Nurture marketing strategy for marketing

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uh now let's let's go to the next topic which is about the different types of nurturer campaigns so different types of nurture campaigns Dustin what are some of the different types of nurture campaigns that we Institute well we've already spoken a little bit about uh email nurture campaigns and that is a fairly popular one in part because it's it's incredibly easy to automate right but there are also nurture campaigns whereby you might call a client um and that's especially true in the service Industries um and we also see nurture campaigns via postcard where you're sending out a a mailer or something a pamphlet a postcard a letter whatever to facilitate that relationship you can also nurture via social media you know in in many ways social media marketing is just a kind of a new age way to nurture uh you're building a relationship with with your clients on social media so um I know it has its own name but the truth of the matter is the social media marketing really is a nurture campaign if you're doing it on a regular basis right so it's not nearly as easy to automate if you're doing it correctly but uh that has certainly been one of the most popular uh ways to nurture uh your list in in your potential clients uh in this day and age and then and then we take those one of the things that we do is that we take those different mediums and we bundle them together into uh you know based upon where the where the lead or the client came from so for example we might have uh an annual nurture campaign that runs you know monthly all year long and and that might be a combination of phone calls social posts snail mail email marketing and we bundle those nurturing campaigns up into you know just kind of uh an annual nurture campaign or um you know I would say the one that's the most common uh nurture campaign that people tend to understand and do would be like the new lead nurture campaign where you get a new lead in and you're gonna quote unquote drip on them until you know they've become a a client you know so there's different you can take your nurture mediums and then combine them together into a nurture campaign just based upon you know how that contact is interfacing with your business whether they're a new lead or an existing customer or or maybe you're just doing it annually as uh updates to um you know your industry or just you know being social like you know Merry Christmas Happy New Year you know those types of nurturing yeah yeah but that's where the CRM plays a good part into dissecting and what do we call it the uh um uh contact regular lead wrangling whatever right so you do have everyone who should get the merry Christmas and happy New Year all that good stuff and then you have the new clock the new lead campaign once a new lead comes in they get on a certain campaign or a call campaign you have a new client campaign okay what does that look like when you bring up a new client onboarding process now they're going to get they may get emails on how best to use that product or service that you just sold them hey thank you for purchasing this product hey this here's how to get the best use out of this particular product set up set up expectations on what's going to happen there you go exactly right and then you have you know the the other aspect like Dustin talking about the email campaigns that that filter into all of those so choosing the medium again this is where your CRM can definitely come into play because now you can take certain lists and only send emails or whatever to that certain list and not have to be given to everybody so everyone doesn't get overwhelmed with emails or other content points right yeah and I think this is where you know a workflow diagram is very helpful um you know because especially for New Leads or new clients you can get complicated with your workflow or your nurture campaign because maybe you have a campaign for a new lead that's never been contacted okay you're reaching out to them via phone and via email and they've never responded and then once they've responded maybe they transition to another nurture campaign where you're just more fostering that relationship as opposed to looking for that initial contact so I would encourage people to diagram it out um you know for me as a visual learner it helps to die you know make a diagram using you know a diagramming tool what's the best way to handle those leads that have not converted meaning that they're on your list but they haven't converted over to either a paying client or something like that yeah what's the best way to handle those leads foreign go ahead Drew I was going to say it just depends on your business I don't think there's one Silver Bullet goes to what Dustin said earlier like you need to know your industry and know you know how many touches is too much right yeah and some of that uh you know there are General ways to handle uh turning a lead into a warmer lead or turning a lead into a customer certainly you can send them a nurture campaign that that grabs their attention or possibly gives you another opportunity to capture their user information and not you know just an example from one of our clients uh we may we may have a a realtor who is dripping on people that are looking to sell their home but one of the campaign emails we'll send them in a nurture campaign might reference hey if you're thinking about selling here's some homes that are on the market well then we're going to capture them in a different list as well as a possible buyer of homes so that's certainly one way to strengthen your relationship is find find other verticals within your own business that they may also be interested in hey this is Grannis and shine Chief marketing officer here at direct to business marketing I have a slight change up for you regarding what we're discussing at the end of our videos I'm going to change it up to the annual nurture marketing campaign I want to give you some information on that and show you how to get it you should have one of these operating within your business as a nurture marketing campaign along with some other ones but let's talk about the annual nurture marketing campaign go download it right now at directprisesmarketing.com nurture again at direct2businessmarketing.com nurture