Nurture marketing strategy for technology industry

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what's up everybody its Andy hELCO from in Sevilla and I'm talking about the 7 top marketing tips for technology companies so let's dive in and figure out how you can start driving some big leads into your company so tip number one original video content we're doing it here right now and video is such a great tool to get across so many things about your company culture services and solutions what you've done well for clients and so much more so start looking at creating some really great video that you can incorporate throughout your entire site tip number two influencer marketing in every industry there are people with lots of connections and influence to your potential clients find those people look for blogs that get a lot of traffic social accounts that have tons of followers create connections with those people and leverage them to talk about you your company and what you do well tip number 3 high-value content I always talk about value and marketing and this is so important to create content that your audience gets a ton of value from and drives interest this is good because it will give you brand equity when they get real value out of it but it also drives inbound links which is going to increase your search optimization so make sure you're creating really high value content and number four live event integration technology companies are always creating great events things that showcase their products educate bring different people in the industry together this is your opportunity to integrate video live feeds chats and all of the amazing features that technology gives us today to create a bigger wider audience for your events so if you're looking for something interesting to do try live event integrations into your website tip number five marketing automation tools one of the biggest trends right now is the do marketing automation this gives you the ability to get leads into your site and automatically follow up with them through emails direct mail and a wide range of other ways this streamlines your marketing process allows you the score leads to understand priority and so much more so if you're a technology company you should really be leveraging marketing automation to make your whole system work a ton better tip number six existing customer remarketing one of the things that we forget about as companies is to market to our existing customers there's always opportunity to get more business from them as well as use them as references and referrals and so one thing that we want to do is come up with ways to stay in touch whether that's a newsletter even ads that go out to existing customer bases and a wide range of other things so if you're a technology company make sure that you have a very specific plan for marketing to existing customers in tip number seven interactive tools and experiences the web today gives us an amazing capability to create engaging experiences that can drive leads into our business things like budget calculators comparison tools interactive demos virtual reality and so much more that give us the ability to engage with our audiences create value and get them to convert so if you're looking to create a way to drive leads in your business really look at interactive tools and experiences that engage your audiences [Music] you