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Welcome to our video grow your business across the European Union with pan-european FBA in this video we will walk you through what pan-european FBA is its benefits and its requirements pan-european FBA or in short pan EU enables thousands of businesses to sell across the European Union easily and at a lower cost in a nutshell pan EU allows you to store products in the country's you choose resulting in shorter delivery times for customers and lower fulfillment fees how does that work Amazon will distribute your inventory across the countries enabled for infantry storage at no additional cost to you with products stored in the countries you choose closer to your potential customers you will save by only paying the domestic FBA fulfillment fees and provide a faster delivery promise with the prime badge now let's look at some of the key benefits of using pan EU one you can increase your FBA sales by up to 30 percent by selling and storing your products all across the European Union two you have the flexibility to choose in which countries you place your stock the more countries enabled the greater the advantages three you can reach millions of customers internationally by selling with the prime badge in countries you selected for inventory placement which customers worldwide trust for faster more reliable deliveries 4. you can save on your fulfillment costs by up to 53 percent since you stop paying cross-border fees in countries you have enabled inventory placement 4 and will be charged local fulfillment fees instead five you can focus on growing your Amazon business while Amazon will take care of the logistics all you have to do is send your inventory to a fulfillment center of your choice in Germany France Italy Spain or Poland then an Amazon algorithm will determine how much inventory to distribute to each country that you enabled for storage based on the customer demand Amazon will also fully take care of the inventory redistribution across the countries 6. you can even reduce your fulfillment fees on low-cost products since FBA small and light products are now also eligible for pan EU 7. you can enjoy the domestic FBA fulfillment fees for orders in Belgium the Netherlands and Sweden by activating your FBA listings in those countries and storing your products in Germany or in France for Belgian orders eight you can save up to 0.26 Euros on every FBA unit fulfilled from Germany by storing your products in the Czech Republic Germany and Poland now let's go through some of the key eligibility requirements of pan EU one you must have a European unified account with a European unified account you can create and manage offers on all Amazon European stores you also need to ensure that your account is in good standing and that you are not blocked in any of the countries where listings are required for pan EU two you can choose which and how many acins you want to enroll in pan EU for an Asin to be enrolled in pan EU you need to create an active FBA offer in all the marketplaces listed as required on the pan-european FBA manage your inventory page in your selling on Amazon account in most cases these marketplaces are Germany France Italy and Spain three you need to send your inventory to an Amazon fulfillment center in one of the following countries Germany France Italy Spain or Poland most selling Partners choose to inbound to an FC in their home Marketplace four you must enable placement in at least two countries from the following list Germany France Italy Spain or Poland please note that vat requirements May apply as soon as you enable storage in a new country if you need support managing your European vat registration and filing obligations you can make use of Amazon's compliance Hub which you can find via the link Seller Central Europe dot amazon.com GC slash compliance Dash Hub there you can find useful updates about compliance support offered by Amazon including free resources and webinars once you have ensured that you fulfill all eligibility requirements you can begin listing your products for pan EU for more information on how to do this you can watch our video how to activate and enroll your pan-european FBA selection you are now familiar with pan-european FBA its benefits and its requirements thank you and happy selling on the Amazon store