One page sales funnel for purchasing

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welcome to another kartra funnel review by marketing funnels lion but first a quick disclaimer at the end of this video you will discover the Lions final score and how effective the funnel is is it even worth trying or buying is it better or worse than some of the other funnels can it be improved or is it a complete waste of time we will provide you with the verdict is the funnel poor average good very good or outstanding quality and will summarize the value by listing the pros and cons let's get started kartra funnel review number eight one page sales campaign so what is a one-page sales campaign it's one of kartra's free funnels that is reasonably simple allowing you to sell up to three products main product pump product and upsell product the campaign pushes your cold traffic directly to your sales page that contains your built-in checkout form and let's take a look at the assets it comes with four tags three products three pages two videos and two lists and the chart the diagram shows us this and we'll review that in more depth in kartra ready to go let's Dive In so let's import this campaign from my campaigns and available campaigns one page sales campaign deploy complete campaign this is a review number eight so we're going to give it the following prefix so we have the campaign here with the following assets let's take a look at the diagram so this simple campaign takes the cold traffic to an order page where the leads can buy a product and there will be also offer a bump in cartridge term bump is different from from an upsell a bump is something you add at the order time and an upsell is a feature that displays after the purchase has been made so in terms of the actual transaction order the main order and the bump will be one transaction if somebody accepts the bump and after they purchase that a second product it's basically a thank you page will display them additional product and if they buy it it will be a separate transaction and I can see there is a tagging lists there is another way of tracking the upsell buyers on the thank you page with some sort of a call to action possibly I noticed that kartra is quite liberal with with how they design or show their their design on the diagrams sometimes there is no call to action on a thank you page all right so let's review these Assets in cartrum and test it let's start from the top tags okay and the tags have the category good and what we have is bot bump buyer upsell and abandoned okay so this is good certain well designed clean and even the fact of using the colors it's a nice and fresh approach I like the abandoned on a red it brings your attention to a potential buyer lists upsell buyers and and buyers so if someone buys the main product or the appsum they'll go to different lists again well well designed videos there should be just the placeholder videos um all right nothing new here products and Pages um let's actually look at the products first when you deploy prod products from a campaign they show as incomplete because they have to be connected to a local card from PayPal or stripe account what I'm going to do is connect it to mine and since it displays some confidential information I'm going to pause the recording and restart it after I configure that and we are back I have added my PayPal information to this product the other products are part of the main product so in cartridge when you create additional products you can either create them as bumps or upsells within the same product so you can see that this is only one product in here but in the asset browser we had three products so it is technically one product with two optional options if you will so let's actually edit this product and let's take a look at the configuration and specifically the concept of the upsell page you will see that upsell sorry upsell product you see that upsell is likely set up as a thank you page and then a pump will be added to the main product this is the first time we're reviewing this configuration and it's worth spending a little more time reviewing these so the pricing shipping cost refund policy fairly standard nothing um unusual here all right so now we're looking at we're looking at the pages please note that the there is a sales page that has number one I like that numbering system the number two is one page sales Page Apps up so you see this is the concept of an upselled in kartra after the purchase of the product you're redirected to another page which can simply say thank you for your purchase or you can also say oh by the way we also have this product would you like to purchase that so that that's how the upsell is being handled and in the checkout we should be able to find the information about the pump so nothing here nothing here we have the cart abandonment the red tag good and here it is you see there is a bump offer the bump offer will display in a specific specific way okay there will be an A Bouncing red arrow and there are other templates you can use a bouncing red arrow saying hey upgrade my offer for only two dollars you can get something else and if the original product what's was let's say ten dollars and the bump is two dollars there will be a twelve dollar charge at the same time okay these are not two transactions it's it's the traditional hey um would you like to upsize your your your meal at McDonald's or something like that and then it's part of the same same transaction I like the bouncing red arrow um it's it's the radio button that you can slide this one is maybe a little less visible ah this one is also good you can provide that with a description and also hey page and price points I don't think there was anything else worth um reviewing post sale let's take a look at any automations and tagging customer list good tagging and nothing else here so in that case let's jump to the pages and start testing them all right so we do have a site called one page excellent and I'm just going to open these pages in individual tabs so let me pause the recording and open these Pages first so I have these Pages open in sequence one two three in the individual tabs and in case you want to know how to do that click on three dots um get code or a link get page link and you can simply open this page on its own or another Tab in a browser so let's take a look at the copy so here's the sales page and there's the thank you page so um what is this page and what is the app so the upsell is the actual the actual thank you page after the product has been purchased so this is the main sales page it is um it does have a placeholder video headline good design um this is an amazing offer now this button is not active so they missed something here and I can see that we are connecting to the payment but that is not functional it could be the fact that I just added my PayPal so we'll see and there are testimonials in this um chessboard format um all right so I'm going to let this load and let's review other pages so this would be the upsell and yet again we have spin spinning gears something is not working I'll try to fix that and then after the purchase is made uh you have a thank you page if you ask me this type of a font um it doesn't really make sense and the color as well the button is yeah it's okay but the color scheme the blue okay I get it it's the same color scheme as in here but the buttons are not consistently sized um and there is no how do I know there is no action I look at the bottom left here it says void zero so if I click on it there's no action so if this was a downloadable PDF for example and you could access it here how would you access it well it would likely be another page or or your download to your PDF I'm going to pause the video and try to figure out why do we get this spinning gear um actually might as well show you the the troubleshooting so the sales page with this page might need to be republished as um oh I think I know what what happened this is actually quite funny so this campaign was built in the early age of kartra probably two three years ago and back then there was a different um connection to the product kartra has changed certain options I'll show you what what they have done Okay so yeah it's civil even spinning in here there it is okay so we finally got it okay it even now displays the the pump so let me show you what um actually this might be enough might be enough because it Reloaded um a newer newer way of um creating this uh this window so let's see if this is enough to fix this problem in kartra you publish the page and again you get your code from here and I'm going to open it open it um in a new window so it doesn't overwrite anything that we we have and let's see if this displays correctly no it's still still displays this that this shouldn't take more than I would say five seconds even this is already too long so I have one more idea exit from here we're going to add it and reactivate this at this window so click on a pencil and it appears to be correct but I'm going to actually reselect the product and apply it I want to recreate the the code Java code for this page and publish that again I will also test this with a different browser in a moment I'm using Firefox right now all right still displaying the the spinning gear well unfortunately this could be a failing point for this um for this campaign um let me pause it and test it in in the Chrome see if we have the same error so in Chrome we're getting the same result we're getting the same result so um unfortunately this campaign it will have to be rated at zero points on on our score why because it has the critical flow and maybe the product has to be the recruit maybe product has to be recreated from scratch is that a big deal no it's not but that's not the point of having pre-built campaigns if something is non-functional like this it unfortunately is a final verdict yeah so I'm going to close that um that's unfortunate because I I think this is a good campaign with upsells and bumps it's not difficult to build but not everyone is an expert in kartra so unfortunately that's the fail failing grade all right so let's move on to the review and the final remarks so this campaign scored a zero on the lion funnel score due to the critical error in the page configuration and the product setup the verdict is don't use it um it might take too long to to rebuild it it's possible to rebuild it but it's not the purpose of the imported campaign to fix errors that are critical in our opinion are there any pros yes it's a free campaign it's a good concept and it's simple it certainly is effective if if it's functional the cons is the the products are not loading and it's a boring page design nothing excited exciting about it and here are the results summer this is our campaign audit number eight and it failed but you can see that in a previous seven videos we had a handful of good campaigns so please take a look at other videos and see if you can learn anything this campaign unfortunately failed if you find this content useful click on like And subscribe it helps our Channel and you'll get notified when we post the new content so thank you in advance visit our page for more information and to join our free membership with kartra tips and tricks and free downloadable funnel templates do you want to be part of the community and have the access to live q and A's join us on patreon thank you for watching next video is coming soon