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[Music] lead nurturing examples and strategies a good lead nurturing strategies can yield many positive results for your business lead nurturing is a strategy that businesses use to maintain and grow relationships with potential customers late night drink can help you gain the trust of your audience and increase sales there are several need new drink strategies you can try such as focusing on content marketing using data to Target prospectus through email and learning more about your audience through survey what is need nurturing lead nurturing happens when businesses build relationships with prospects this is important aspects of inbound marketing which is the use of content marketing social media and other online communication methods to attract customers attention when a potential customer searches for your business they may not be ready to buy your products or services lead nourishing is an effective strategy for driving sales as it can keep you top of mind for prospects so they come back when they are ready to buy lead nourishing is similar to any relationship the more you put into it the more you will get out of it but if you fail to strengthen a relationship you will naturally Fall Apart what is the importance of nourishing your leads although the ultimate goal of lead nourishing is to increase sales it offers several other benefits introduces prospects to your company lead nourishing is an effective way to educate prospects about your services and products you may not have enough space on the landing page to truly explain the impact of your products and services but lead nourishing allows you to show potential customers a complete picture of who you are and what you can do for them helps you gain your audience Trust showing your potential customers that you understand their pain points or giving them useful advice can help you connect with your audience and gain their trust sharing your knowledge lets them know that you are not just about selling your company but also about providing them with the tools and information they need helps your audience remember you you communicate regularly with your prospects they are likely to Remember You it's especially helpful to stay top of mind so they'll return to you when they need or want your products or services seven effective leads nourishing examples and strategies there are many strategies you can use to nurture leads but keep in mind that they may change over time a method that you use to successfully engage with your prospects in the past may not work in the future [Music] here are 7 effective strategies for nourishing leads use email marketing 55 percent of marketers say email marketing offer the highest return on investment of all digital marketing strategies ing to campaign monitor research not Pandi is email marketing more cost effective than advertising it can also be personalized through data and user Behavior research another benefit of email nourishing is that you can automate it with the right tools you can easily build emails list as well as scheduled email when it's most convenient for you build out your content marketing content marketing is an incredibly useful strategy that revolves around creating content such as blog post ebook FAQs articles webinars research reports and more content marketing can also help improve your company's reputation through content you can show that you care and understand your prospects need instead of focusing only on your products and services you can focus on your potential customers get active on social media social media is an effective way to build relationships with prospects it gives them an easy way to talk to you and it also puts your content where many people spend their time you can use social media to distribute your content and show your brand personality aligned sales marketing and customer sports team raising this isn't a team efforts sales and customer Supports team know a company's audience first hand and the marketing team has a lot of actionable data effective collaboration between these teams will result in better insights which will lead to better Solutions contact service to build a relationship with your leads you must understand their needs service allow leaves to express what they feel in their own words to ask them about their goals or problems they are facing you will be able to create a plan for how to get them to the end of the buyer's Journey School leads lead scoring needs to assign a value open numerical to your list based on their behavior since not every lead will be in the same stage of the sales funnel you shouldn't put the same amount of energy into every prospects for example your lead scoring model can assign more points to prospects whose when time browsing your site and have a higher click-through rate and less points for those who are signed up for the newsletter but really open the emails your efforts will make a huge differences if you focus on the prospects who engage with you you can try to connect with people who score high on a more personal level such as by conducting a sales representative [Music] follow up with your leads after you make the sale [Music] lead nourishing doesn't end after the sale after a customer buys your products or Services you want them to keep coming back because they are three times more likely to spend than one-time customers ing to a report by e-commerce marketing platform your book