Nurture marketing strategy for technical support

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in this video we're going to talk about a seven-day lead nurture email sequence that you can apply if you generate leads online so if you generate leads and people fill out a lead form of some sort on your website this is a great campaign to automatically trigger to nurture those leads over the first seven days [Music] so let's jump in what i want to talk about is four emails that you can send over the course of a week so seven days after somebody fills out a lead form on your website so maybe you generate free quotes maybe you do free estimates free consultations whatever it might be on your website you have a call to action and a lead form when somebody fills that out that's what needs to trigger this email automation campaign and so essentially what's going to happen is as soon as they fill that out they start receiving these emails in an automated way over a seven day period which should help support your sales process build trust build confidence and ultimately hopefully lead to more sales for you and your business and your sales people so let's go ahead and jump in and start talking about these four different emails when they're sent and what contents included in these emails so before we jump into email number one i do want to talk about some general concepts with regard to your writing of these emails number one make sure that it's personal it needs to be conversational so that it's easy to read number two make it short and punchy keep it simple keep it short less words is better than more words a lot of times people don't read a title wave of text they're going to read just the headlines so keep your email structured in such a way that your content is easy to read and consume it looks good on the phone so make sure you always test your content your emails on the mobile phone and put yourself in the customer's shoes when you're writing your content what would be engaging to you and hopefully lead to more sales the whole goal of this content is to make it convertible so that it can help you generate more sales so don't be too wordy be personal be conversational be short be punchy be fun match your brand voice all right let's jump into these emails email number one is to say thank you and set expectations that's the goal now email number one should be triggered immediately and sent immediately after a lead form is submitted so in terms of timing it's sent right away it should go immediately to your prospects inbox and it should say thanks for requesting whatever it is that they requested show them that you appreciate their interest in your business number one number two you want to set expectations and what i mean by that is what can they expect to happen next should they expect a call within the next hour or day should they expect to schedule the appointment on their calendar you know what's the process help them understand that so there's no question marks what you don't want them to do is go look at one of your competitors because they're not quite sure if you even received this lead form what the next steps are how long they're going to have to wait so specifically tell them what is going to happen next and set your sales team or your sales person up for success with this email so the goal email number one you send it right away you say thank you and you set the expectations for what the next steps are email number two which should be sent day two so it's the very next day second day and what email number two is and what it's for what the goal is is to build trust trust is critical to sales so right away the very next email they should receive is an email that's building trust so you might start the email with something like why customers choose us and then highlight some recent testimonials some reviews highlight your overall reviews and that your reputation is good highlight maybe some customer stories some case studies is a good way to do that and then also highlight some of your awards and accolades one of the best ones is your years and experience maybe even highlight some members of your team and their experience and their success stories essentially what you want to do is set a firm foundation that your brand is a good brand to choose you are a brand that can be highly trusted so think about the content that you can create in this email that achieves that goal so that the prospects that you're working can check that box off that you're a trustworthy brand email number three should be sent on day four so you give the prospect a day of breathing room between email two and three so on day four they receive email three and this email the goal here is why you you want the prospect to understand hey why you between you and all the other companies that do what you do what makes you different why choose you how do you compare to the competitors and what is the advantage of choosing you and some additional content that might be good in this email is maybe your story maybe why they choose you is simply because they just appreciate your story more it's more inspiring to them maybe you do things to support the local community maybe that's their why in terms of choosing you you know what do you do that makes you stand out that people can buy into at the end of the day because a lot of times your prospects are not just looking at you they're comparing you and your competitors they're maybe even getting phone calls from your competitors sales people at the exact same time this is all occurring so what you want to do is answer those questions that they might have between why choose this brand and that brand you're giving them ammo here so that they can stand behind their decision of choosing you that it was really the best decision and it gives them confidence to want to move forward which is going to just drive more sales for your organization and email number four last email should be sent exactly one week so seven days after that initial lead form was submitted and in this email the goal is to create urgency so you might start the email with something like hey it's already been a week since you requested our information or whatever your lead foreign call to action was reinforce that that it's been a week the goal here with creating urgency is to highlight their pain what pain caused them to initially fill out the lead form and remind them in a polite way it's been a week more of pain that you could have fixed for them had they signed up earlier they're dragging out their pain because you can answer their problems you can fix their pain right your solutions are the answer so help them to understand there's a reason why they filled out the lead form in the first place okay and it's already been a week they're losing time which is potentially creating more pain for them and you can fix it so think about that in terms of writing your content and how that would be communicated in the right kind of a way the other thing you can do to create urgency is to offer a discount or a promotion a limited time offer maybe even give them a gift card to starbucks or something if they sign up within the next week put your mind around this and just think about it put yourself in the customer's shoes what's going to create urgency for them to want to take action and if you have the right messaging here this is going to be a great opportunity to see a boost in sales right there at the start of that second week with all of the leads that you have in your system for your sales people and so that's it four emails over the course of seven days to help drive you more sales bonus tip here if a lead ever becomes a customer during that weekly process they should definitely be automatically removed from this email track so that they're not receiving these emails after they become a customer these should only be sent to leads when their lead so use a system that allows for that now if you don't have a system that does that check out marketing 360. marketing 360 has everything you need to manage and grow your business including email automation that connects to your website to your lead forms and to your crm you can build beautiful email journeys beautiful campaigns it's all automated on the fly super simple check it out go to marketing360.com to get started thanks for watching guys hopefully this email was helpful with you and growing your business and building out winning email campaigns if you like the video like it please share it with your friends anybody that might be interested in this and leave some comments if you have additional tips follow us for more content like this down the road and happy marketing