthesize the secrets the insulin change insulin so the insulin protein is very important when people realize that insulin is necessary to control the diabetes so it was necessary to sequence the insulin protein the insulin has two chains it's hn plus seconds 21 minus eight b chain containing 30 amino acids and so what this gentleman did sanger breaking the insulin moles into pieces and the sequencing the shorter fragments finally insulin was sequenced very innovative strategy and he got world prize in 1958 he got another nobel prize in 1980 for similar method so for similarly innovation innovating method for dna secrecy so he in chemistry so what is the difference with the other animal why does ah doesn't we think creatively because its neurons are fixed into place and pass signals from input to output like firefighters passing water pairs in a bucket this is called autopilot mode so like if we gave you some input and with response to some input some you get some effect that is output that is called autopilot mode the way our education system runs so why don't you say and this we prepare some zombies because zombies run country we configure routine means we go to when we learn driving we have to be very careful but once we know that we're driving we are not expert we go to our office we don't think how we'll go i will cross the signal go to the violin and lens it completely is a completely autobiographed so our brains our circuits are fixed they have learned the system so knight is out of balance you don't need to learn every day this technique so this is a modern zombies this is terrifying see people students many students many people are busy with basmati sticks and blue to their smartphones and cell phones and this they are they are becoming zombies example many of you have seen this three years thanks to our adventure education system you can see the how yeah how did he uh mess up in his research lecture because he learned the autopilot mode the correction so but why innovation is necessary innovation is necessary because economy depends on innovation we talk about economy we said economy is bad economy is not good our country is not good economy but we have to innovate with our innovation our economic country will not be developed see for example we become we were rich now we become poor in 1775 25 percent world gdp was controlled by india percent two thirds of the economy world economy is controlled by china and india and southeast asia but in 1950 four percent of what gdp is controlled by india so we become we were rich and within 200 years we become poor thanks to our british rule and many other factors in 1750 this region bengal was the richest province in india and in 1775 unfortunately feminine killed millions in bengal why why did it why is it like so see these are the statistics information these are these are written by western scientists western historians western writers so it is linked to this central dogma when the whole europe was busy for this after five fifteen hundred fifty for scientific revolution and many other things our country our government our within governor rulers are busy with their daily activities they are just quite indifferent for the whole world whole european what is going on in the western world the emperor and these kings are busy dealing dealing with their wife santi and their mistress and this and we become the poor within 200 years this is the central dogma to innovation that's a western course segment so the resource we need to do something to reach to do research we need to innovate to discover we need fund research and for good research you need fund resources so significant amount of resources are necessary to do research but if this will give you power government businessman funder politician they think that if they give if it will give power if it is even if you get power from your research they will find it so this is a central dogma and it is understood very accurately by the western businessmen government kings queens over the last 200 300 years that is why they are the power they are the super poor and we become poor see for example this is from the book written by avij abdul kalam in his wings of fire it shows that process is rabil kalam explaining slvc results to prime minister indira gandhi see prime minister of a country visited the laboratory not only one prime minister several prime minister prime ministers after prime ministers visited which laboratory the laboratory which will give power to the politician or to the country if this is the history you know that we only missed the moon by whisker the then chairman of israel and to the whole scientific fraternity that was very very emotional moment that become the history so the across human history creativity is successful in a society where failure is unconscious i repeat across human history creativity is successful in society but failure is increased abdul kalam wrote in his book agni launch was failed lakshman wrote a the article the fault was in the press button switch i didn't make it didn't make contact so the whole country law was laughing whole video was laughing making jokes ridiculed the scientist and then so just one failure so that is he just repented he regretted it he wrote in his book so the adaptive innovation is a western concept these people they thought that okay we have to spend money so that we'll get we'll get something science scientific research requires money it's not a very easy job it's not cheap it so if you understand try to understand how your the corona virus that changes in facts or their effects your immune system you have to you need chemicals consumables microscope machines in addition to the uh your manpower and the other setup it requires money suppose say two gentlemen mr dr murthy submitted a project the project aims at understanding the infection of the order of a cow of cows the cow's adder is infected with some bacteria virus so the project the scientist wants to understand that and the the application is the outcome will be the say 10 percent because of infection because milk production is 10 percent is reduced so it can improve milk production another project is subjected to the same similar to the same funding agency in same path and both the scientists have similar efficiency other scientists say she submitted another project and then the this project says that the title is the understanding the psychological impact of the cause when they are separated from the cups you can understand very easily which project will be supported the first one because the first one 10 percent meal production is reduced so it has some economy but you add one sentence in the second project in the second project you had one sentence that because of this this psychological impact 10 percent milk production is also affected there but at the same time if we understand the psychological impact they can understand how how can what molecules can be discovered because of this research there is a 250 billion dollar market for understanding or drug market for the cows to improve their psychology so the second project will be supported because it has economic eu's impact in the economy so the way we present so it depends on the scientists so if you can convince the your powerful leaders that it is important to economy so then the projective respondent so that is the politics and economics and science so western world realized that another example i will give you here is that queen isabella queen isabella made fortune out of the ones just one decision simple decision when christopher columbus wanted inventors for his wise to western countries say america nobody supported him then one day he met queen isabella and queen israel the supporters said that okay we'll support your voice because if you've got a lot of money but queen is able to give a condition then if you whatever wherever you go wherever whichever land you discover it will be ours and it is history wherever people whatever country they discovered where their columbus discovered and america becomes spain is called the spanish colony spain so they become so they meant fortune so they realized this but our ours was in our society just 200 years not only ruled by british not only exploited by foreign rulers but also we are indifferent our indifferent attitude to everything made us over from the rich so the western concept is now i think now again more advanced so now the western concept is adaptive innovation shaping homo sapiens they are shaping these three gentlemen many of the youngsters many of the students if you know this era mosque larry page and mark zuckerberg they are changing the whole segments there you know how they are changing i will not go to the detail and they are changing the whole homo sapiens so that one day will be useless class example there that just was placing robot and everywhere at their robot robot in the world the humans will be out class say for example now we have a so many drivers over divert drivers committed suicides because of the pandemic situation they lost job but think of it that is a temporary problem we will be facing a huge problem in future see the automatic car there will be no driver so driverless cars will be around your streets and not only this one driver you know you don't need driver but in each type of drug this car many cars can communicate with them they will communicate in the clouds so that one car can understand how they what other cars are also thinking on other cars in the jet traffic jam what is the traffic situation around say five ten kilometer twenty kilometers so they will be more efficient than human and so and what human will do even if you use this government to use this class so what western society is thinking they will give minimum basic income but whatever india can you do it we thought that okay this technology will bring more job to us but it gentlemen ladies and gentlemen it will not be like this it will not be like earlier french revolution industrial revolution it is different situation now because you can see from the pandemic region you can just give support government can support minimum just food but you cannot be supported for a long time see even few months back my one of my doctor friends said that his wife earns money by editing the the autoradiograph from sent from america through american doctor clinics say cincinnati children's hospital they do lottery order of his test and auto radiographs are sent to indians and chinese doctors they read it and they give the report by evening they get the report next morning they get the report patient think that as if it is coming from their doctors it was so many people are working like this but now so there is a system there the watson ibm watson ivy watson ibm is feeding watson is thousands and thousands and millions of dollars to teach what is it what is it what is it and then the ibm watson is reading the autobiography so you don't need indian if you need chinese for your jobs for your due to do that and similarly say there's many other this robots are being installed in many places so humans are becoming jobless and our gloomy future if we don't change our attitude we don't change our thinking we will be immigrants will remain as immigrants or will remain as western government unless we change our style but indians are not stupid if you don't you know dr manila one of the many people are there so many genius people are there in india indian serving where he's fantastic in india and also outside in western people in the world say for example the poor fellow from midnapore village he might be here he studied physics and he migrated to america a long time back and his research changed the way the eye surgery is being done he discovered the lasik surgery because of his discovery and he made so much money that he hired americans any in america he instead he created institute he established and founded institutes of theoretical physics and he hired americans in his institute not only americans he had nobel laureates in his teaching so you indians are indians are very intelligent but our society is india can do it there are a lot of examples you can see our romans are being wondered these three women scientists led india's mars mission it's a history it is also in the movie our chandra and chandra in two successful interests in the moon's orbit we have a success story and or a game changer we have a game changer this is our dr honorable minister of science minister of science and technology he is our minister my boss also minister of health and family welfare and minister of science he is now fighting the coroner virus and fight from the front line he you know why why he is famous because he eradicated polio from india because when he proposed that oral polarity polio can be delivered to each village every villages many people objected many doctors said it is not possible because it requires cooling freezing so it will not be possible but he took the challenge so millions of people first he was he did pilot study one million children were immunized later he utilized millions and millions the honorable prime minister or the prime minister ottawa university he permitted him to do that and he said by he said the doctors was the word so this our we have game changer people in our society so now this is the bio technology things now we have we have the golden age of biotechnology why we're in the golden age of biotechnology because of the skill of technological progress a better understanding of human biology and bigger toolkit you can see you can visualize the how a drug molecule can bind with the protein and if they say inhibited domain or how it inhibits the enzyme activity of the protein using the 3d structure or the crystallography so this biological technology tools are now easily available highly developed of course it requires money it requires investment but if we can invest convince our politicians or that okay this will give you power it will give you money that money back then it will it will be funded and we have bigger toolkits for a case like things because it can evolutionize our our genome and changing gym edit serum and many other things so what is the need of power i'm just going to end within few minutes so need of the odd is creative mentality creativity does not emerge out of thin air we depend on culture to provide a storehouse of raw materials so you need something you need some society you need supporting society the society the system which to give who is told at risk which encourage creating risk-taking our children are not really raised like this our children are raised always with some course with some instruction and we teach our children not to take risks so that is why we have to change our society our thinking our attitude so this is the story this is the story which we need to have be creative and we need to nurture the creative mentality just i will end with just one of my effort just one slide two slides this is my the results of my research over several years which we i made a prototype my group my students and we made a prototype which could detect from our research which could detect the remote heart disease using just the lateral food device this is ready to be marketed and needs some fine tuning so this is out of my own research i'm trying to do the same things it's insisting it requires a lot of risk and it may help this kind of people poor people which are supporting users who suffer suffers from the people who suffer from rhd normally the foreign social media lawyer belonging to social economic status in india and the developing countries so i end up with a quote as you go through life you will see that there is so much that you don't understand and the only thing we know is that things don't always go the way we plan and if we if you have seen the land king moving it is there thank you very much thank you thank you thank you sir for this very interesting talk um we have a few questions uh so yes sure i shall put them forward now so the first one is from do epigenetic modifications in our dna control our creative mentality like how some people are more creative than others yeah i i don't know and simply i don't know whether genetics could change your mentality because my topic says that it may not so it is thinking your practice your attitude and the society are very similar we are we are born with similar ability but we change because of our attitude and our circumstances okay uh the second one is from shomajit biswas he wants to know that can we say epigenetics support lamarchism in a modern way yeah say lamarckism is not a very modern concept it is almost outdated so you have to think of this post garunion concept okay sanchari godai uh is asking that can we say that the crisper cast and gene editing is a fruit of innovation in genetic research yeah sure of course it will completely revolutionize the way we are living the way diseases are being treated and there will be future if it could be let's just say genetically designed maybe because of christmas it's really innovative uh what in your opinion is the reason of the exceeding mediocrity in innovative ideas across fields of science and arts has the human race reached a stagnation course not because we have it it appears now that we don't need anything but i said that humans are you have a free frontal region frontal cortex you always think and you you you can discover many things you you wonder what you can discover but there is unlimited things so we have many things to do we have to go to the other planet this planet will be totally abundant so we have to do many things i can give an example there's people always let's see rocket how rockets are launched say the main launcher is wasted but you don't must change this so he used he discovered the reusable launcher so the main module is coming back to the art again and again it is being used for another launching so that's the innovation so human mind is not of course saturated okay uh so that was from chaudhary and the next one is from sumaira rahman with all the creative innovations still many people are malnourished and in poor economy kindly highlight the points about how can the researchers and scientists contribute to the uh uplift upliftment of the society rather than making money see researchers scientists the job is not to solve the poverty scientists job is to understand science and discover it politicians and plan planners will do it so we we ask questions we solve the problem that's our duty not to solve the poverty poverty and other things are the outcomes of scientific discovery no doubt it okay uh so chanchari has another question can india be the next superpower of innovation in science if the education system changes because we have a huge population pressure because nowadays many of us are like chaturd and not like ranch or taking from your three idiots examples have fantastic question i was going to tell this name but i forgot the name chathurya we need satoru ramalingam uh whether we don't need southern element we need answers and we are correct absolutely correct and thanks for this question yes we can go we can be super power because we can utilize our things so but we have to think creative innovative we should see we should not this this young generation should not waste time see because there is no free bread you have to do something otherwise india will not be uh the superpower abdul kalam wrote in his earlier book that in 9 20 20 india visible in all the developed country but uh let us later he said that it is not possible yeah we know that it is not possible because of many reasons but india could be unless we change the way we like our education system we will not be able to achieve that uh circle you can stop your presentation so we can have your video on the full screen oh sure so we have a few more questions uh there's one from bishop dave ghosh roy who wants to know if a student has a creative mind but hasn't got any national fellowship will there will any lab in india support him or her to pursue research based on selection only by looking at curiosity creativity learning attitude and discussions only see this these are different questions altogether policy things uh our society is like this you need hours other things but in general the creative people the actual the people who work hard and they do try to do something meaningful they will be discovered somehow also also our society has a problem of course problem because we just you can distinguish we distinguish we do distinguish the people the students who got 74 and who got 94. so we distinguished two people 74 94 but it was not earlier it was not practiced earlier when the education became mass education was popular this kind of marx systems appeared earlier in sixth year time people really left university either pass or fail but later at that time there was no marks now because of the society with different changes and india actually adopted that very systematically the marx max marks and the people who are in the in the in the main position good position they are they are having good marks so they patronize all these things monk system and the mark system is continuing and granted but it is not correct okay uh so deepakumar podia wants to know would you like to share some specific steps that csir is taking to promote innovation uh in oppose as opposed to western adaptation and scientific culture oh sure actually csr does encourage innovation csr has a lot of systems and isv also has a lot of systems we do encourage and i specifically encourage this because see we don't have to say that we will innovate will do something you just do very good fantastic science today is good science and technology will be later into all those technology or the innovation so we have to very quality science and this automatically things will come out uh sir i would once again like to request you to stop your presentation so that we can have your video on the post no it's still coming okay okay [Music] thank you uh so we have a few more questions if uh you allow um so should it yeah wants to know you have said indians are intelligent but our society is not how can you say this our culture should be adaptable in the whole world yeah that that's the different culture you see are saying our culture means culture for supporting innovative you know everybody research innovative mind risk-taking failure if you have you fail your society your parents will not support you does your does does your parents your father or mothers encourage failure no if you fail fail so that's i i meant that okay i said it's good of course it's good but culture is resistant to this kind of attitude another support yeah okay banerjee's question is ing to your opinion how could we come out from this tug of war situation that is on one hand we need creativity for technological advancement on the other hand we are going to lose huge number of labour hands and their earning what will be the way out in our country oh yeah we see if you have like what western communities will do what is their plan say because of the robotics and other things they they will support the people who are you will be useless people will be useless at that time once after a few years because you don't but you to make your to make yourself useful you have to be very innovative that's my point and so there is no other way but some people will be uh so western community can support because they will have huge profit use margin but in india it is not possible so we that's that's my point so you have to think very very hard and the policy maker also okay um uh sir uh there is one question from professor rakesh bottom ball uh so i am going to read out the question and if you allow maybe we can ask professor border well to come uh possibly so his question is your central point is that homo sapiens were successful because they could cooperate and chimpanzees could not however the whole project of henry ford in fact with his assembly line method destroyed the idea of cooperation and set up the economy of competition leading to the robotic of today does the example may be contradicting the assumption uh don't you think your emphasis on a very narrow idea of innovation is so reductive that it means the only project which the prime minister of india can sponsor is for their popularity and it has nothing to do with science and innovation in the cognitive universe of innovation so do you have any problem this is this is the way you think but it is not correct uh i think if there is no place for argument of this my way of thinking like this so see the the what henry ford did is it is not like because of the loss we discuss the cooperation this is a narrow way of thinking in any form or one manager or something cooperation means this evolution our evolution we try we evolve from billions hundreds of thousands of years because of cooperation that corporate assignment not in the uh the negative factory so that's competition with different things this competition doesn't they contradict with cooperation okay i hope your uh question is answered professor butterball uh so another question is wants to know one simple query what is your straight directive to change society towards creativity to change economic development so economic development is not my area because there are a lot of economics and planners and thinkers what i and also i don't know i just my thinking i shared that our attitude and the scientific way the way we are doing research on the projects should be changed so we should encourage this creativity and innovation kind of projects risk-taking and we should ask questions so if you ask a student very very easy things on our one student what is your goal you will say publish a paper in general but that cannot be the goal of the the goal should be ask a question address a question and solve it so if i suppose i if i somebody ask what is your goal i will ask i will say my goal is to understand how products are actually ruptured at the time of heart failure how can i predict how can i make a and make an algorithm which can predict heart failure so that should be my goal not publishing a paper so that kind of attitude should be changed so i think that is kind of what uh sugar ganguly has asked don't you think that application-oriented research work is the need of the art rather than research work mainly for academic interest so it is well it is not correct because it is also very disputed things i don't want to bring this out see there is no difference actually there is no difference between application oriented or basic science science is science the technology technology you have to go deep science and one day today's gift science will be bigger basic science will make the the applied science for tomorrow i will give example like when phosphorus status 5 individual was discovered it was published in science but later it is being phosphorylases fiber inhibitors become a drug the background or drug viagra agra becomes economically successful so in the sciences scientists didn't discover phosphorus by inhibitor and that becomes aggregation benjamin benjamin franklin benjamin didn't do he didn't try to change the economy of the world he was just trying to capture electricity in his kite and that changed the world so there is no actual difference between applied certain basic science into good science and good science it will automatically help you by that sense so we can take two or three more questions if you don't mind uh kalpana singh wants to know though csiro announces a lot of activities for school students rarely directed but they are rarely directly conveyed to the schools can something be done to improve communication between the two agencies no it's not correct we have no use of advertisement with announcement and we have a live visit just few months it is stopped but is in the internet in our website we encourage children to visit our laboratory from nineteen eleven twelve college boards college university students csr it has a lot of policy like this and it is very open and we do lecture or scientists give lecture motivational lecture main occasions in our foundation day and many other days so it's not correct i think you are not well informed you are always welcome to visit our laboratory your open day and many other occasions which we which keep with us inform this what size csr is doing i think okay another one is from one of our own in the organizing committee shaun akshaya wants to know do we envision to move to a world dominated by robots if so does artificial intelligence uh will artificial intelligence be able to replicate the complexities of human brain and can be used as an alternative yeah i said they're difficult to predict now i'm not a prophet but that is possible many things are so possible ai can do many things so we can hack your view ai can hack our algorithm our brain what we are thinking what we are doing it is possible so ai has unlimited capacity okay thank you sir i think we'll uh stop now and if i'm sorry if some of your questions have gone unanswered you can always email us if you want yes so thank you again sir for this wonderful talk i would now like to ask our request our convener professor inari banerjee to give the board of thanks and finish the session thank you very much thank you shinjini that was wonderfully moderated and thank you to the entire team uh who is who are working literally around the globe to bring this to all of you um a few hundred people youtube platform and many more will be watching and thank you so much for such a wonderful and thought-provoking lecture that you just gave so i was listening to all the questions and uh rakesh has asked some really interesting questions and everybody has asked different kinds of questions and you have fielded really nicely so my special admiration for that and all the participants i think uh today's speaker had uh opened a lot of uh you know debate so there can be opinions and there can be opinions i think uh what uh professor bondo mother was also trying to do is to uh make you think in those lines right i don't think any opinion it can ever be the only opinion and the only solution so i think as a teacher and as a scientist what he has been trying to do through his lecture and through the different examples is to make you think so you know very smoothly he has taken us over a journey uh and he has given us perspectives but actually he is sort of nudging you and uh you know exciting you very delicately that is what he's trying to do he's trying to make you think so i think that has been a wonderful exercise for us all and i hope uh you will come back and tell us about your science research also so with that we come to an end to today's session thank you so much thank you very much great bye bye [Music] you you you you you you you you you
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