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the first second of your video on social media is a staggering variable of its chance of being successful first second because as you know so what then has to happen at because in a second nothing can really be accomplished it seems like not but tonight when you just happen to like look through your phone pay attention for a second be like yeah like a second or two I got the like I don't care I don't care I don't care oh pretty person I sto oh uh loud noise oh visual the thumbnail like you'd be surprised it's real strategy but then the next 3 to 4 seconds really matter because you really like that first second gives you aund of a hope and then the next 3 4 seconds really can either hook him or not attention is the number one asset I'm here with one of the smartest guys in the room whatever room he's in Gary vaynerchuk is kind of a legend at this point um he is the CEO of Vayner media uh he's the chairman of Vayner x uh he's probably I would say the leading mind on what the [ __ ] is going to happen next uh I I I think I just kind of summed it up um he's got something like 45 million followers across his platforms 300 million impressions every month he's got a new book out it'll be a bestseller just about every one of his seven books has been a bestseller this is the seventh day trading attention how to actually build Brandon sales in a new social media world as an old media World guy I'm excited to talk to him Gary how you doing my friend I'm well brother you look great by thank you I'm trying 67 it's no joke you really look thank you J thank you meanwhile let's talk to what are you what are you giving what are you giving people stress instead of taking I don't you know what it is I'm not in the agency business anymore that's why like I don't I don't have to sit those three and a half hour client meetings when I know how they're going to end in 90 seconds and I want to blow my [ __ ] brains out you know I literally was just in a meeting two hours ago and said to a client the reason I usually leave meetings is if I already know the outcome what am I doing here and you always do and by the way meetings that's like they're like particles and atoms every I love when they schedule me two hours if you scheduled it for 15 minutes Not only would you save an hour and 45 minutes you'd probably get better faster more linear thinking oh my man we are really alive I've always loved you but boy does that one hit I really believe actually just to give people value here I genuinely actually believe this without hyperbole I believe almost every corporate meeting is double the size of what it's needed is time and people time and people by the way it's why I have a lot of I do a ton of 15s and in in many environments including my own career for a long time those were 30s and look when you're trying to accomplish things and get things done that adds up in a very nice way let's talk about the most important thing first what do we think about the Jets pick last night I was pumped you know last night was a tricky night um the Knicks lost to the Sixers so was a littley on that but the you know I have a sports agency Vayner Sports and we we recruited Olu for two and a half years so we know the kid inside out I think he's really good I'm super pumped with P that's great that's great one other just quick political thing because we're not going to talk politics but you were born in bellarus you immigrated over here in three years and just thoughts on what's going on in the Ukraine are just from a guy who's just kind of comes through that region you know bro you know what's so crazy like I was a really poor student which was rare by the way for immigrants coming to the US during the ' 80s in that era um but I was always very good at history I got really good grades in it by far my best grades besides gym class I was a Gym Class Hero um and uh by the way they didn't even give grades in [ __ ] and Jim it was like pass or fail hold on get it get it get me this please if you don't mind can you grab it it's the top one I'm gonna show you I know this is probably audio pod no it's video also it's video also Noe nope the other wall the other wall closer to no right there you go that one top one bring it yeah I I need this this is very important I'm sorry everyone who's listening but I just grabbed my report card from high school Jesus D is really small print but I'm going to show you there's only four A's on the report card in four years of high school and they were all G amazing well good for you my friend that's something to be proud of I love that you still have that rep you should be proud of it so anyway to answer your question look the world has always been complicated unfortunately one of the man when I tell you I love humans I love man I loveable man I love humans I really do you you've gotten know me through the years I'm I I really like like but unfortunately it it's been proven over time that humans do have an incredible tribalism and are deeply ingrained in trying to find ways to not like each other gender race religion I mean even now what going on generational Warfare like you and I didn't grow up in an era where Boomers hated gen Z like to make gen Z and Boomers go at each other the world has a very good way of getting us to go against each other and I like it when it's silly like the Nicks and Sixers and I hate all my Philly friends for a couple weeks yeah that's that's good stuff that's silly stuff that's you know that's fun banter but unfortunately people take that to real life stuff and so what's going on I mean you have incredible wants and needs of of a small group of individuals to recreate Empires to find reasons to hate um all grounded and deep insecurity and it's it's a it's it's really too bad and you know to segue into what I know we're about to talk about it happened twice again today and it happened 12 times this week you go into these big meetings you and I were fortunate when we were running you know when you ran your agency where I'm at now most of the meetings you're going to have are with CEOs and CMOS and like it's the big wigs right you're in a lot of meetings but you're in a lot of meetings with the big wigs and when I tell you and a lot of them become your friends just like three your career and you know the first five 10 minutes as you get the you know back to wasting time in meetings people settle in and right away they're going into the politics of everything of course that's the era we're in it's more like the 60s but it's funny I have these CEOs and CMOS of the biggest five Fortune 500 companies in the world spend the first five minutes as they put you know milk in their coffee talking about how God we you know Tik Tok should be banned or you know social media or like you know all this stuff of like the power of Facebook Mark Zuckerberg this or Elon Musk this the power of changing people's perception on things with which is what Marketing in comms is so the first 5 minutes Donnie they tell me that these platforms are too powerful must be regulated or shut down and I see you know where I'm going and then we go into the meeting and they're like ah Gary I don't know if we should be investing that much into social media feel like like you just told me that social media is putting the Democracy of America one of the most powerful things in the world on its knees you don't think this sells lipstick that's amazing they still and that and I will say this only because it's like an honor to say it on your show given your career I'm even not surprised but it is very clear as we sit here today together organic social media creative organic social media creative def finded organic you're talking about what people are posting their own stuff that they created you know but Coca-Cola and BMW and Donnie deuts and Gary bayuk and the Knicks the post the organic creative creative not with paid amplif like you and I grew up with with where you make a good 30 second spot and then you pay media toy that will drive it the organic creat content will drive it is now the most important skill set and variable in all of marketing and when I tell you on a good day Donnie at a at a church and Dwight at an Audi at a pick any of them Toyota on a good day it's the 25th most important thing that these companies think about and that I'm actually shocked you know I'm out of the business because to me it's almost such obvious price of Entry at this point like I always used to think I think back to presentations I used to give and you'd start with you know the strategy and everything then you'd show the big TV campaign then you go into newspaper and at the very end it's like okay here's the soci and I would assume it's completely opposite at this point like if I was running an agency I would always start with the granular with the I mean because that's just the [ __ ] world yeah but you were also good at what you did meaning you know you and I even though we ended up having different chapters in our careers on the Madison Avenue game I believe that our this is why I think we've always kind of intuitively and then we got to know each other more we just care about where the attention is yeah like when I think back to the big idea right that's actually where we first met that's where you that was was that your first TV appearance big idea yes I love I'm very proud of that I'm proud of that that's a feather in my cap I was very honored to be on um that that when we you know that I remember watching watching from afar and I'm like this guy gets it like he was smart enough to be on this plat that's the that's where all the business attention was and and you weren't an ad you were the actual content it's funny one of the things that you would get a kick out of people say to me you know at these stages at can lions at all this stuff our industry stuff uh Gary I get it I get it but man people still watch sports bro on TV you watch sports Gary I'm like I'm like you're right I do I'm like but I don't watch the commercials right I think the Super Bowl is the most underpriced ad in marketing right now today because it's the only [ __ ] place where people lean into the advertising and and and beyond the obvious exponential that you get in everything it's it's it's literally it's the day America not only doesn't turn away from pising leans into advertising and it's the only time it happens and and by the way it's [ __ ] as far as the award shows and everything else completely different completely different yeah that's right the the the best ad in in television is the Super Bowl the worst said is the Grammys the Oscars and the AFC and NFC Championship game yeah because you're you're paying you're paying you know not Super Bowl dollars but second second best of Super Bowl dollars and it's being consumed like an adir on any other day like you're watching CSI that's right that's right and so you know it's it's you know these are the things but what's interesting is everybody is really missing what you and I think what came intuitive to us which is first you have to know where the attention is and are you able to even get it right the reason organic social just to get very nerdy on anybody who's into this social changed three years ago used to be like email marketing when I was building get as many people to follow you as possible like I did and then a percentage of them would see it yes now Donnie you actually this might get you pumped you might have to decide to get crazy and get eight billion people to know who you are and get like you would be you would crush the new social media World talk about it I'll tell you why if you never even created a social media account for the last 15 years even though I've been screaming about it tomorrow you create an account and your F first piece of content could literally reach millions of people if it hit with the audience so how does that let me ask you a question is because I am on social media not to your extent but I have a nice following and some of my stuff just connects you know and all of a sudden I'll get you know 50,000 likes and other times it'll be you know 120th of that and I and it's not and I always go okay is this cont that is I think people are always looking for a secret sauce formula and basically you're saying there isn't it's all the play is the thing what I what I would say is there no there is I mean by the way that's the main reason I There's real strategy behind it but like look I think nobody's been I'm not sure how many humans on Earth were more pot committed for the last 15 years to figure this thing out right and every day I miss on things that I would have thought I would have hit on so it's humbling which is amazing which is a great way to play a game it's like it's like golf right I think of social media it's great anergy great analogy right you're play you're playing against yourself yeah and it's a and it's a tough game and you think you have it beat you hit an amazing shot down the Fairway and then you're in the [ __ ] rough and you're all [ __ ] up right you know I view myself as like a top golfer in the world that didn't make the cut at the master because I had a bad weekend right like it you know it is humbling that being said of course people stumble into luck of virality and things of that nature but just to take a step back before I go into detail for every marketer which I know a lot of will listen to this it's really cool that there's so much science and art behind being great about this and most people mail it in as matching luggage to their campaign and so my framework that we believe in is pack platforms and culture so if you don't understand there's seven or so major social media platforms right Facebook and Instagram Tik Tok YouTube shorts Tik Tok for now we'll see what happens Here YouTube shorts um snap chat um LinkedIn is a place where you could go bananas right um and all of these platforms now have for you Pages just like Tik Tok did meaning their algorithms are now extremely over indexing towards the individual Merit of the individual piece of content let me give you one immediately Donnie I think this is going to change your your social media game I am surprised but I'm going to really push it it's going to be such an aha for you and everyone who's listening the first second of your video on social media is a staggering variable of its chance of being successful first second because as you know yeah yeah so what then has to happen had because in a second nothing can really be accomplished it seem it seems like not but tonight when you just happen to like look through your phone pay attention for a second be like yeah like a second or two I got to like I don't care I don't care I don't care oh pretty person I stop oh uh loud noise oh visual the thumbnail yeah like you'd be surprised it's real strategy it's you know but then the next three to four seconds really matter because you're really like that first second gives you a hund of a hope and then the next three to four seconds really can either hook them or not yeah so what giv tips for somebody out there so what are the important and there's no simple formula but first second first four seconds I'll give you one right I'll just go through it right now in my phone on the spot because it's fun doing this with you like really being a practitioner I'm just opening my Instagram for example right now and like the first thing is like a maybe a trade that something just happened sources the 49ers have listened to calls for gibo S okay so now like that blue update yeah like when I opened it my eye went right there the blue like this you're GNA love this it's you know what's so funny when people really listen to me in advertising like the ogs that are still in the game like you know it's funny they let's say very senior people coming from very big companies that are coming here for the first time time a lot of them come with cynicism be like let me see if this is all [ __ ] right and they're like I start to open they listen for an hour and they're like wait a minute this feels like very tried and true I'm like it is I believe in the principles yeah like when I look at this I imagine myself in the 1957 like in Madison Avenue going over someone saying move that because it's not going to hit in the New York Post tomorrow because you need to when they turn it you got to stop you it's print advertising yeah the the first second is print advertising that's a great analogy and so more like the way this update hits It's Up by the way you if if that didn't have that word update in there you would just it would just be another [ __ ] thing and like you think oh maybe there's something new I don't know about the Niners watch this ironically this video is gonna be of me in a second here we go yep post yesterday Vine right so it starts with elon's elon's post yesterday elon's post yeah those are the first words that wasn't even me I was on someone else's podcast they did a good job elon's post yesterday wow right that this goes back to Jingle copyrighting for radio yeah or or the burst in the ad that it's just we got to get you the first thing that you see Donnie it's really wild the only thing that's changed is the mediums and the and what ended up happening is now you have an entire industry at the droga fives at the wi and kennedies at the Crispen Porters they're they're derivatives of your early era and obvious viously the OG that we saw in Mad Men and they're in this half pregnant environment of like half Mad Men era half overvaluing Big Data don't even know what they're don't even know what the [ __ ] big data is that's the amazing thing analytics yeah what the [ __ ] you talking about so what's you'll you'll appreciate this analogy I think right now current Fortune 500 advertising looks like vanilla Frankenstein I call it vanilla Frankenstein because it has all these particles that are disjointed they don't really understand because it's some of it's new tech some of it's yet like old school they work up brand everything's got to be on brand which means it's the opinion of three people in a boardroom and it's vanilla if you're gonna do TV first when Toyota does its brand positioning Toyota's current brand positioning Donnie is Let's Go Places right that means as you know because you did this for a living and I've done it for a living that means they can actually come up with anything because in theory Let's Go Places could be physically or mentally right let's go places you can be and that's the good news and the bad news about that Bingo and so it's all vanilla so anyway what my thesis that I'm putting on the industry is look there's seven this is now the television right absolutely not the radio right the television R he's holding up his iPhone okay for those and on the iPhone there are seven channels that matter just like pre there was seven there was seven it was actually that's ironic wow what a great little tipid factoid that we're in the same exact place seven [ __ ] channels and the job of all of us Donnie deuts and Gary V are currently write this SP it are actually trying to be Lucille Ball and Bob Hope like as a personality I'd like to be big on ABC NBC CBS and the brands are trying to do what Proctor and Gamble did which is integrate commercials into form and that's it and the ones that tell the best stories win forever and ever but the problem is Madison Avenue current agency dat tell stories in the format of a commercial for PR or for an award at cam I can I just say this I'm when I was I always said [ __ ] Awards I like I I I I I used to go to client say you're not going to win Awards here the the only thing I care about is in Fe or whatever you know something that's going to affect and when I would see somebody in my office going through Awards books at the time they used to put on I go what the [ __ ] are you doing what are you like I'm going to go CL look at this creative award no no what am I doing for you it's what I'm doing for that's because that's because you were a businessman and you knew if their business was good that'd be good for your business but as you know for creatives if they win an award they then another agency wants to hire aligned interest yes yes right so but my big thing is the problem now is the biggest companies in the world are losing market share because they keep overinvestigation most admir Edelman right independent Global big sure but like you know the the Weber sham Wick the Edelman they sell PR Impressions they're numbers yeah just cuz you got to mention in a newspaper you didn't get 28 billion Impressions you got your name shut up in a newspaper they take the circulation of a newspaper and multiply by 40,000 in case somebody drops it at at a bus stop yeah as if anyone even saw your mention in page 19 of a newspaper what is even a newspaper yeah yeah that's amazing that's amazing so anyway I think that marketing has gone from lots of smart thinking by lots of smart people I would call it mutual fund buying like if you have an investor like you do a lot of thinking you get to a presentation you make a decision and now I think it's day trading like you're buying by the Nano second so let's go back to some new some news you can use we started doing some practical stuff so you're I'm somebody I'm starting up a new business or whatever reason I want to I want to build my personal brand I want to what I now I know okay I'm supposed to go on Tik Tok I'm supposed to go here I'm supposed to go here now you've got every human being in the world playing in the same swimming pool and so what what do the SMART guys do to win they create cohorts they know who you're gonna love this seg consumer segmentation but not 18 to 35 that's ludic more like like let's talk about G like talk about how I do it I know that a certain group I always want to make content for are 22 to 25 year old men and women just getting out of college because I've come to learn through my Journeys very anxious years and I'm going to say it probably skew 65% men out of that group yeah it's actually it's exactly right very very impressive so for me I know I'm making con so if I'm GNA make a video I know I'm going to talk about their Dynamics with their parents maybe hey kids get off the parents payroll because if you don't want your parents to have say in your life at 25 the only reason they have say is because they're giving you money and the second you don't take money from them you don't have to actually answer to them anymore because you're a grown up but as long as you're taking money from Mom and Dad they may have a little more say in your life because you don't want to upset them because you don't want that faucet to stop because I knew who I was making that video for I that video is going to have a better chance of being successful because I'm not just trying to make a video for everyone that was made for that person oh wait they called that targeting back when I grew up you know but but unlike when it was television you would buy Mash because or Seinfeld or Dallas now you're creating the content based on the audience for the data is so much better D you know like you know and now you can Target gender race it's it's unbelievable how you can make this stuff and if you come from that but then the other thing that happens is So for anybody who's listening if you're a flower shop you can literally run $30 on meta Facebook or Instagram on a three on a five mile radius of your store with your content five mile radius so now you're doing Direct Mail Plus television for the cost of nothing Donnie by it's just nothing yeah and you post it now here's where it gets fun it's the reverse of the way we grew up Donnie you post it and the algorithm will take it and it will go you posted it organically if it goes well then you pour money on it so if you're a local business you want to pour money on it right away because look if you have a great flowers video and you're in Short Hills New Jersey but everybody who's watching it is in California Arkansas your business is not conducive to getting that business right you may want to do the paid Media Local but if you're someone who's just trying to build a brand you have a.com and you're selling all over the world your chocolate bar well you're just posting it and if the seventh one does well then you're taking your media dollars and you're amplifying it what percentage of the clients that come in today have any idea about this when they walk in the door I mean they know they know social media and this and that I got to but how many what percent of cents actually understand bre down for you you you'll appreciate this this is why I wrote the book this time we're in a crazy place and this is gonna make sense to you because I know you pay attention in the Fortune 500 ecosystem truly Fortune 500 where where deuts and Bane are PR zero yeah amazing because they kpis they mmm their masmas all the reporting all the justification none of it the systems right it's the it's the it's the upstarts that are that are have it weaved into their formula I'm going to break it down for you from the fortune 50001 to the fortune 5000 call that private Equity back businesses things of that nature 5% it should be way higher that set is missing the mark in the Venture Capital backed cpg direct consumer businesses 30% that's why you see things like poppy that's why you see the Logan Paul and KSI Prime energy drink I'm sure there's been things with your circles people throw at you and be like do you know this brand like these or personalties like Dr Becky right like like these things that people are seeing that are hitting and then the crew that most knows it which is Wild is individual human beings whether they're building it for their personal brand or their very small yeah I would I would go to my 16-year-old daughter if I asked her how to do like if like okay I'm not sure what I'm doing here how do I do this and will she crush is on the sea in PAC culture she knows what's happening she's like Dad this Swedish candy store downtown is killing it or Ralph Laurence you know uh mocha mocha is like or the Cronut or or mad happy is a hot hoodie like she'll know culture what she won't know is that on Instagram right now it's better to post a two-post carousel than a just posting a video what's a two what's a two post Carone you know when you post on Instagram and like there's multiple pictures or videos with post yes yes yeah okay what what she won't know is I'll show you my account you know you look at my account my grid and it looks like schizophrenia yeah but that's what you this is what drives everyone crazy about me from the outside that doesn't know anything about social media they think that this is off brand it's all over no that's brand that's your brand because that's where you're going to the all these different places and you do you you sometimes you're a psychologist sometimes you're a business consultant sometimes you're just a sports fan and mean all the above you know that's right what I also know is that 90% of the content is being 96% of the content is being consumed in the grid individually not people going to my profile and consuming grid that's really interesting yeah aha wa what was that what movie was that from aha let me give you this so like this I also know that I have to use my a trending sound on Instagram and the carousel has multiple quotes because it will show up I know I know that me talking about screen of something CU that picture went crazy from the Nick game so I talk over it this format does well versus just posting the picture I know this one does well because I'm asking people to ask questions and answer questions watch this data Donnie you're gonna love this so this is a post that I've created recently that's really working ask one group to ask a question ask the other group in my community to answer it this post has 2,298 responses the post prior the post prior to it has 3113 right right that people engaging with it shows the algorithm that there's interest which will show it to more people uh for the you're going to love this one for the first time in marketing history the creative is creating the reach yes yes that's well put that's well put you know you know for you and I that's like absur yeah it's a you know there's an iron to the average outside Observer of quote marketing and selling they would probably say oh I think it's the reverse now it's being driven by the system and the pipes and that it's basically everything is technology now and everything is is the media the media is driving the content and ironically more than ever it's the content driving driving the media as you know somebody had to say yes to the Donnie deut show yes somebody had to buy you know you had Donnie uh Deutsch when you were running it you had to buy the media to get that 30 second video of a big client of yours commercial you you you were actually dictating it now it's a complete meritocracy and everybody wants to talk about Mark Zuckerberg being The Wizard of Oz or China manipulating the kids it's a it's a [ __ ] meritocracy people don't want to hear it listen I'm listen I was born in a in a communist country I don't put anything past world powers not America not Russia not not China but what people don't understand if taking it away from politics in the mundane BMW today does not have as the same power it used to with money right now if you're good at making content on social if you understand the principles if you understand the first second if you understand the copy if you understand the tactics if you understand the platforms I'll give you I'll give you one right off the presses Tik Tok excuse me Snapchat has a part of Snapchat that is more similar to Tik Tok okay I'm gonna sign into my Snapchat because I just want you to see it so there's a part of Snapchat right that is called Spotlight that acts more like Tik Tok and Instagram right right right right the organic reach on it is exploding these couple weeks because a lot of kids are starting to get nervous that Tik tok's going go away they're starting to hang out at Snapchat and get used to it will you explain to young people that it's a quarter of a trillion dollar business Tik Tok is not going away it will just be there's too much money there's too much American money there's too much Chinese money it will just be in a different different hands look I will say this it went away in India I I personally Donnie am going to take a different Tech I actually don't think China will if I don't think China's going to allow by Dan to sell it in America I think they want interesting I believe it's in China's interest to create the social unrest in America course it is that's well that's the whole issue yeah uh well guess what yeah for China a trillion dollars is a pimple on the ass yeah no I guess you're right I stand correct d i stand correct you know what I mean I could be wrong we'll see how that's ex by the way that's exactly what as a Geo as a geopolitical enemy they should be doing I I mean it sounds sleazy but that that's what we do we're it's us against them and they're like oh wow we've gotten into the minds we we have in the we get into the minds of young people we're going to maybe we want to incite problems so we're going to give 50 times more videos about Hamas than we are about Israel and get everybody going but and listen as you can imagine this starts getting into territory that like is for over a bottle of wine you and I I don't think people it people jump on headlines and especially in this political environment I don't think people are paying attention to what's happening on Instagram and Twitter and and Facebook and these are US based by the way that's the biggest danger of this whole thing as someone who's born in a communist country I tell my dear American friends that I'm an American it's this you know historical truth this is a slippery slope first you ban something that's a foreign entity that's bad for America and then you ban something in America that's bad for America yeah yeah listen you you you and I have been around the block enough to know like they forget about the briefcase that had the names of all the Communists inside of America and and the Trump right they forget you know we're not we you you not could spend 97 hours on on the politics of all 97 hours but I would say this because I know with us to on this who's showing up for here let me say this for the marketers and for the entrepreneurs for the entrepreneurs good news the companies that Donnie and I have worked for and currently work for are missing the mark they really genuinely are you know we're we've done a great job and built our company but we're still very small in the marketing ecosystem of a puis and Omnicom and the holding companies that there are ungodly amounts of money being thrown directly in the trash by the biggest companies in the world and so for the kids that are listening this is the hugest opportunity ever because you can actually fight with the biggest companies in the world and if you start a pretzel brand or a or a peanut butter or a deodorant your Fighting Chance is so much is a complete bar to entry now there's one thing that's so important that you talk about a lot that young people have done say is authenticity you know you you you can't say oh this one's doing it that way so that's the way to do it that is I think more of the sniff test now than anything else ever they smell it out like you're not going to win and by the way it's not fun to not be your authentic self it's stressful it's boring it's not sustainable you're absolutely right so there's that and then for the Fortune 500 CMOS or cosos or the board members or SE Suite look the activist investors you know this you know big business land the activist investors they're going to figure this out pretty soon yeah that most of the biggest companies are 90 cents of a dollar and they're gonna come in and they're GNA swoop in and so I tell all the Fortune 500 CEOs and CMOS and I talk to them constantly I'm like you better fix this before it gets fixed for you yeah yeah what's the reaction to that usually you know Donnie I think you'll understand this because I know I I know obviously we didn't we didn't cross paths and say time but this is what a lot of people revered about you as well I think when you have the luxury of shooting it straight they want that's what they want because they don't get it anywhere else that is the number one thing they want someone to be [ __ ] honest with them and I think I think I think a lot of the friendships you made and the ones I'm forming now they knew we were right back they knew you were right back then and they know that I'm right now but they realize their system can't change I I met with two two people retiring from two of the five biggest cpg companies in the world this week separate companies they don't know each other they're both in their last six months for years they would I didn't really I didn't know either for years they told me they wouldn't even consider working with me because it seemed too crazy this that the other thing and they're like it's so ironic isn't it now Gary that I'm here in this office with you because I'm asking you for help for my next chapter because now I need it to actually work it's not it's not just line items anymore and for the next meeting and I I don't have the patience to explain to these 90-year-old board members why we're moving all of our money in this way so and now now it's got to work that's amazing that's great when Merit takes over people go to social media when politics of corporate America take over people do television and billboards you've been a real Advocate you talked about young people particularly young men there's a lot so many so much Dad in study today about the disinf Frant young men and and all how things are stacked against them uh my good friend Scott Galloway just wrote a book about how the transfer of wealth going in the wrong direction and what's your feel give me your give me the optimistic side of what you're seeing with with young people the optimistic start side is very optimistic but it starts with Incredible accountability there is not a capable young man Andor woman on Earth in the world we now live in where there's less barriers stopping you from what you want than ever that won't get there on Earth Donnie the biggest issue with young men if I'm going to stay in the pocket of your question especially in America is their entitled as [ __ ] yeah brother I see killer 25y old guys who are Hispanic black white asian Indian crushing right now Donnie yeah but they all look the same their mommy and daddy didn't make it so goddamn easy for them we had the luxury we had the luxury of being hungry you know 100% And even if we had like you know we grew up in an era where even if your parents had it solid they made people they made you B they were yeah I grew very comfortable but my parents didn't give me [ __ ] I mean they gave me a great educa access to a great education and you know then they were like figure it out you know um yeah because they were smart enough to know that even if they were gonna hook it up if they just gave it to like remember in our era people borrowed money from parents borrowed yeah yeah right that was a very common thing thing right you would borrow you know You' get married and you'd borrow a little money to get an apartment and and you'd pay your parents back yeah yeah that is a foreign you know that's an incredibly foreign concept that doesn't exist that doesn't exist I would I wouldn't think to do so how do you so what's the talk you as a dad now so how devoted you are to your kids y I've I'm GNA give myself a solid a minus as a dad and where I've where I don't get an A is because my kids are have daughters they're entitled and I they're they're great kids they but they've grown up a certain way and I don't know how to I I put some of that toothpaste back in the B toothpaste back in the too yeah that's it look I say to all my friends and I've gotten very fortunate I also live in an environment where my I mean I came to this country lived in a studio apartment in Queens with seven family members now I go to courtside at Nick game I mean that is a I had the pleasure of sitting next to you and yes that's right we are those your seats or you move around I move around um I'll see I'll see you game five I can't wait boy I can't wait um I tell all my friends that have been for especially you know who you can imagine this will make sense to you I have so many friends because they know my story and I know theirs the ones that really really didn't come from much as you can imagine they really struggle with this conversation cuz they're petrified of it and I just tell all my friends I'm like you can't environment you can't send your kid to Africa to build a school and think they're going to have you know gratitude and humility like all you can do is raise kids that have good principles and you continue to remind them that it's not their money I don't think there's anything else I think you know you want them to be good human being because I start with good human beings that's your M your main job is to be a good human being second job is to do your best in school we'll go we'll figure everything else from there I I say I you know I have a different thing with my kids I can't [ __ ] I put out 48 million videos that's school doesn't matter to school I'm like be self aw my daughter is annihilating it in school and one of the toughest schools and and I'm like so proud of her I just want them to be honestly to be frank I want them to be passionate about some their life the way I am and I don't need them to be an entrepreneur they could be a nonprofit worker they could be a farmer they could be a hairdresser they could be a coin Trader I don't literally happy but please have passion do and I think what you probably teach go to such a big part of you is is giving back and caring and and like so much of your content it's real it's I'm going to go back to authentic is and I when I see you talking to young people at conferences and you see like you [ __ ] care you want it to work for them you're not out there selling [ __ ] you're selling them and them on themselves um honestly you'll appreciate this because I know you're the byproduct of good parenting as well I got really [ __ ] fortunate in the parent I did to I was two for two my mom was two for two I was two for two too and and I got it in the right order I got my mom hardcore for the first 15 years because my dad was working in the liquor store building the American drink himself so I got all that all that love unconditional love but my mom held me very accountable like if I got out of line seea yeah yeah and then my father I started working in the liquor store every weekend every summer vacation when I was 14 and I got the hard work the kind of like like just the like the tenacity and I'll tell you what my dad did I I like giving him this Rose I had so much Gift of Gab like you right that when I was nine or 10 I could sell any forget about kids I could sell any teacher and parent on anything I wanted accomplished and you and you don't know how to calibrate that power and what my father did for me at 14 he scared me straight on the following your word is bond and no embellishing I remember this vividly I want to give my dad some flowers he C we were we were we wrapped up the day in the liquor store 12 hours I'm [ __ ] 15 12 hours 9 to n in the store on my no lunch no breakfast like immigrant [ __ ] he told me when I got there you need to send sell this Kenwood chardonay he told me what to sell right he's like I gotta move some cases this I'm like I got you dad I was me right yeah we get in the car at 9 [ __ ] 15 to drive home close up the store put the money away he goes how many uh how many cases did you sell I'm like Dad I crushed today I was like I sold 29 cases okay next day Sunday I didn't work in the store or it was a Sunday Monday my dad in the I'm sorry Tuesday I remember Viv Tuesday not even the Monday because I didn't see him that morning and he came home light after I went to sleep Tuesday morning because as I was going to school and he was going to work he came up to me and scared me shitless he goes when I ask you how many cases you tell me the real number you didn't sell 29 27 no no it wasn't even that close he said you said 19 and a half what happened is I was gifted gab embellishment man then he start to believe your own [ __ ] and you actually probably even T yourself into I thought like I was trying to trick I just thought it was 20 I didn't care to the detail and I would always shoot high it was like you know that guy like you know and it really helped me because I I do wonder if I didn't have my father and I didn't have him from 14 to 18 when I was still moldable that would have I been a worse version of myself a little bit more [ __ ] a little bit morees so you got you got you got you got from both I I got from both also I I pinched myself I just lost my mom a few months ago but is G I'm gonna let you go because you got your son's basketball game exactly what a pleasure talking to you you're one of my favorite guys around you just you [ __ ] you just [ __ ] get it you're just you're decent Soul you're loving what you're doing and it's I get pump talking to you the book is day trading attention how to Au actually build your brand when sales in the new social media world it is a must read I don't care if you're a expert or an ex expert like me or you're just starting out building something you need this book this is a a mustre book Gary ve stay well my friend I'll see you at the next game all right [Music]