Empower your Government agency with the one product funnel for Government

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what do sea monkeys chickens and a free book from 1938 have to do with you making sales funnels to put money in your pocket all right marketing funnel don't build marketing funnels yes build marketing funnels how to build an effective marketing funnel complete marketing funnel do you need a marketing funnel prove my sales thirteen hundred percent whoo doggy sign me up all right so if you're a little confused by all this marketing funnel mumbo jumbo pay attention because today i'm going to show you how i made a marketing funnel that's made me over 1 million dollars a year with no employees no crazy tech stuff and without having to buy expensive software and none of whatever this confusion is that's right ladies and gentlemen we are going to simplify the process so that you can make a marketing funnel that puts money in your pocket but you gotta watch this entire video because this isn't like the other videos we're not gonna go and teach stuff online no no no we're actually gonna take a look at an old magazine from 1951. wait what 1951 i thought all these funnel guys had a new concept actually no they don't this has been around since the dawn of time take a look here on page 41 get on uncle sam's payroll this is a marketing funnel wait what how is this gonna help me get this well like i said pay attention to this entire video and i'm going to walk you through the process and it's going to be so easy to follow you're going to be glad you spent the time watching this video first off we have to understand that sales funnels have several different parts well bobby boucher alligators don't really have pots first we have the intro or landing page the landing page is the page that your person lands on from whatever they're doing it could be a tick tock video an ad on google and add in a newspaper it could be literally anything as long as this is the first connection you have with your audience this is the landing page now the landing page can be several different things it could be a sales page it could be a squeeze page it could be a splash page or one of many different hybrid types of pages including the info page which we'll talk about in just a minute now a lot of people out there are confusing you about this process which is why we're gonna turn to the 1951 magazine if we take this ad from the magazine we can see several things at work here this is both an ad and a landing page wrapped up into one first it's an ad because they are an advertisement among the content and other ads in this magazine and the job of the ad is to get someone's attention and interest so that they do something which is why this is also like a squeeze page because what's happening here is they're saying get on uncle sam's payroll start as high as 3 400 a year and then they have a little coupon that you can mail in to get a free book wait a minute marcus this sounds a lot like squeeze pages i see online everywhere it seems like everything is saying put your name and email to get a free book exactly but back then we didn't have any email so in order to get that free book we had to mail in the coupon which is why in this example the ad and the squeeze page are one and the same the ad would be this part up here getting their interest the squeeze page would be here saying mail in the coupon so i can give you the free book and back in 1951 there was a lot of this stuff going on here's another squeeze page draw for money send the coupon in you'll also see that some of these are actual sales pages free trials and giveaways info products and more so here we have our landing page slash squeeze page this is getting people onto a mailing list when they fill out the coupon send it in that name and address goes on a mailing list in the old days they had to do this by hand and sort it and all kinds of crazy stuff and today in 2022 we actually use what is called an autoresponder an autoresponder is going to take all the names and emails make sure they all get their free book then it's going to trickle out a series of emails over and over and tell the people buy stuff sign up for affiliate offers or whatever it is and of course the goal here is to build a big mailing list because the more people that are in front of your offer the more money you're going to make and that's exactly what they were doing with this free book on how to get a government job once you filled in the coupon not only did you go on the mailing list but you also got a copy of this free book plus other mails to your postal mailbox encouraging you over and over to sign up for different courses that help you get a government job and not only that but the free giveaway or free book is going to act as a sales letter for your products this part is very important and as we go through this book you're going to see a lot of the same tactics that are being used today in sales funnels or these guys are bragging about how much money they're making here [Music] [Music] you can see here it starts off with a personal letter telling them that hey we got some other courses in addition to this free book tells you about the institute and what you're going to learn different salaries and what you can make then it tells you to try the examinations talks to you about what the courses include even has testimonials from other people using the course and then of course how to sign up they even have a page in the book for free coaching you can find one in your state and attend a free training seminar hey wait a minute that sounds a lot like a webinar funnel yeah and you can see here in this 1951 ad which is known as an advertorial where they would go through and as the late corey rudel used to say educate inform and sell more the idea of the advertorial was to be like a tutorial or news report that is basically a cleverly disguised ad which would be like a blog post where you're getting people into a product or some kind of sensationalized story that's gonna get people to buy something or click a link or whatever it is that's gonna get people deeper into the things that put money in your pocket and now this is very important because i think with all the confusion around sales and marketing funnels we need to get back to the basics of what actually works we need to simplify make something inexpensive and easy that puts money in our pocket and then grow as our audience gets bigger so first we want to start with something that reaches an audience with a specific desire or specific need we can do this using our favorite keyword tool we simply go here and type something in like tutorial this is going to show us all the things that people want tutorials on makeup tutorial messy bun tutorial make blender tutorial french braid tutorial so there's a lot of stuff about makeup this reminds me of a lot of the ads that were seen in the 1920s ladies home journal magazine they would run ads and tutorials and little tips on makeup and different things like that and rake it in big time so if we isolate this and do make up tutorial we could see thousands of people each and every month looking up makeup tutorials and using that information i can come over here to offervault and i could type in makeup and i'm going to find all kinds of offers that pay me money when people get free makeup samples trials and anything related to makeup here's one that pays two dollars and eighty cents when someone puts their email in a box to get free makeup here's some different makeup trials and samples and different things like that as you can see paying me anywhere from two bucks to eight bucks to thirty five dollars this is going to be perfect so let's take a look at how this would work first we create or buy a free giveaway if i'm into makeup i can create my own giveaway if i'm not i can go to google and look for makeup course resell rights or something like that then what i'm going to do is set up a very simple lead capture page this page is going to say get my free makeup tutorial right here plus tips on where to get free makeup samples those are going to be the links from the offer vault that are going to pay us money now we do have to sign up at those affiliate networks but once we get our link we can put it on our page and start making money i'm gonna say to get your free makeup tutorials and where to find hundreds of dollars worth of free makeup samples put your name and email in the box hey that's starting to look pretty familiar isn't it then we're going to make what's known as a thank you page this is going to be the page where they can go and get information on how to download the free book instead of actually sending the book out this is going to be done automatically through an autoresponder and you need to remember that your thank you page is the most valuable most important page on your website because this is going to condition your visitors on how to put money in your pocket so what i'm going to do is say thank you for signing up for this free book by the way check out these free makeup samples below i'm going to put the links to the makeup samples which are going to be my affiliate links and when they click and buy i'm gonna get paid i even get paid when they put their email in that one offer but if they don't buy right away don't worry because they are now on your email list and the goal of your email list is to send them helpful stuff about how to do their makeup and different makeup tips and tutorials and things like that and drive them back to pages with offers that put money in your pocket so i can make an email about how to do your eyebrows then link them to a simple page that teaches them their eyebrow stuff and has affiliate offers on the page the next day i could talk about how to braid their hair boom another page very simple so the idea here is to start very simple set this up with one or two pages you want your opt-in page and your thank you page these are going to work in conjunction to find out if people are interested in what you have to offer so when people tell you you need a big funnel like this run away until you've tested a little funnel because instead of going out there and spending hundreds and thousands of dollars on marketing tools and software why not spend a few bucks and prove your concept first i'm gonna go out there and get some traffic and see if people put their name and email in the box if they don't they're probably not interested in my free giveaway and they're probably not interested in the stuff i have to offer then i'm gonna see if they do stuff on my thank you page that puts money in my pocket and this can all be done in an afternoon and it's very simple then what i'm going to do is drive deliberate traffic to my squeeze page slash landing page i can do this by buying ads on pay-per-click and go to google and buy ads i can do this by making tons of tick-tock videos or youtube videos or even doing seo and writing guest blogging and all kinds of things the goal is to go and find people who would be interested in my free makeup tutorial book which between you me and the wall i think if i put my face on this no one's going to want to buy any makeup tips from your old buddy marcus but that's okay because if this market has enough money in it i'm gonna get someone to do this for me and again the idea is very simple what we're gonna do is forget about all the other stuff and focus on what works then as we go along i could say hey these people are really interested in my makeup tutorials maybe now i'll have a little webinar maybe now i can make another free giveaway or a course or whatever it is build and grow with your market far too many people are putting the cart before the horse and spending all this time and energy before they even prove a concept and you can set this up in a very simple way for less than a hundred dollars a year so if you want to learn more about my funnel getting concepts check out the links in the description and make sure you subscribe and smash a like button because on wednesday i'm gonna have a training going through all my funnel tips and cool secrets to put money in your pocket i hope you enjoyed this video smash the like button and i'll see you next time