Streamline Your Processes with airSlate SignNow's Online Sales Funnel for Organizations

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okay so if marketing funnels and the idea funnels in general sounds icky to you you're not alone we're gonna do a perspective shift today and talk about how to set up funnels in an authentic way that is not sleazy not bro marketing and also different ways that you can think about it that is more supportive of your business growth and your business goals [Music] foreign of course you think marketing funnels are sleazy because standard marketing terminology objectifies humans into things like leads and buyers and sales it's just gross right instead of thinking the people that you interact with in your business whether they are engaging with you on social media or they purchase a product from you as full multi-dimensional humans instead we want to think of funnels and marketing funnels and marketing in general as ways that you can build and deepen and nurture relationships with other humans so let's just start that off right out the bat and maybe you even want to give it a new name so instead of saying that you're working on your marketing funnel or your sales funnel you want to be instead making creating your own client attraction formula and instead of talking about that funnel and using that terminology you want to think of you getting more people transforming more people's lives so if you do not know what a normal marketing funnel looks like you can just Google a nice little picture or maybe we'll include something somewhere on this screen right here it's just like if you think of a funnel it's that nice little inverted triangle and at the top there it is your cold traffic they're strangers people who don't who don't know you and you're thinking at of how do we get people to the next level of Engagement with you so they're going from complete strangers they don't know you down into knowing who you are knowing what your business is knowing what your services are so that would be like your standard leads beyond that we're moving down down closer to the bottom of the funnel where people are starting to think about actually purchasing from you and that's when people start converting into from leads or prospects or interested people into sales or buyers or clients or customers and that's where the normal marketing funnel stops and we actually want to flip this on its head so four authentic aligned funnels or client attraction formulas you want to actually think of it like an hourglass so instead of this inverted triangle think of it as this hourglass so where same same type of stuff on top where you're taking people from strangers to interested in working with you to giving you money to work with you and they get to that Center Point in The Hourglass but then beyond there like how up is it that most marketers they stop they don't think about the person who buys from you after they buy that is like similar to someone who tries so hard to get you into bed and the second you sleep with them they don't ever call you back or text you again right like of course we think this is sleazy so instead when we look at this hourglass we want to think of our our client attraction formula our marketing funnel as deeply nurturing and supporting people after they purchase so that not only are they served but also they be can become clients and customers from you again they beca they can become case studies testimonials of your work they can become cheerleaders Affiliates referrals of your work and it becomes this beautiful self-fulfilling ecosystem instead of this like slide that people just slide into and they're like slide into your DMs or whatever and leave and never see you again this is when we're thinking about the post purchase time period with um your buyers as being just as important as the pre-purchase period just like it's a very good idea to keep going on dates with your spouse after you marry them right it's not just like oh you get married happily ever after no you have to consistently nurture the relationship and deepen the relationship after that the ring is on the finger so your marketing funnel your client attraction formula can be as simple as posting on Instagram a few times uh people dming you about your offer uh sending them a booking link to get on your calendar and doing a sales call with them it can be as simple as that it's not something that has to have all of these pages and all these automations however you will notice that as you start to grow your business there will there will naturally be a level of complexity that's added in just like any growing ecosystem so it's kind of like where uh when you're just getting started in business and you're or you're just selling one-on-one services to someone it's like you're an acorn being planted in the ground that's that comes out into a sapling as your business grows you'll notice that it suddenly becomes this Forest this Oak Forest that supports multiple species of animals and fungi and other kinds of trees and it's all interacting together this is kind of like your sales and marketing systems as they start building out as your business grows this is natural this is perfect this is exactly what's supposed to happen of course we want to layer in automations and systems as much as possible as complexity happens just like it does in nature so let me know down below what does your marketing funnel look like now or if you hate tell me if you hate the the word funnel if you want to redefine it do you have something different than client attraction formula like we use over here and of course if you want help building out your funnel building out your client attraction formula you can absolutely come and work with the dirty Alchemy team we have many different offers and many different services that we do to support creative heart-centered business owners like you all you have to do is go to the dirty alchemy.com to check out our services to book a call with me and the link is down below foreign [Music]