Empower your non-profit organization with a nurture marketing strategy for non-profit organizations

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today's video article is 11 possible marketing strategies for nonprofit organizations all nonprofit organizations Market their services and programs in some manner this can range from emailing an electronic newsletter to posting an ad on a highway bulletin board whatever marketing strategies nonprofits choose to employ they must always be conscious of their marketing budget this article provides 11 possible marketing strategies nonprofits can use depending on their budget number one send information to targeted groups or everyone on your mailing list sending information to people via regular mail takes more time than email as you have to print letters and stuff envelopes and there is the expense of stamps however some people may be more inclined to open regular mail versus an email message in addition if you serve the elderly some of them may not own computers or are not computer savvy even if they own a computer they may still not be comfortable with receiving information via email number two send information to targeted groups or everyone in your email address book although this is a much faster and cheaper way of disseminating information not every everyone opens and reads their email especially if they think it might be St spam you will want to make sure that people whitelist you or include your email address in their address book so your emails don't end up in spam number three use your newsletter and website to Market your programs and services the more people who subscribe to your newsletter and visit your website the more effective this strategy will be but how do you get people to subscribe to your newsletter how do you get people to visit your website of course your website address can be listed on other marketing materials such as your brochure but what about those people who have never received a brochure you might want to advertise your website to a larger audience via the radio or television but this could be too expensive an alternative might be to contract with a search search in optimization or SEO professional to get your website ranked high on Google and other search engines number four develop a list of groups and organizations that include or work with your potential clients once you have done this contact them and ask if they would be willing to let you give a presentation to their members or staff respectively number five present and or exhibit at conference conf es which conferences do your potential clients attend or do other service providers who already work with your potential clients in some capacity attend once you identify these conferences contact the conference planning committee to see if you can present and if they allow exhibitors if exhibitors are allowed there is generally a fee so you will have to make sure this fits in with your budget exhibiting at conferences can be a great way to reach a lot of potential clients and service providers who can refer people to you number six develop a social media campaign today many organizations are using social media as a way to promote and Market their programs and services you will need to First determine if social media is a good way to reach your clients and other stakeholders if you decide to engage in social media you will need to explore Which social media sites would work best for your organization some common social media sites include Facebook LinkedIn and Twitter of course there may be some sites that are local as well if you decide to use one of these sites you will need to develop a campaign to keep your site updated to attract friends and supporters to develop meaningful relationships with these individuals to announce new services and events ETC number seven post ads in magazines journals and newspapers identify those magazines and journals that cater to the needs of your clients or those professionals who provide services to them this would be a great way to Market your organizations programs and services you can post an ad in the newspaper but make sure it is in a section that would have a better chance of reaching your target population for example most newspapers have a community section that generally highlights organizations and their respective programs and services number eight work with the media radio and television if you can develop a relationship with the media they can provide a lot of exposure you might be able to get some radio exposure free of charge especially when they are doing public service announcements exposure on television usually costs money nonprofit organizations may not be able to afford an add-on television but it is worth investigating as sometimes television programs need to fill airtime when they don't have sufficient paid sponsors in addition someone on your staff or one of your board members might have a connection with a radio or television personality that could benefit benefit your organization number nine post bulletin board ads most organizations purchase ads on bulletin boards to grab people's attention as they drive to and from home work etc although these types of ads may be expensive they can generate a lot of exposure for your organization we have all seen the quit smoking ads on bulletin boards these types of ads tend to stick in your mind as you see them almost daily number 10 Market your services and programs through annual fundraising or other organizational events the more exposure you can get for one of your events the more effective your marketing efforts in this area will be annual events like wathon and races like Race for the Cure and cookoffs provide a lot of exposure for nonprofit organizations also if you can get a radio or television personality to MC your event you can use this person to draw a lot of people to your event number 11 canvas neighborhoods if there is a specific neighborhood that serves your clients such as neighborhoods with lowincome individuals you might want to go door too and talk to people or leave information about your organization and its programs and services on their doorstep or in their email or in their mailbox it is important to note that this video article only identifies 11 common marketing strategies whether you observe how other nonprofits in your community are marketing their services and programs or conduct research online to explore other options it is important to select those strategies that work best for your organization while adhering to your budget I am an executive and life coach and non profit consultant although my Niche is to partner with nonprofit professionals to maximize their resources in a competitive environment I am always passionate about working with all individuals who are interested in creating positive changes and either their personal or professional life the screen contains my contact information the name of my business is created coaching you have my business and fax number there my email address my website address and of course the addresses for both of my uh blogs so if you would like to resolve an issue achieve a goal or make a change today please don't hesitate to contact me have a great day