Experience the benefits of open source contact management for Product quality

How to create outlook signature

um the game I like to play is called cats and dogs so what I do is I seen you for falling so I think the two animals cats and a dog and these two animals make different sounds and on the count of three as a collective once I say three we're all gonna yell out an animal we choose and the sound it makes so if I say 1 2 3 and you think dog take a look or if you think cat make him now and if you don't know make a move whatever right so that's how we're gonna start these things to me this little fun it gets the fun out and it's weird no yeah it's super weird okay so ready 1 2 3 whoa great now we know who's Taipei and who's type B I don't once how you wish all right product management and open source or APM's primer on let the software development models nobody laughed but I think that's really fun uh-huh so I've been that me um when I was younger in college in high school I did a lot electronic music production synthesis low filfil oscillators drum machines weird stuff I was into trance and electronica and that was kind of my foray into like technology like wow good best feedback moves off the synthesizer by twisting a bunch of knobs my mom used to drop you off at the local Guitar Center and then go through shopping and be like great you're good am i great yeah she's good yeah so you spent a couple hours there and came back yeah sure so I'm in Nassau County yeah so I'm an alumni of a couple different companies I've had a storied history you can look me up on LinkedIn it's like wow he's worked a lot of places so now a Googler today so I have a little bit of a open-source background myself as a kind of an engineer I like to think of myself as a an enterprise readme expert really good or easy oh yeah I maintain open open research which is a open source research research platform for customer research so you might scratch your head to be like ah I feel like I'm a little biased when it comes to the product on a building and I want to figure out how to tap other people and use tools and resources where do I get started open research so those are all free it's in the public domain and I try to make it as open as well when you look open formats and all the fun hippie stuff diet we expect vfh completions if you're interested in shells or zsh or more obscure linux stuff off to talk to you about my eyes Isha so that's a project that I work on and lesser resource for you um what I think that I love to do is meet new people in New York have conversations networking as part of this game but so is learning and I'm an avid and obsessed learner so if you're interested in learning or teaching or just hanging out grabbing the whiskey or coffee or coming to the moogle building just being like wow it's so big and you have so much food yeah totally my content will be later and you can come hang out and we'll talk second great so important stuff right so if you fall asleep during this talk which is probably possible because it's like 7:00 at night here's what I want you to think about really dream about so the first thing is going to be this idea of time mm right when we think about valuing software and we think about valuing these experiences that we are really creating right it's real simple we want to make sure that people have good experiences and we don't want to take a long time to get there so we want to reduce our time to value if you look at open source models that kind of works right because what you're doing is you're increasing the ability for people to add features you expand surface area and you reduce your time to value right a great example is his legs right linus torvalds built Linux a while back and now Linux runs on this-tv it also works on this projector well there's not a forgiver but there was a problem linux right Linus didn't build for a projector right but surface area was opened up because you had people who realize well I can I can reduce my time to value by grabbing Linux expanding it and opening up the surface area right tremendous layers so if you work on a product or if you use a product the layers underneath your product have open-source layers um this is partially one of the reasons that we're in this kind of light I don't know what I'll call this like you know technological like revolution right now with all these amazing products coming out the hard stuff is being solved and being built upon and that's where you see the city of layers underneath the hood there's a ton of open-source and I'm gonna go through that later if you're awake you'll see the next really is relevance that it's open inside your products developer make me a random number generator right like these are solved problems that people have already done it open source and by using these we can make you know big things happen this is a new idea that I'm starting to play around with and I was telling some of you today and she's like yeah you this is not a good idea but I'll explain it to you this this idea that we as product managers and really as people that move technology can create shared mental models that we can share with people when we're collaborating right and by kind of speeding this is how we're gonna think through a process this is how we're going to think through this conversation in the room like that for an hour - by setting boundaries and by creating a shared mental model putting on a whiteboard me like this is how we think through it reduces a tremendous amount of inertia that we usually have in these meetings where people will raise their hand and just throw something out you're like no no you're in the wrong path right so the question is how do you keep people on path so this idea of shared mental models it's just something I've been thinking about a lot recently so I'll try to like expound upon that while I go through the deck its new it's not really part of that but I think I can leave it cool what is an open source product so like some people will agree or disagree with my definition but hopefully it's a product that is open source right I can read the source code it's available right I can download the source code I can build it on my own right there's a the sentiment of UDV suppose a bare-bones product right like I know the stuff that's going under the hood that's open source right pretty straightforward um they also contain licenses and licenses are like probably one of the most important things in open source because if you use a open source product with a license that could have hurt your product being the sake if you use a source product that allows you to move more freely with a more simpler license it works in a better way kind of simple there but I'll go through that later these are high levels um and we say product but maybe we mean project kind of the same thing what's the difference a product is something that you pitch to someone that sells that people who use and ultimately kind of makes money a project is to link something that is more less money driven right it's it's a project right it's kind of a thing you make in your garage and you share with other people project can totally turn into products products can probably turn into projects but usually it's project product ah yes this is like one of my favorite slides so just like look at that picture for a second I'm like think about what's what's there and let me drink some water so it's 1980 maybe 1983 1984 and parents you know bought you a eight and E computer for for your 18th birthday and it comes to your house thousand dollar machine you're like this is unbelievable how do I get started well I can subscribe to one of these magazines that basically provide me source code and I can build one of these games and write in myself and this was totally back in the 1980s people did this they subscribe to magazines they got source they compiled it on their computers they had their own running games this is good right this is like code distribution it's 40 30 years ago like unreal punch cards are kind of similar you can even touch the code in the punch card right um it's weird soap so like when you say open source you could say well it's in popular for last 10 or 15 years so our storage was like we know the popular on the internet but like ultimately like this is kind of one of the first like massively driven distributed open-source models and once you've built this code you can change it right like if this is a game and it gives you a bunch of lives you can increase the lives it's an integer right you can change the value so like when we think about open source like you go down to the lowest common denominator is open source code so are they a new thing right nineteen eighties magazines Linux we spoke about chrome chromium is an open source browser and chrome is built on top of it um Android right like this TV is a Sony TV underneath the hood Android and underneath Android Linux and then pidgin um so the reason I put pigeon on is because it is a chat product right it's one of these old-school like AOL to messenger chat products that have been around since the year like I don't know eight nine TA and 99 and what's so interesting about compute and I gotta think through this more there's something there is that we can either consume we can create we can communicate and that's kind of it right that that is software that's the Internet we can communicate things we can create things or we can consume things and pigeon was so novel because not only was it an open-source communication platform but it had a a plug-in framework so that means that anyone can create like a plugin for any service so I'll go old school for a second a olds messenger ICT their MSN um iirc write all these are old-school ways of communicating chats of priests lag right and you can build plug-ins for this and that was open source so anyone can do it crazy idea like super cool and if it is it a new thing sort of so like this is a crazy thing right commercialization of open source is really what we're experiencing right now um it's it's in a couple different directions the first direction I mentioned earlier right is these Uglies layers right simplifying the hard stuff make it easy to build quickly and simply on tried-and-true things but then then you have infrastructure that's open source you will open source scalable projects like kubernetes or things like cloud foundry that are open source totally and allow a developer to move faster and build products quicker right and these are open source I go as far as to say at scale all right you basically had there was an article recently that that talked about open source as standards right because when you move so quickly it's really difficult to find the standard standards take a long time to build IETF w3c all these are good standards standard building places that play these long documents that basically turn into architectures and infrastructures that last the test of time right HTTP is a standard right HTML is a standard for html5 does so standard but those are great but those are really like low-level things so the question is how do you move faster how do you create standards quicker maybe you just throw code up you say hey it's a thing it does this thing really well is anyone interested in surface area expansion do you want to provide more value right do you want to be an engineering liar this guy I mean even while he worked a doctor now he's a Microsoft he was quoted and saying there's no such thing as an open source business model it's really just engineering multipliers so I thought that was pretty novel um you get ahead of myself there we go so Europeans love open source right I saw this article and I was like whew this is amazing like like the european union is basically like we want open source government solutions we want because it allows us to move faster we want it because it reduces our surface area um it also allows us to not rely on a vendor for things like security challenges right like you know i Security's a thing now like it's obviously gonna be more and more of a thing the more we have these devices and applications that kind of run our lives open-source security in my opinion always gives you an opportunity to really vet code right if you want to understand what's inside the box open it up alright and you get updates pretty compelling for free and this is like probably one of my other favorite slides what works is now 21 I checked checked earlier I don't want to replace the image I was like I know what I'd also say um but there's market value here Red Hat the company that kind of survived the Linux desktop battles of the late 90s still around is doing it in the market right people are going back and saying hey sure was wrong no you know the great beard engineer in the back of it so it's red head great look what else are they doing and steadily they're doing containers and docker and all these interesting things around kubernetes and building scalable systems and they're all open source right may sell services on top and they sell plugins on top and it's knowledge that's added value and they're just they're doing great work in market and their philosophies are actually pretty cool too and Hortonworks makes a flavor of padieu right they took the dupe which is just a crazy big data processing system and they put services on top of it and awesome stuff on top it to make it easier for people to do all right how do you process the data at scale in a in a large corporation you might use a Hortonworks product but underneath the hood open source so where do we use open source kind of led to this but like hey it's in your phone these are your licenses that go on within your iPhone and it's in your browser right this is hold the open source stuff in your Chrome browser that in its license asks for a credit use your license can say hey if you're gonna use this open source software we need to be credited there you go this is cool right so when we make websites right like I said we always use open source projects d3.js is an amazing graphing framework you basically put data in and it renders amazing beautiful graphs and data-driven imagery out right totally open source project and JavaScript library for me to do any documents based on to date you can make these by pushing in some codons and digits and then you get a beautiful picture right this is free you just need a good engineer to figure out how to use it but this is free all right it's crazy a crazy idea we're we're years ago you would have companies that would charge five or six figures for projects like this it's free to open source and it's in your Facebook okay so react is a front-end framework it's it's a UI framework that Facebook built a couple years ago and and it has gotten so much acceptance by the the front-end development community that it is become literally with standard um recruiters look for this all the time and resumes my friend is a couple friends that are front-end engineers they all use react that is the thing that use develop my Facebook and then open source and they support it and they accept requests to make changes in code ah and it's taeil's and it works and it's free it's crazy so okay we understand like what these things are and how they exist but who participates here so we really have two players we have a community which effectively has resource time um and then we have a customer right who has the cash money to make things move so it's so interesting here is that these two things are these two that different in the containers are so hard to grow and they use completely different methodologies to grow grow your customer base with open source and your community they Dobin source not only impressive resources a different mind it is a different way of approaching the problem um in one case it's all about knowledge it's all that control to let surface areas about giving any users in voice and in the other case it's really about satisfy a customer need right why do we make products if it doesn't satisfy a need sometimes you do because it's cool and that's that's awesome like you learn something but generally products are there to satisfy a need that we want to build on all right and that's pretty compelling another thing that I think we don't really think about is um is this idea that I can actually have an influence on a product that I use in playboy we don't have that today where consumers don't have that ability like I can't knock on Sony's door and be like no I really don't like the way you allow me to change channels I want a triangle instead of a square like that doesn't happen but this allows you to do it this actually allows you to change the products that you use that's unbelievable and not just because we're consumers uh because it gives the companies a direct feedback loop there's two ways to do that one you can say this is what I want and the other way to say this is what I want and I'm going to do it myself right that's it an insane way to think of that consumption of experiences creation of experiences um it's not normal people make things we can reuse them but now we've changed the site eight people make things we take them we make them better and let me give them back and then more people do it you create this please better than the cycle of improvement that's insane like a different idea and I've always found that probably the most compelling one was compelling aspects about me source in that I have a voice nobody might be listening that I have inputs all right I might stuff with some customer service rep who's like thanks for your feedback you shout every month yes or a bit right I actually can log into positronium say hey I I think you can make this better here's how we'll do the work poignant that's that's not so this is Richard Stallman touching everything and turning it to code like that hangout Stallman wrote a lot of old philosophy documents on is its source what if everything in the world was open-source unreadable what if he made in the world of open source technology well that what I look like how would we exist can even consume that's what our brains like handle that like my Facebook feed is enough to go crazy but now everything around you is transparent right I could touch a wall and figure out what materials were made it's insane he's kind of crazy but also he predicts a lot of really interesting stuff like these techno bureaucracies right he predicted a lot of things that would happen in software where you'd have companies that take open source and then close it right panel killing the project it's still living it grows right if you look at a project like Java right son created Java Oracle bought Sun and then Java as an illegal to can totally change and reprise Java we really reduce the resources on the open source but - wants to rule with and love being unloving but iron is right because ultimately this project is so personal that it is a an expression of him right software I think the destruction of the self right it's my vision it has my pattern it has the same code penance that I use for developing similar level thinking right and that's super interesting to you because when you think about open source he's proud to look at structures and systems and the way people think about the progression in form of information right here what you are literally getting down to the atomic level of the logic you are setting a mental model for your community and how they think relative to your context there's that mental model method right these are the best practices that my father he was really this is how my brain thinks and I want you to think like that if you do use encode years but that's not true like we always draw something differently but this change that it starts to dictate thinking patterns and thought patterns and best practices it's crazy it's crazy it's crazy as a corporation the google movie facebook the other thing i want to do so I have this motivation right so I want to grow awareness police resources I want to standardize surface area there it is right these are my wants and the reason I want to do though is I want to developer community because when you look at open source practices one of these practices is having a list of these either like help with as an open-source maintainer great what's a to-do list community come in huge to-do list and be able to get involved in the project at the feed web by executing on it fantastic I have now subpoenaed developer community you don't work for me but now you kind of do or you're interested in the same subject with me and now you can help me grow my project right we want to ship products faster this narrative the best way get something out the best way to think back on it the first one relative can take that back and as an organization this is one my favorite need to talk about I want to something so I can something now when you look at open-source maintainer as an ownership you you you see a lot of different players right we talked about the BD FL right but on the other spectrum of that we also have the organization we have Mozilla we have Apache alright we have these organizations that Shepherd open-source projects that help them succeed and basically the attraction and market share but they also create governance right they give you structure for accepting requests from other people they give you structure for communication and guidelines right they help you create board they also hit up we're gonna say they also have enterprises that wants to have a say in the product right so people like the Apache foundation or the Linux Foundation will basically create a group of we'll just call them corporations that are using the product that's open-source and they'll say you put some money into the project and now you get a spot on the backlog you get a pail for the build all right thanks facilitate this openness but they also get feedback from mill users and a better understanding of where things belong in a backlog so they can excuse oh this great problem right pretty interesting right they want to attract other corporations to get funding but also you probably want to reduce a single point of failure narrative right like you find a single corporation that's terrible my project could be a risk if I feel my project nope who's gonna take this over right organizations like patchy Mozilla so and so forth reduce this risk right make sense so where a project resides is always my favorite like you cross out these two things but github one they kind of won this war I'm like where should source code these right Microsoft was like we're not there anymore and Google look like it has been a better all right great and that's where all these projects are now hosting Microsoft and Google and Facebook all the big players host of their open source projects on github pretty compelling I always point to go mixing glitch they are a project out of Berkeley five pre-placed fog bugs but also made Trello and a small site called Stack Overflow this is a cool project that basically allows you to take open source and remix it right now it runs though Jas and that's what kind of source where you can use but if you're interested in like grabbing another person source code not worrying about like running on your desktop it'll run on the cloud for you and you can change it right you go back to that narrative of life the magazine where you pull sorts go down with two Z's and just it gets fun off it's really a cool project a great idea and then you have these things called package managers which are basically a language specific ways to pull source code so if you're writing Python or co-writing PHP or for writing Java you have a package manager that handles the libraries which are generally open source right these are your dependencies you put these underneath the hood that your language will use their abstraction layers to make stuff easier so how does a product to become open-source so once it is how you keep it from falling over so this slide is all about pointing to the concept of ask questions right look at how other people are doing things right who should own it what license to use and what's my governance model right this is really up to you as the individual to decide if your btfl organization or your corporation right um the type of community do you want to create there's lots of different types of communities there's communities with boards there's communities that are fully open sourced and everyone has an opportunity to speak hard to scale there's communities where a corporation kind of runs the project and the community is really users that give them feedback right but they're not open to Co changes right there's lots of different styles to curry these models business models right pure-play open source like just buy me a beer this thing is free no worries do you think right community open source this is the foundation air pad to Minich Mozilla it on and so forth subscription hosting software as a service on WordPress does this right ghost sandstorm which did this fail right they didn't doing the way that that's skilled to them and the multi license open service so core it's free but there's closed source value out it takes me like like distributed cloud platforms right that sounds really complicated great because it is so the problem is getting those things spun off and scalable in a big cloud that's really hard so what you see now is a lot of companies taking these big these big projects in sync here's a source code here's how you set it up we're not really going to tell you how to tune it or make it scale right that's I need to buy our product for make it easier for you the simplest way to describe this is like I have this thing that's really hard and I have this other thing that's the same thing but has an installer and that cost me somebody right great it's an installer I'll double click and run for it number to go right so that's that's the idea for um for open-source core close source value lab you have organizational ownership benefits right um why do I want to patch you to him to hold this thing what about Mozilla to do the things for me right what's the value and give them export to go to an organization ultimately there's less headache it removes the narrative of subjectivity right and you can build and not worry about all the other stuff surrounding it right it lowers your time to value right you wanna build something valuable great you're not interested in creating a governance model right I don't care about the people like I care about the product right depends some people why some people don't people have different ways of viewing this is the narrative governance right where we govern the project in a specific way that really big takes the project future right you look at two sides of the coin you get a chaotic environment with a ton of stuff coming in it's super innovative right we have a very high level of risk but very low inertia great vs. a very structured and process driven environment where we have a very low level of risk and tremendous amount of inertia for innovation right risk and inertia have different ways of playing right first relationships and then we have licensing cool so this is a cool topic so if you're sleeping try to like wake up so so basically we have two types of licenses and I just want to set this is my right versus my life okay so on the left side which is very extreme if you think of this as as a very liberal way of looking at things you basically say and I don't care what you do with my podium I don't care right you can take it you can distribute it you print it on papers of throat uh above New York City on New Year's Eve whatever you want to do I don't care right you can make a product on it and charge for it fine you can change it and I don't care what you do to it great that's that's the very liberal way of thinking about things right it's open it's free I don't care I don't have no narrative had no opinion right and then you have a very conservative and structured way of thinking about licensing which is you have the source code but if you're gonna make a change you have to bring it back to the original product right anything that this source code touches also get the license it's called the the GPL age a GPL review public license rich less life almost done so let's say I have a price I would actually be successful like what do I do so there's lots of different ways to make open-source project successful right contributor license agreements so that people going in know the rules right super important empathy I didn't talk about that at all probably one of the most important things but legs and everything is a big buzzer but it's it's like what do they say everything that I know I learned in kindergarten right like like being being empathetic to your project you use it but your contributors right the people that are giving you feedback is super important yeah so we have all these great ways to do that I think this is my favorite which is this idea of learn and teach and teach and learn right you teach other people and makes the world a better place you give people feedback and you're open and honest with your thoughts you make products better and a point to this because this is so awesome right this is Rob he worked on Cloud Foundry with me and he he had this and these are just two links there's a heart that's green and a heart that's broken and red right we're thinking of doing something is okay or is this a terrible idea all I have to do is click and I can give that feedback right he has this routing tool like an app that that those are rats right but like that's really easy and it makes the config these people the contributors and the customers gives them a voice like clicking a link that's pretty cool you create that feedback loop that that pipe that gives people an opportunity to provide an idea Thanks that's me that's Richard Stallman playing a flute that's my Twitter that's my LinkedIn that's my gmail please feel free to like hit me up and say hello or tell me how awesome or terrible you felt my viper there on SlideShare as well if you want to take a peek and thanks to all the people who helped me and thank you for having me yes I got a thumbs up so if anyone has any questions I'd might have answered so there's there's a lot there in that question and I'm gonna repeat it back just to kind of break it down so your first question is what's the incentive for me as a developer to like open-source my code and the second question is what's the incentive for the companies great questions so let's answer the first question as a developer why do I want to do this like what's my incentive trying to find a good analog artists create because they feel compelled to create because something inside them gives them a spark and they use that spark to light things on fire right that's a pretty heavy analogy but they create right developers developing writing code to tremendously creative process it is cerebral right you know a lot of people you know think it's they call going into the zone right like your sense of reality to use when you develop software when you write code and you have a full picture understanding of a mental model that you created how people want to share that the same way artists want to publish their art I think that's probably the first thing I'm not gonna call it you go but I think it's a partially like I see strongly and proud of this thing and I want to share with other people with that said if you look at you know this is part of the the narrow side of the weaving rate the surface area like I think this thing is great but I don't know what I don't know I don't know how projector it's your honor TV's work but I want people to help you get there so that's really as a creator they're incentive and corporations want to give me engineers in the platforms they want to make people feel good about working there all right they want to give opportunities to people who are working there safe your code and your project is relevant to the rest of the community it should be exposed and you should have an opportunity to start getting feedback from other people right we create feedback loops we will do start with we're a we have communication that's why corporations I think are ultimately very compelled but as long as the project has an appropriate license right and is and is done in a way that is legally sane you're right lawyers are like what's going on right but once you've found that safety space it tends to work really well and marketing team building and recruiting teams love it because it brings Halligan because I can find out who created and you added to a project and be like okay I see you like our project you can want to work on our company right you're talented Loree understand how we think and how we build software right a marketing team like this it's warm and fuzzy was giving back to the community right we're putting you're dating and not asking for too much fat right so no as a business incentive you have these two things but ultimately it's it's an engineering multiplier if a project is really good but we don't have enough resources internally at an organization keep building it right like I said surface area exposure to the community knock on a couple doors and be like what do you think great like pretty interesting you don't you don't see ads for a lot of this stuff but I expect eventually we're gonna start seeing ads on websites the point developers to certain storage boat projects right like why not spend a dollar and get twenty lines of code generally that cost like $150 an hour me like it's a pretty good you know investment yeah I think you have to define the narrative control what that means right because if you use github or a lot of other other open-source project open-source platforms people can fork the code they can take the project and create their own project but the question I ask you is what's the threat to somebody forking if it's horrible and dangerous and maybe that's not a good fit for the community maybe that's not a good fit to put in the open you know I think yesterday after yourself question also why is control important right I think another question you should ask is what are our metrics what does success mean for this project and what are the negative success whatever one of our goals what our anti goals right if it's taking up a developer's like three or four hours of developers time every day maybe this isn't like you know maybe we need an alternative approach here right and github specifically allows you to turn issues off a lab pull requests that should be turned off so if you if you're if you're in an organization which is a little apprehensive you can say listen we're gonna start as an experiment keep everything open and see what happens I was in an organization who was terrified of open-source and I said what do you what's the worst case what's the anti-pattern what do you not want to happen great I'm gonna track it and send you a weekly report and tell you what's going on and we put it out and there was like three people who commented and one of them found a bug and I went to the executive team like listen Wheatley save yourself left five hours of QA time from the single person pointing out above we we have created an engineering resource from this project and it took me 20 minutes to answer a couple of questions okay there is benefit but that's that's a whole nother thing in itself how do I create an open-source ant transformation in my company that's kind of like not into debt into that and the narrative is it's an experiment let's talk about metrics what are our goals and anti goals and who's responsible that's always very important right thank you any others yes the gentleman in the Blazer yes when we look at product goals and the things that this things that we built does right what does it do we have to ask the question can it do more and do we want you to do that thing now when you're talking about blockchain cryptocurrency in these kind of systems that is the core of what people hoard right they want it to do something different from its intended goal and I think that's where you look at the narrative of forking over all in projects where people torque and change and they continue to commit and build new because they have a different philosophy right you you you have put eight amazing stake in the ground but I want to move it say 20 feet away right and it is anti of your philosophy is not it is not the thing that you believe in right hopefully people who port have conversations they listen like I know you're doing X Y Z but I think a B and C are also pretty awesome would you be interested in collaborating and filming that some groups are like no that's crazy that's not a spec that's just not something I'm interested in fork right so I think I think that's where it's very hard to say there are predictors but I think predictors are downstream from resources and philosophy how how opinion is your approach to creating the product right if you have tremendous extraña pinions people like for because they might disagree hey I think I think that's the way you look at it - good - good question