Empower your logistics business with a nurture marketing strategy for logistics

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so moving on so when we talk about there's about a big what is what it is well let's talk about one of the things that we should talk about let's talk about scenario-based virtual marketing k so scenario-based virtual market you may have heard this term before all that andrea swain because we started to roll this out to a lot of our clients in talking about scenario-based nurture market to really want to take it away on that one sure sure I would say the most common type of not you know that we say is you know when someone goes out of thumb one goes outside and you start that drip on there and you continue to drip on them and continue to just on them and turn on the trip on them so what we've seen in service based business is that it when a sales rep get and boiled that you can automate more of the sales basics with your scenario based in richer marketing so what that would be you pre defining your business what are some scenarios that might happen you know for example that you know you like how did you make the customer maybe maybe they met maybe you met the customer at an event or elite i should say yet maybe you met them at an event or you know they came through a specific granny's age or you have a specific type of phone call that you know if let's say you sent them a proposal but they but they haven't pulled the trigger yet so all of these are our scenarios and what you can do with our CRM I start your friend that we promote and and many of the other CRMs out there is you can build automated tasks that fit into many scenarios and and by doing so it really tailor and customize the content for the specific scenario that the contact is on you know whether that freak you know all the things that were taught about the frequency the actual content that would be style that would be know how are you gonna what you're going to use whether it's print or social media or texting 10 min phone call all of the different mediums that you can use you can tailor that based upon you know you know what we refer to as a scenario so how the person what scenario that person fits into okay so what's what we consult with the client based on the discrimination ER Germany can bang what's a typical number of campaigns that typically come out of the average organization well out it up kind of a loaded question there's well you know there's no one silver bullet for any for any company we've definitely seen that you know variety of right of different different scenarios I mean it can be as low as a handful in six or so and convenient you know 20 31 border just depending on how granular you want to be and I would say the variety of the front excuse me the ride different client types that you get I mean if you have a number of different services and different articles that you're that you're going into if you do you can that really expands out your your different scenarios we found that it's not really until we check with a client about we had a first initial meeting about how they put their clients into the system or where they get leads or how they they really don't know how many nurture marks narrow base virtual marketing campaigns that they may have going on in their business this is how this is actually probably a great time for a shameless plug on or consultant services guys um well this is one of the values that some of our current consulting clients have really loved about us as direct business marketing the idea that we sit down with them and identify not a new league what are all the possibilities that can happen here what are the different story if this scenario happens what are we going to do that's right what we're going to do and I think drew obviously spends a lot of time with some of our clients in these scenario-based things I know grassland heads as well and this is maybe one of the most valuable pieces that we can offer a client is the coping with a nurturer campaign to say well what car all hospitals have you thought about this and I'm on that yeah yeah true hero stays over imager no I couldn't can you say that again oh that's a year ago say something the same time no I was just agreeing with with Dustin that you know part of the benefit you know there's in any sort of marketing there's the actual tasks of doing you know writing the like take a nurturer marketing campaign there's the tasks that go into it you know you know writing the text messages right of the emails what are the scripts and the phone calls that we're going to have you know how are we going to program the CRM i think that there's one thing and we get caught up in that because now that's a big piece but like dustin said ginormous piece of it is the consulting piece of saying well what are we actually going to do is deciding what are we going to do not only executing and actually doing the tasks that need to be done but deciding what those tasks need to be sure yeah good that's very good information hey well we'll wrap it up now we occupied a lot of your time I'm registered shines on with and your problem CTO drinkers marketing and dust to pick on coo object visit marketing until next time thank you very much for attending and we will chat with you all later you need to get content review grebocin and direct business marketing gra ni s 0 n @ direct business marketing com and we'll talk to you later thank you but hey this is Granderson shine chief marketing officer here at direct to business marketing have a slight change of for you regarding what word testing at the end of our videos I'm going to change it up to the annual nurture marketing campaign I want to give you some information on that show you how to get it you should have one of these operating within your business as a nurturer marketing campaign alone with some other ones let's talk about the annual nurture marketing campaign go download it right now at direct business marketing com / nurture again at director business marketing com / nurture